In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.
Doctoral Colloquium of the IfM at the Department of Marketing of the Christian-Albrechts-Universität zu Kiel
The book 'Multivariate Analysemethoden' is published in the 16th edition
The 16th edition of the book 'Multivariate Analysemethoden' - also known as "Der Backhaus" - has been published. Sonja Gensler is now part of the author team and this is not the only novelty. For example, the 'margarine' example has been replaced by chocolate. Why? Because the book will also be published in English in October 2021.
Prof. Dr. Raoul Kübler talks with Radio Kiepenkerl about creative vaccination offers
Due to the nationwide vaccination week that started on Monday, September 13, 2021, Prof. Dr. Raoul Kübler talked with Radio Kiepenkerl about possible further creative vaccination offers to increase the vaccination rate in Germany. In this context, the marketing expert suggests “Vaccination Cafés” or a “Night of Vaccination” to encourage population groups that have not yet been reached by previous vaccination campaigns towards vaccination. Furthermore the MCM scholar suggests classic "Word of Mouth" campaigns in which already vaccinated people inform others about their experience.
Big Data and Marketing – From Marketing Analytics to Customer Orientation: Seminar Wrap-Up
In today’s digital world, marketers have access to millions of data points which are helpful to understand and predict consumer and customer behavior. With the help of social media data, clickstream and web journey data, as well as consumption data, marketers can better segment and target consumers, enhance cross-selling through recommendations, predict customer churn, optimize consumer communication and marketing budget allocation.
Students from the Data Science class present their analyses at Dr. Wolff Group in Bielefeld
On August 20th, 2021, the participants of MCM’s Data Science class taught by Prof. Dr. Raoul Kübler were invited to spend a day at the Dr. Wolff Group Headquarter in Bielefeld. Here, the groups presented their analyses and solutions, which they came up with during their Data Science course, to the staff of Dr. Wolff.
The class has been conducted in close cooperation with the company and 17 students were invited to present their ideas and managerial implications to leading employees at Dr. Wolff.
The team of the IfM spends productive seminar days on top of the Rothenberg
From August 11 to 13, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. Of course, the applicable hygiene guidelines were adhered to, so that the meanwhile fully vaccinated team was able to make the best possible use of the days.
Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner
On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.
Das XRLab@MCM sucht Studierende mit Kenntnissen in der Erzeugung und Gestaltung von 3D‐Welten!
Das XRLab@MCM sucht Studierende mit Kenntnissen in der Erzeugung und Gestaltung von 3D‐Welten!
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