@incollection{KramerKK2023InsideSales,
  author = {Victoria Kramer and Tim Kalwey and Manfred Krafft},
  title = {Inside Sales: Verankerungsmöglichkeiten in der Vertriebsorganisation und Konsequenzen für Vertriebsmitarbeiter},
  booktitle = {Digitalisierung im Vertrieb},
  edition = {2},
  pages = {683--706},
  editor = {Lars Binckebanck and Rainer Elste and Alexander Haas},
  year = {2023},
  publisher = {Springer},
  address = {Wiesbaden},
  doi = {10.1007/978-3-658-38433-3},
  note = {Publication status: Published}
}

@incollection{LeszkiewiczHK2022SmartBusiness,
  author = {A Leszkiewicz and T Hormann and M Krafft},
  title = {Smart Business and the Social Value of AI},
  booktitle = {Smart Industry --- Better Management},
  pages = {19--34},
  series = {Advanced Series in Management},
  volume = {28},
  editor = {T Bondarouk and M Olivas-Lujan},
  year = {2022},
  publisher = {Emerald Group Publishing Ltd.},
  address = {Bingley},
  isbn = {978-1-80117-715-3},
  doi = {https://doi.org/10.1108/S1877-636120220000028004},
  url = {https://www.emerald.com/insight/content/doi/10.1108/S1877-636120220000028004/full/pdf?title=smart-business-and-the-social-value-of-ai},
  note = {Publication status: Published}
}

@incollection{TillmannsK2021LogisticRegression,
  author = {S Tillmanns and M Krafft},
  title = {Logistic Regression and Discriminant Analysis},
  booktitle = {Handbook of Market Research},
  pages = {329--367},
  editor = {C Homburg and M Klarmann and A Vomberg},
  year = {2021},
  publisher = {Springer},
  isbn = {978-3-319-57411-0},
  doi = {10.1007/978-3-319-57413-4_20},
  note = {Publication status: Published}
}

@incollection{FredebeulKreinK2020Koordinierter,
  author = {T Fredebeul-Krein and M Krafft},
  title = {Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {317--336},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2020},
  publisher = {Springer Gabler},
  isbn = {978-3-658-26726-1},
  note = {Publication status: Published}
}

@incollection{KrafftH2020Preissetzungskompetenz,
  author = {M Krafft and S Hake},
  title = {Preissetzungskompetenz im Verkaufsaußendienst --- Delegation um jeden Preis?},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {527--544},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2020},
  publisher = {Springer Gabler},
  isbn = {978-3-658-26726-1},
  note = {Publication status: Published}
}

@incollection{Beirau2019WhichCustomers,
  author = {D Beirau},
  title = {Which Customers Pay? Predicting Value Pre and Post Sales},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--191},
  editor = {Manfred Krafft},
  year = {2019},
  publisher = {},
  doi = {10.1007/978-3-658-28137-3},
  note = {Publication status: Published}
}

@incollection{AllendorfKK2018WarenkorbAbbrueche,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {Warenkorb-Abbrüche im Onlinehandel --- Warum Shopper nicht zu Käufern werden und wie Unternehmen reagieren können},
  booktitle = {Dialogmarketing Perspektiven 2017/2018},
  pages = {101--116},
  editor = {Deutscher Dialogmarketing Verband e. V.},
  year = {2018},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BijmoltKSV2018MultiTierLoyalty,
  author = {Tammo H.A. Bijmolt and Manfred Krafft and F. Javier Sese and Vijay Viswanathan},
  title = {Multi-Tier Loyalty Programs to Stimulate Customer Engagement},
  booktitle = {Customer Engagement Marketing},
  pages = {119--139},
  editor = {Robert Palmatier and V. Kumar and Colleen Harmeling},
  year = {2018},
  publisher = {Palgrave Macmillan},
  isbn = {978-3-319-61984-2},
  note = {Publication status: Published}
}

@incollection{LennartzFK2018TreiberVon,
  author = {E Lennartz and M Fischer and M Krafft},
  title = {Treiber von B-to-B-Marken --- Ergebnisse einer internationalen und branchenübergreifenden Studie.},
  booktitle = {B-to-B-Markenführung},
  pages = {89--107},
  editor = {Carsten Baumgarth},
  year = {2018},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  isbn = {978-3-658-05096-2},
  doi = {10.1007/978-3-658-05097-9_5},
  note = {Publication status: Published}
}

