Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.
Contemporary Loyalty Programs – Professor Krafft Interviewed in the PIA DYMATRIX Science|Talk
Virtual Guest Lecture by Mars in the Sales Management Course
On Friday, 15 October 2021, we were once again pleased to welcome representatives from the Mars company to the Master's course "Sales Management". The guest lecture by Mars is a repeat of a long-standing and good tradition to give students valuable insights from corporate practice.
Webinar on Direct Selling – Professor Krafft Shares Most Recent Research Insights
Professor Manfred Krafft presented the latest insights into direct selling research in a webinar on October 5, 2021 together with Professor Anne Coughlan, Emeritus Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston, and Dr. Robert Cavitt, CEO of Jenko and Director of the Direct Selling Education Foundation.
Sonja Gensler talks with Kati Ernst (holder of the REACH EUREGIO-Chair 2021)
Dr. Kati Ernst was appointed as the first REACH EUREGIO-CHAIR at a ceremony on October 14, 2021. Dr. Kati Ernst is founder and managing director of ooia. Kati Ernst studied business administration at the WWU Münster. She then worked for McKinsey for 12 years and completed her PhD with a thesis on 'Social Entrepreneurship' at the Bergische Universität Wuppertal. Her company ooia as well as she herself is committed to Female Empowerment. In a Q&A session with students, Kati Ernst answered questions on the topic of start-ups, gender biases and the compatibility of career and family.
Get a Sneak Peak on the MCM's Hybrid Teaching Experiences and Watch Our Video!
Professor Hennig-Thurau and his team have some breaking news for you: The MCM now also offers hybrid teaching experiences...
Here, you can get a sneak peak. Enjoy!
The Heribert Meffert Library is now open again.
Dear students,
we are very pleased to announce that the Heribert Meffert Library will re-open its gates with the start of the upcoming semester on 11th October 2021 and we are able to offer you an attractive place to study and work again.
Willkommen am MCM: Begrüßung der neuen Masterstudierenden beim Marketing Bootcamp 2021
Bereits zum achten Mal fand am 6. Oktober 2021 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM traditionell die neuen Masterstudierenden mit Major Marketing.
Continuation of a long-standing cooperation - Professor Manfred Krafft appointed "Honorary Professor" at the University of Auckland
Professor Manfred Krafft, head of the Chair of Marketing Management at the University of Münster, has been appointed as "Honorary Professor" at the University of Auckland for a period of three years.
Studentische Hilfskräfte am IWM gesucht!
Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung.
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