The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian

Cite as

Krafft, M., Goetz, O., Mantrala, M., Sotgiu, F., & Tillmanns, S. (2015). The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions. Journal of Retailing, 91(4), 569–585.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2015

Journal
Journal of Retailing

Volume
91

Issue
4

Start page
569

End page
585

Language
English

ISSN
00224359

DOI
https://doi.org/10.1016/j.jretai.2015.05.001