One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.
Anton Dreesmann Award
Guest Lecture by Dow Chemical in Sales Management
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
Guest Lecture by Engelhard Arzneimittel GmbH & Co. KG in Sales Management
Sales Territory Realignments and its Impact and Consequences
Tobias Frank (Director National Sales) and Christine Collot (Head of Shopper & Trade Marketing)
Application for the MCM master seminars in the summer semester 2020
Dear students,
as of now, you can apply for the MCM seminars for the summer semester 2020. Please specify your preferences until January 31, 2020.
Online application for the MCM master seminars in the summer semester 2020 [closed]
The following seminars are offered:
Die neue Ausgabe der MCM-News ist erschienen - jetzt hier downloaden!
Hier können Sie die neueste Ausgabe unseres Magazins "MCM-News" (Ausgabe Dezember 2019) herunterladen.
Wir wünschen Ihnen viel Spaß beim Lesen unserer Berichte.
MCM Seminar Special - Entwicklung und Steuerung einer digitalen Kampagne
Im kommenden Sommersemester 2020 bietet das MCM ein ganz besonderes Seminar an:
International guest lecturers visited Chair of Marketing Management
Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).
Guest Lecture by Mars in Sales Management
On December 6, 2019, the IfM welcomed Frank Hanisch, Customer Business Director Mars Petcare and Nexan Chopra, EU Customer Business Director, from Mars. They were invited to give a guest lecture in the Master course Sales Management.