• Zum Inhalt
  • Zur Hauptnavigation
  • Zur Zielgruppennavigation
  • Zur Subnavigation
Westfälische Wilhelms-Universität Münster Marketing Center Münster
  • Home
  • Studium
  • Services
  • Startseite
    • News
      • New article by Prof. Wiesel on the Role of Consumer Confidence in Creating Customer Loyalty
16.12.2013 - 00:00 |
IWM

New article by Prof. Wiesel on the Role of Consumer Confidence in Creating Customer Loyalty

The article "The Role of Consumer Confidence in Creating Customer Loyalty" by Prof. Thorsten Wiesel (co-authored with Yi-Chun Ou, Lisette de Vries, and Prof. Peter C. Verhoef) has been released in the "online first" section of the Journal of Service Research. 


Tags: Publications, Research, Prof. Wiesel
  • Top-Links

    Courses

    Learnweb

    School of Business and Economics

    Marketing Alumni Münster e.V.

    Circle of Excellence in Marketing

    XRLab@MCM

    REACH – EUREGIO Start-up Center

    News-Feed  |  Event-Feed  |  All Content

  • Dates and Events
    14.
    Jan.
    2026

    Brown Bag | Renana Peres

    12:30 - 14:00 Uhr
    Erstellt von MCM
     
    Putting Consumers in Control of Their Data: The Potential for Blockchain-Based Data Marketplaces
    19.
    Feb.
    2026

    Exam | Willkommen zur BWL! (B.Sc.)

    Erstellt von LMM
     
    first slot at 8:00am
  • News
    20.
    Dez.
    2025

    Prof. Hennig-Thurau auf SWR3 zu den Folgen des Bieterwettstreits um das Hollywood-Studio Warner Bros.

     
    15.
    Dez.
    2025

    Guest Lectures bring Sales Management to Life

     
    10.
    Dez.
    2025

    Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers

     
    10.
    Dez.
    2025

    Geschäftsführer:in Gesucht!

     
    10.
    Dez.
    2025

    Dr. Malte Probst (CEO Swiss Studios) Highlights AI’s Transformative Role for Movies in an Exclusive marketing&media*talk

     
    More news

Kontakt

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Deutschland

marketing@uni-muenster.de
  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
wissen.leben
  • Index
  • Sitemap
  • Anmelden
  • Impressum
  • Datenschutzhinweis

© 2026 Marketing Center Münster