Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2025.
Please specify your preferences until June 13, 2025 - 23:59.
The following seminars will be offered in the next semester:
In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.
Prof. Manfred Krafft, Chair of Marketing Management (IfM) at the MCM, has recently had two papers published in leading academic journals: the prestigious Journal of Marketing and the Journal of Retailing. He has also been honoured with the Best Paper Award.
In a new article published in the Journal of Retailing (rated “A” by VHB), Professor Thorsten Hennig-Thurau from the Chair of Marketing & Media together with former MCM professor Raoul Kübler (now ESSEC Business School, France) investigate how users of the metaverse communicate with and in immersive digital environments. In their article, they introduce the concept of Spatial Word of Mouth (WOM) as an extension and 3D evolution of traditional electronic WOM alias eWOM for the metaverse age.
The current application round for the student support program "Circle of Excellence in Marketing" ends on April 22, 2024.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
Am Lehrstuhl für Digitale Transformation der Wirtschaftswissenschaftlichen Fakultät der Universität Münster ist zum nächstmöglichen Zeitpunkt die Stelle als
Wissenschaftliche*r Mitarbeiter*in (m/w/d)
(E 13 TV-L)
zu besetzen. Die Stelle ist zunächst auf drei Jahre befristet (75 % Arbeitszeit: 29 Stunden 52 Minuten) ist jedoch bei Bedarf im Rahmen deines Promotionsvorhabens verlängerbar. Die Lehrverpflichtung beträgt bei Vollzeit 4 SWS.
In our increasingly chaotic political arena, Public Broadcasting News (think: Germany’s 'Tagesschau') drive people's political participation and civic engagement -- in ways that commercial news media do not. Public Broadcasting News (PBN) also contribute to people's political knowledge and their support for democratic values, two key foundations of any (truly) democratic society.
This paper by Sonja Gensler and Arvind Rangaswamy (Penn State, USA) highlights key developments in digital marketing since 1990, emphasizing the shift from static interactions to dynamic, data-driven ecosystems. While significant research on digital marketing has focused on the promotion and distribution aspects, the “Product” component of the 4P framework remains underexplored.
