Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community.
Insightful Discussions at MCM’s Brown Bag Seminar with Prof. Peter Verhoef
MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
Inside Amazon: An Exclusive Fireside Chat with Florian Mair
The MCM is thrilled to announce that 2025 will start with an extraordinary event.
The MCM Co-chaired the 2024 Mallen Screen Entertainment Conference at University of Cambridge
With more than 60 attendants, the 26th edition of the Mallen Screen Entertainment Conference was one of the largest in the series’ history. After conferences at University of California at Los Angeles, Yale University, and Yeshiva University New York, the latest edition of the selective event brought together leading entertainment scientists with industry leaders in film and TV at Magdalene College of the University of Cambridge.
Guests@MCM | Prof. P.K. Kannan
Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.
Season's Greetings and a Look Back at December 2024
At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Mapping the Dynamic System of Political Marketing - New study attracts widespread media coverage
In the run-up of the 2024 US presidential election, candidates have spent more than 12 billion dollars on marketing. Whether these investments have been effective and how different elements (e.g., candidates own statements, advertising) interact to shape voter behavior, however, has long been a key under-researched area. For eight years, an international team of researchers has investigated the dynamics of political marketing alongside other factors like polls, media coverage and disinformation. In their study recently published in the Journal of Business Research, MCM scholar Dr.
Guests@MCM | Prof. Michaela Draganska
Prof. Michaela Draganska from Drexel University (USA) visits MCM
The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.
During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.