2025
Paschmann, J., Bruno, H., van Heerde, H., Völckner, F., & Klein, K. (2025). Driving Mobile App User Engagement through Gamification. Journal of Marketing Research, 62(2), 249–273.
More details BibTeX Full text DOI
@article{PaschmannBVHVK2025DrivingMobile,
author = {Jens Paschmann and Hernán Bruno and Harald {van Heerde} and Franziska Völckner and Kristina Klein},
title = {Driving Mobile App User Engagement through Gamification},
journal = {Journal of Marketing Research},
year = {2025},
volume = {62},
number = {2},
pages = {249--273},
doi = {10.1177/00222437241275927},
url = {https://journals.sagepub.com/doi/10.1177/00222437241275927},
note = {Publication status: Published}
}
