Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!

In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.

Formerly Senior Vice President at Sky Germany, where he oversaw the Film and Entertainment portfolio, Dr. Probst now serves as Chairman of the Board and CEO of Swiss Studios AG. Drawing on his hands-on experience, he will showcase applied examples of generative AI from a studio perspective, offering exclusive insight into how these tools are already transforming content creation and production processes.

All students interested in the rapidly evolving entertainment landscape are warmly invited to join us on November 19, 2025, at 18:00 CET, in the Schloss (Schlossplatz 2), room S9, University of Münster.

Please note that while this event is associated with Dr. Ronny Behrens' master's course "Entertainment Media Marketing," all interested master students are welcome to attend, and no registration is required.