@incollection{GoetzK2017Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {9},
  pages = {499--526},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2017},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftB2017AktuelleKonzepte,
  author = {Manfred Krafft and Mirja Bues},
  title = {Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts},
  booktitle = {Kundenwert},
  edition = {4},
  pages = {237--250},
  editor = {Sabrina Helm and Bernd Günter and Andreas Eggert},
  year = {2017},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftBR2017CustomerLifetime,
  author = {Manfred Krafft and Mirja Bues and Uwe Rutsatz},
  title = {Customer Lifetime Value in der praktischen Anwendung im Distanzhandel},
  booktitle = {Kundenwert},
  edition = {4},
  pages = {573--596},
  editor = {Sabrina Helm and Bernd Günter and Andreas Eggert},
  year = {2017},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertI2017Healthcare,
  author = {Heribert Meffert and Wolde-Lübke Friederike in},
  title = {Healthcare Marketing --- Marktorientierte Führung im Gesundheitsbereich},
  booktitle = {Medizinökonomie Band 2: Unternehmerische Praxis und Methodik},
  edition = {2.},
  pages = {211--254},
  editor = {Christian Thielscher},
  year = {2017},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Noormann2017Mehrstufige,
  author = {Philipp Noormann},
  title = {Mehrstufige Eigenmarken: Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--324},
  editor = {Manfred Krafft},
  year = {2017},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{TillmannsK2017LogisticRegression,
  author = {Sebastian Tillmanns and Manfred Krafft},
  title = {Logistic Regression and Discriminant Analysis},
  booktitle = {Handbook of Market Research},
  pages = {1--39},
  editor = {Christian Homburg and Martin Klarmann and Arnd Vomberg},
  year = {2017},
  publisher = {Springer},
  doi = {10.1007/978-3-319-05542-8_20-1},
  note = {Publication status: Published}
}

@incollection{Bosch2016MultiLevelMarketing,
  author = {Christian Bosch},
  title = {Multi-Level-Marketing: Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--340},
  editor = {Manfred Krafft},
  year = {2016},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2016DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte --- Methoden --- Erfahrungen},
  edition = {9},
  pages = {349--376},
  editor = {Christian Homburg},
  year = {2016},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{Meffert2016Kirchenmarketing,
  author = {Heribert Meffert},
  title = {Kirchenmarketing als Moderator und Promotor des Wandels},
  booktitle = {Beziehung statt Abgrenzung --- Kirche im Wandel. Status und Perspektiven im Bistum Münster},
  pages = {20--26},
  editor = {Heribert Meffert and Norbert Kleyboldt},
  year = {2016},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{MeffertEK2016Zufriedenheit,
  author = {Heribert Meffert and Tim Eberhardt and Peter Kenning},
  title = {Zufriedenheit mit den kirchlichen Diensten im Bistum Münster},
  booktitle = {Beziehung statt Abgrenzung --- Kirche im Wandel. Status und Perspektiven im Bistum Münster},
  pages = {27--55},
  editor = {Heribert Meffert and Norbert Kleyboldt},
  year = {2016},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Krafft2015DieZahnarztpraxis,
  author = {Manfred Krafft},
  title = {Die Zahnarztpraxis als Dienstleistungsmarke; Ein identitätsbasierter Managementansatz},
  booktitle = {Belächelt. Bekämpft. Beneidet.},
  pages = {74--80},
  editor = {Jörn Thiemer},
  year = {2015},
  publisher = {Quintessenz Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Krafft2015Patientenbeziehungen,
  author = {Manfred Krafft},
  title = {Patientenbeziehungen managen},
  booktitle = {Belächelt. Bekämpft. Beneidet.},
  pages = {46--52},
  editor = {Jörn Thiemer},
  year = {2015},
  publisher = {Quintessenz Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{KrafftB2015Vertriebssteuerung,
  author = {M. Krafft and C. Bosch},
  title = {Vertriebssteuerung},
  booktitle = {Handbuch Business-to-Business-Marketing},
  pages = {623--648},
  editor = {K. Backhaus and M. Voeth},
  year = {2015},
  publisher = {Springer Fachmedien},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{PetersVK2015CustomerAcquisition,
  author = {Kay Peters and Peter C. Verhoef and Manfred Krafft},
  title = {Customer Acquisition Strategies: a Customer Equity Management Perspective},
  booktitle = {Handbook of Research on Customer Equity in Marketing},
  pages = {227--264},
  editor = {Vibhore Kumar and Denish Shah},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Stafflage2015InStoreMobile,
  author = {Marcel Stafflage},
  title = {In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--336},
  editor = {Manfred Krafft},
  year = {2015},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{Blacha2014Frustration,
  author = {Kirsten Blacha},
  title = {Frustration in hierarchischen Kundenbindungsprogrammen: Eine Empirische Untersuchung},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--340},
  editor = {Manfred Krafft},
  year = {2014},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{Meffert2014VonDenAnfaengen,
  author = {Heribert Meffert},
  title = {Von den Anfängen bis heute --- Ein persönlicher Rückblick},
  booktitle = {Die Entwicklung der Marketingdisziplin},
  pages = {5--22},
  editor = {Philipp Sepehr},
  year = {2014},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Saarbeck2014Permission,
  author = {Sebastian Saarbeck},
  title = {Permission Marketing: Erfolgswirkung der Einwilligung},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--336},
  editor = {Manfred Krafft},
  year = {2014},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{SchneiderFQ2014Rahmenbedingungen,
  author = {Helmut Schneider and Frederik Ferié and Anja Quednau},
  title = {Rahmenbedingungen des Sustainable Marketing: --- Der Politische Wandel},
  booktitle = {Sustainable Marketing Management: Grundlagen und Cases},
  pages = {85--115},
  editor = {Heribert Meffert and Peter Kenning and Manfred Kirchgeorg},
  year = {2014},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  doi = {10.1007/978-3-658-02437-6_6},
  note = {Publication status: Published}
}

