💡 Prof. Dr. Sebastian Hohenberg recently contributed to the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw, which brought together the international B2B research community to discuss current developments and future research opportunities.

🔍 In his keynote, Sebastian combined insights from current marketing research with perspectives on emerging business challenges, exploring both new opportunities for organizational growth and the future of B2B research. His contribution highlighted how marketing research can engage with relevant business problems and help shape the discussion around emerging phenomena.

🔗 Read more about Sebastian’s keynote and the IMM Summit in our LinkedIn post.