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      • New article by Prof. Wiesel on the Role of Consumer Confidence in Creating Customer Loyalty
16.12.2013 - 00:00 |
IWM

New article by Prof. Wiesel on the Role of Consumer Confidence in Creating Customer Loyalty

The article "The Role of Consumer Confidence in Creating Customer Loyalty" by Prof. Thorsten Wiesel (co-authored with Yi-Chun Ou, Lisette de Vries, and Prof. Peter C. Verhoef) has been released in the "online first" section of the Journal of Service Research. 


Tags: Publications, Research, Prof. Wiesel
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