@incollection{Boeckermann2013CustomerKnowledge,
  author = {Florian Böckermann},
  title = {Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--290},
  editor = {Manfred Krafft},
  year = {2013},
  publisher = {Gabler},
  note = {Publication status: Published}
}

@incollection{FredebeulKreinK2013Koordinierter,
  author = {Tobias Fredebeul-Krein and Manfred Krafft},
  title = {Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {189--207},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2013},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{GoetzK2013Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {8},
  pages = {579--616},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2013},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HakeK2013Preissetzungskompetenz,
  author = {Sandra Hake and Manfred Krafft},
  title = {Preissetzungskompetenz im Verkaufsaußendienst --- Delegation um jeden Preis?},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {363--380},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2013},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  isbn = {978-3-658-01829-0},
  note = {Publication status: Published}
}

@incollection{Krafft2013Erfolgreiche,
  author = {M. Krafft},
  title = {Erfolgreiche Dialoge im Kundenbeziehungsmanagement},
  booktitle = {Dialogmarketing im Dialog},
  pages = {S. 125-142},
  editor = {J. Gerdes and J. Vögele Hesse and  S.},
  year = {2013},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2013ChristianBelz,
  author = {Heribert Meffert},
  title = {Christian Belz --- Ein pragmatischer Forscher und Lehrer},
  booktitle = {Marketing-Kaleidoskop --- Akzente und Suchfelder für ein realitätsorientiertes Marketing},
  pages = {143--148},
  editor = {Sven Reinecke and Emil Annen and Otto Belz and Michael Betz and Christian Schmitz and Marcus Schögel and Torsten Tomczak and Dirk Zupancic},
  year = {2013},
  publisher = {},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{Wissmann2013Einwilligungen,
  author = {Johannes Wissmann},
  title = {Einwilligungen im Permission Marketing: Empirische Analysen von Determinanten aus der Sicht von Konsumenten},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--369},
  editor = {Manfred Krafft},
  year = {2013},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2012DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte --- Methoden --- Erfahrungen},
  pages = {369--394},
  editor = {Christian Homburg},
  year = {2012},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2012DerWandelIm,
  author = {Heribert Meffert},
  title = {Der Wandel im VHB --- Erfahrungen und Wechsel der Perspektiven aus Sicht eines Ehrenmitglieds},
  booktitle = {Der Verband der Hochschullehrer für Betriebswirtschaft --- Geschichte des VHB und Geschichten zum VHB},
  pages = {32--36},
  editor = {Verband der Hochschullehrer für Betriebswirtschaftslehre e.V. and Burr Wolfgang Koordinatoren and Alfred Wagenhofer},
  year = {2012},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertH2012Umweltorientierte,
  author = {Heribert Meffert and Jan Hensmann},
  title = {Umweltorientierte Unternehmensführung im Wandel, Beiträge des Umweltmanagements zur nachhaltigen Entwicklung},
  booktitle = {Georg Winter --- Pionier der umweltbewussten Unternehmensführung},
  edition = {Festschrift zum 70. Geburtstag},
  pages = {235--253},
  editor = {Eberhard Seidel},
  year = {2012},
  publisher = {},
  address = {Marburg},
  note = {Publication status: Published}
}

