Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück
On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
Now Back in Presence After Two Years - Mars Holds Guest Lecture in Sales Management
As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.
Guest Lecture | Carolin Müller (Henkel KGaA)
Consumer Behavior
Wednesday, 23. November 2022 - 16:15 to 17:45, H3
G7-Meeting in Münster - Professor Manfred Krafft Appears on WDR Lokalzeit
Towards the end of the week, the summit of the foreign ministers of the G7 countries not only dominated the press coverage, but also the cityscape of Münster. Now that normality is slowly returning to Münster, the question is what will remain of the meeting?
Michael Gerke wins BDD science award
In the last week of September, the German Direct Selling Association (BDD) held this year's Direct Selling Congress at Andel's Vienna House in Berlin. One of the many items on the program of the two-day congress was the presentation of the Science Awards.
MCM student Saskia Fath is awarded the " Preis der Deutschen Marktforschung 2022"
On June 20, the award ceremony for the "Preis der Deutschen Marktforschung" took place in Frankfurt am Main as part of the congress of German market research.
Awarded: Katrin Hess accepted into WiWi-Talents program for highly talented student
Once again, a student from FB4 was honored as a true "WiWi talent".
Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022
The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.
While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.