Guest lecture | Alexander Bellin (Deichmann)
Guest lecture | Dr. Markus Gunnesch (Deichmann)
Negotiation Workshop with Engelhard Arzneimittel - Sign Up Until April 26
Warum sind Verhandlungen relevant im Alltag und warum sollten Sie keine Angst davor haben? Wie bereitet man sich richtig vor und überlässt nichts dem Zufall?
Exploring Sensory Marketing – PhD Course by Prof. Dr. Dipayan Biswas
In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
Guest Lecture | Dr. Frauke Kühn (isi GmbH)
An exclusive Fireside Chat with Florian Mair (General Manager/Director EU Apparel at Amazon)
As part of his visit to Münster and its School of Business & Economics, the MCM is excited that Amazon's Florian Mair will participate in an exclusive Fireside Chat with the Marketing Center Münster's Masters' students!
Florian Mair, who heads Amazon's Europe-wide fashion/apparel business, will answer questions about the company's strategies and talk about career opportunities there. The event will be moderated by MCM Professor Thorsten Hennig-Thurau.