@incollection{MeffertR2012Medizinmarketing,
  author = {Heribert Meffert and Friederike Rohn},
  title = {Medizinmarketing --- Marktorientierte Führung im Gesundheitsbereich},
  booktitle = {Medizinökonomie Band 2: Unternehmerische Praxis und Methodik},
  pages = {29--73},
  editor = {Christian Thielscher},
  year = {2012},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Nass2012Strategisches,
  author = {Stephan Naß},
  title = {Strategisches Kündigungsverhalten: Eine empirische Analyse vertraglicher Endkundenbeziehungen},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--348},
  editor = {Manfred Krafft},
  year = {2012},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{SaarbeckKB2012DieWirkung,
  author = {Sebastian Saarbeck and Manfred Krafft and Benjamin Bieber},
  title = {Die Wirkung von Dialogmarketing auf die Markenwahrnehmung},
  booktitle = {Dialogmarketing Perspektiven 2011/2012},
  pages = {11--35},
  editor = {Deutscher Dialogmarketing Verband e.V.},
  year = {2012},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{SuwelackK2012EffectsOfMoneyBack,
  author = {Thomas Suwelack and Manfred Krafft},
  title = {Effects of Money-Back and Low-Price Guarantees on Consumer Behavior --- State of the Art and Future Research Perspectives},
  booktitle = {Quantitative Marketing and Marketing Management},
  pages = {531--561},
  editor = {Adamantios Diamantopoulos and Wolfgang Fritz and Lutz Hildebrandt},
  year = {2012},
  publisher = {Gabler Verlag},
  note = {Publication status: Published}
}

@incollection{HakeK2011Delegation,
  author = {S Hake and M Krafft},
  title = {Delegation von Preissetzungskompetenz an den Verkaufsaußendienst},
  booktitle = {Preismanagement auf Business-to-Business-Märkten. Preisstrategie --- Preisbestimmung --- Preisdurchsetzung},
  pages = {181--203},
  editor = {C Homburg and D Totzek},
  year = {2011},
  publisher = {Gabler},
  address = {Wiesbaden},
  isbn = {978-3-8349-1559-7},
  note = {Publication status: Published}
}

@incollection{KrafftH2011Delegation,
  author = {Manfred Krafft and Ann-Kristin Hansen},
  title = {Delegation of pricing authority to salespeople},
  booktitle = {Sales Management --- A multinational perspective},
  pages = {97--113},
  editor = {Paolo Guenzi and Susi Geiger},
  year = {2011},
  publisher = {Palgrave Macillan},
  address = {New York},
  note = {Publication status: Published}
}

@incollection{Meffert2011DieDividende,
  author = {Heribert Meffert},
  title = {Die Dividende des Dialogs},
  booktitle = {30 Jahre Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung},
  pages = {4--11},
  editor = {Gesellschaft für Marketing und Unternehmensführung Wissenschaftliche},
  year = {2011},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{GoetzK2010Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {7. Auflage},
  pages = {537--569},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2010},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzLGK2010Evaluation,
  author = {Oliver Götz and Kerstin Liehr-Gobbers and Manfred Krafft},
  title = {Evaluation of Structural Equation Models using the Partial Least Squares (PLS) Approach},
  booktitle = {Handbook of Partial Least Squares --- Concepts, Methods and Applications},
  pages = {691--711},
  editor = {Vinzi Vincenzo Esposito and Wynne W. Chin and Jörg Henseler and Huiwen Wang},
  year = {2010},
  publisher = {Springer},
  address = {Heidelberg et al.},
  note = {Publication status: Published}
}

