Welcome to the website of the Junior Professorship of Marketing Analytics at the Marketing Center Münster (MCM), led by Jun.-Prof. Dr. Jens Paschmann.

Our research explores a variety of topics in digital marketing, combining advanced analytical methods with behavioral insights to generate rigorous and relevant contributions to both research and practice.

We are currently building this website – more information about our research, teaching, and team will be available soon.

The group will soon be looking for a highly motivated doctoral candidate to join our team.