The Marketing Center Münster had the pleasure of hosting film and media industry executive Dr. Malte Probst, Chairman of the Board and CEO of Zurich-based production company Swiss Studios, for our latest marketing&media*talk.
Dr. Malte Probst (CEO Swiss Studios) Highlights AI’s Transformative Role for Movies in an Exclusive marketing&media*talk
Now Open | Registration for MCM seminars in summer 2026
The registration for MSc seminars offered by the Marketing Center Münster in the summer semester 2026 is now open.
Please submit your preferences by December 12, 2025 (23:59 hrs) via the term-independent Learnweb course: MCM_MScSeminars
Next summer, we offer four seminars with various topics:
The Decision Matters! - Organ Donation Awareness Days organized by the Cirlce of Excellence in Marketing
According to the Federal Centre for Health Education, although 84% of people in Germany have a positive attitude towards organ donation, only around 40% actually possess an organ donor card. Our CEM students see this gap as an opportunity to raise awareness – and are motivated to actively make a difference.
Dr. Florian Kumb (ZDF) Shares Insights in an exclusive marketing&media*talk
Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
Invitation Accenture fireside chat 2025
Dear Münster students,
as part of his visit to Münster University and its School of Business & Economics, the Chair of Digital Transformation is excited to host a Fireside Chat for Master Students with Alexander Lüring, Managing Director at Accenture and member of the European Pricing Practice Leadership Team.
The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.
Become a Student Assistant at the Chair forMarketing & Media!
The Chair for Marketing & Media at the Marketing Center Münster (University of Münster) is looking for several student assistants (6 hours/week) to support the research and teaching activities at our chair from April 1, 2026.
Exclusive marketing&media*talk with Dr. Florian Kumb (Director Audience at ZDF)
The MCM is excited to announce an exclusive marketing&media*talk with Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF!
The Audience Directorate overseen by Dr. Kumb serves as a connecting link to ensure that ZDF content reaches its ideal target audience – managing portfolio, planning, and distribution in a data-driven and integrated way. Beynod that, it is responsible for the technical development of distribution platforms to ensure ZDF remains future-proof.
RETAIL NXT 2025: Prof. Manfred Krafft Discusses the Future of Retail
RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.