On June 29, the Chair of Marketing Management had the pleasure to welcome Interbrand as a guest in the course Marketing Operations. With more than 45 years of expertise in brand management and offices in 14 cities, Interbrand is a global and leading brand consultancy. During the 90-minutes guest lecture, Fabienne Duschak (Consultant Brand Strategy) and Hiroyuki Suzuki (Senior Creative) offered various insights into their career paths and daily work.
Virtual Guest Lecture by Interbrand in the Marketing Operations course
„An EWOM Journey: From the Early Days of Digitalization to Today – and Tomorrow“: Watch Professor Hennig-Thurau’s keynote from the inaugural eWOM Research Virtual Symposium
When the Internet emerged in the 1990s, so-called „consumer opinion platforms“ like Dooyoo, Ciao and Epinions.com became increasingly popular. These websites enabled ordinary consumers to publicly share their experiences with products and services. During that time, Professor Thorsten Hennig-Thurau was enthusiastic about the new possibilities of digitalization, the progressive democratization of information and the new phenomenon he and his fellow co-researchers coined electronic word of mouth, or simply “EWOM”.
Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students
Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.
Werksstudent*in im Marketing- und Eventmanagement gesucht!
Marketing Alumni Münster e.V.
Der Marketing Alumni Münster e.V. (Petra Kestermann) sucht zum 01.09.2021 eine*n Werksstudent*in im Marketing- und Eventmanagement.
Weitere Informationen gibt es in der Stellenausschreibung.
Studentische Hilfskräfte am Lehrstuhl für Marketing & Medien gesucht!
Der Lehrstuhl für Marketing & Medien (Prof. Dr. Thorsten Hennig-Thurau) sucht zum 01.10.2021 (zunächst befristet bis zum 31.03.2022) mehrere studentische Hilfskräfte sowie Studentische Hilfskräfte mit Schwerpunkt IT (6 Std./ Woche) zwecks Unterstützung der Forschungs‐ und Lehrtätigkeiten an unserem Lehrstuhl.
Weitere Details entnehmen Sie bitte unseren Stellenausschreibungen:
Virtual Guest Lecture by the Münster Start-Up edyoucated
Also, this year we welcomed WWU alumnus David Middelbeck, co-founder & managing director of edyoucated, for a virtual guest lecture in the Bachelor course Marketing Operations taught by Professor Krafft.
MCM student Anne Zeh is presented the “Preis der Deutschen Marktforschung 2021”
On June 8, the award ceremony of the “Preis der Deutschen Marktforschung” took place in a digital format. This year's winner was the MCM student Anne Zeh who wrote her master’s thesis at the Chair of Marketing Management (IfM).
Application for the MCM master seminars in the winter semester 2021/22
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2021/22.
Please specify your preferences until July 4, 2021 - 11:59pm.
Online application for the MCM master seminars in the winter semester 2021/22 [CLOSED]
The following seminars are offered:
„Better together“ – Das MCM fördert die Interaktion zwischen Studierenden und Unternehmen
Unter dem Format „Better Together“ durfte das Marketing Center am 8. Juni mehr als 40 Studierende und die Vertreter:innen der teilnehmenden Unternehmen digital begrüßen. Mit Dr. Oetker, LVMH, Porsche und VIVALDI konnten Unternehmen verschiedener Branchen für die Veranstaltung gewonnen werden, sodass den Studierenden die Möglichkeit geboten war, spannende und facettenreiche Einblicke in die Marketingpraxis zu erhalten.