During the previous week at a special session of the annual Global Sales Science Institute (GSSI), also held at Aston, Howard and Sally Stevens, co-founders of SEF, presented Professor Manfred Krafft with the 2016 Dissemination Award. Dr. Krafft is the first international recipient of this annual award, begun by a partnership between SEF and Neil Rackham to honor an individual who has advanced the sales profession through the sharing of sales specific research.

The European Marketing Academy (EMAC) conference is one of the largest marketing conferences worldwide. This year, the conference took place at the Norwegian Business School in Oslo from May 24-27 with the leading theme “Marketing in the Age of Data”. A couple of MCM scholars participated in this conference and presented their latest research about the following topics:

Auf dem 42. Marketing-Tag am 3. Dezember 2015 würdigte der Deutsche Marketing Verband e.V. das Lebenswerk unseres Emeritus Heribert Meffert mit dem erstmals vergebenen Lifetime Award. Am Dienstag, den 12. Januar 2016 wurde auch hier in Münster diese hohe Auszeichnung gefeiert und angemessen im Rahmen einer akademischen Veranstaltung gewürdigt.

Mit dem neu ausgelobten Marketing Lifetime Award wird in diesem Jahr Prof. Dr. Heribert Meffert ausgezeichnet. Der Deutsche Marketing Verband und die absatzwirtschaft – Zeitschrift für Marketing ehren den Gründer des ersten Marketing-Lehrstuhls Deutschlands für seine herausragenden Verdienste. Der Preis wird im Jahr 2015 erstmalig im Rahmen des Deutschen Marketing Tages am 3. Dezember 2015 im Stuttgarter ICS, Internationales Congresscenter, überreicht.

Prof. Manfred Krafft handed out the 2014 Marvin Jolson Award to Jessica Ogilvie, Nikolaos Panagopoulos and Adam Rapp (from left to right). Daniel G. Bachrach, who co-authored the award winning paper on „Salespeople as knowledge brokers: a review and critique of the challenger sales model“ (JPSSM, Vol. 34, issue 4, pp. 245-259) could not attend the Sales SIG reception.

45 leading scholars met in Paris from June 3 to 5 to discuss emerging research in the areas of customer engagement and customer relationship management. The conference was hosted in the heart of Paris next to Champs Elysees. Manfred Krafft and Sebastian Tillmanns from the Institute of Marketing participated in this „by invitation only“ conference. The last session was chaired by Manfred Krafft, who also presented a paper on „To a Better Understanding of Customer Engagement in Online Retailing: Drivers and Consequences of eWOM“.