Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2020.
Please specify your preferences until August 19, 2020.
The following seminars are offered:
The German economy has collapsed at record speed due to the corona crisis. While the overall economic performance has declined, some industries such as the aviation or the tourism sector are suffering particularly from the ongoing crisis.
Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.
In conversation with the press office of the University of Muenster, Prof. Dr. Krafft gave insights into his findings on the buying behavior and wishes of today’s supermarket customers. He states that, on the one hand, some customers have an increasing need for a fast and hassle-free purchasing process, while on the other hand, others value a broad assortment, enough personnel, and an enjoyable atmosphere.
In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.
The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).
On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.
Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.
The Chair of Marketing Management is looking for new student assistants (5h/week).
Are you interested? Let ́s get in touch! Please send your full application (incl. relevant certificates, references) to Felix Lehmkuhle. In case of any further questions, just give us a call (+49 251 83-25033).