To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns

Minnema A., Bijmolt T., Gensler S., Wiesel T.

Cite as

Minnema A., B. T. G. S. &., & Wiesel T., (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2013

Conference
INFORMS Marketing Science Conference 2013

Venue
Istanbul, Türkei

Language
English