Effective Customer-Initiated versus Firm-Initiated Touchpoints
Cite as
De, H. E., Wiesel, T., & Pauwels, K. (2012). Effective Customer-Initiated versus Firm-Initiated Touchpoints. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2012
Conference
INFORMS Marketing Science Conference 2012
Venue
Boston, USA
Language
English