The MCM is excited to announce an exclusive marketing&media*talk with Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF!

The Audience Directorate overseen by Dr. Kumb  serves as a connecting link to ensure that ZDF content reaches its ideal target audience – managing portfolio, planning, and distribution in a data-driven and integrated way. Beynod that, it is responsible for the technical development of distribution platforms to ensure ZDF remains future-proof.

Besides the ZDF main channel and ZDF’s participation in the german kids TV station KiKA, the Audience Directorate includes the ZDF streaming platform, as well as the channels ZDFneo, ZDFinfo, ZDFtivi, and the partner channel 3sat.

The exclusive marketing&media*talk will take place on November 5, 18:00 CET in the lecture hall S9 as part of the master's course "Entertainment Media Marketing".

If you are interested in joining, please register here!