@incollection{MantralaK2010Entrepreneurship,
  author = {M. K. Mantrala and M. Krafft},
  title = {Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn},
  booktitle = {Retailing in the 21$^{st}$ Century: Current and Future Trends},
  edition = {2. Auflage},
  pages = {43--60},
  editor = {M. Krafft and M. K. Mantrala},
  year = {2010},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{MierdorfMK2010RetailingIn,
  author = {Z. Mierdorf and M. K. Mantrala and M. Krafft},
  title = {Retailing in the Global World: Case Study of Metro Cash & Carry},
  booktitle = {Retailing in the 21$^{st}$ Century: Current and Future Trends},
  edition = {2. Auflage},
  pages = {31--42},
  editor = {M. Krafft and M. K. Mantrala},
  year = {2010},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{KrafftSN2009Marktorientierte,
  author = {Manfred Krafft and Thomas Suwelack and Max Niederhofer},
  title = {Marktorientierte Unternehmensführung in der Rezession},
  booktitle = {Erfolgreich mit den Großen des Marketings},
  pages = {35--45},
  editor = {H. Meffert},
  year = {2009},
  publisher = {Campus},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{MeffertH2009IntraUndIntersektorale,
  author = {Heribert Meffert and Martin Holzberg},
  title = {Intra- und intersektorale Kooperationen --- Ein Beitrag zur Erfolgsforschung von Netzwerken im Profit- und Nonprofit-Sektor},
  booktitle = {Distribution und Handel in Theorie und Praxis},
  edition = {Festschrift für Prof. Dr. Dieter Ahlert},
  pages = {23--46},
  editor = {Hendrik Schröder and Rainer Olbrich and Peter Kenning and Heiner Evanschitzky},
  year = {2009},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertP2009Wettbewerbsperspektiven,
  author = {Heribert Meffert and André Pohlkamp},
  title = {Wettbewerbsperspektiven des Kundenbeziehungsmanagements im Spannungsfeld wissenschaftlicher Erkenntnisse und praktischer Exzellenz},
  booktitle = {Management von Kundenbeziehungen. Perspektiven --- Analysen --- Instrumente},
  pages = {3--26},
  editor = {Dominik Georgi and Karsten Hadwich},
  year = {2009},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{PickK2009StatusQuoDes,
  author = {D. Pick and M. Krafft},
  title = {Status quo des Rückgewinnungsmenagements},
  booktitle = {Kundenabwanderung. Früherkennung --- Prävention --- Kundenrückgewinnung},
  pages = {119--141},
  editor = {J. Link and F. Seidl},
  year = {2009},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{FrenzenK2008Logistische,
  author = {H. Frenzen and M. Krafft},
  title = {Logistische Regression und Diskriminanzanalyse},
  booktitle = {Handbuch Marktforschung --- Methoden, Anwendungen, Praxisbeispiele},
  pages = {607--649},
  editor = {A. Herrmann and C. Homburg and M. Klarmann},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2008DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte, Methoden, Erfahrungen},
  edition = {7. Auflage},
  pages = {375--397},
  editor = {Christian Homburg},
  year = {2008},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzK2008Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {6. Auflage},
  pages = {549--578},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2008},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2008DerCEOAlsMarke,
  author = {Heribert Meffert},
  title = {Der CEO als Marke --- Wie stark soll ein CEO als Marke sein?},
  booktitle = {Jeden Gedanken zu Ende denken. Wie aus guten Gedanken gute Unternehmensführung entsteht},
  edition = {Festschrift für Prof. Dr. Ulrich Lehner},
  pages = {96--118},
  editor = {KGaA Henkel},
  year = {2008},
  publisher = {},
  address = {Köln},
  note = {Publication status: Published}
}

@incollection{MeffertBJB2008Identitaetsbasiertes,
  author = {Heribert Meffert and Christoph Burmann and Marc Jost-Benz},
  title = {Identitätsbasiertes Markencontrolling},
  booktitle = {Einfachheit in Wirtschaftsinformatik und Controlling},
  edition = {Festschrift für Heinz Lothar Grob},
  pages = {493--511},
  editor = {Jan {vom Brocke} and Jörg Becker},
  year = {2008},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertD2008Markenfuehrung,
  author = {Heribert Meffert and Sebastian Dettmers},
  title = {Markenführung von Stiftungen},
  booktitle = {Dienstleistungsmarken. Forum Dienstleistungsmanagement},
  pages = {449--468},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {2008},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Scheer2008Nutzenbasierte,
  author = {Burkhard Scheer},
  title = {Nutzenbasierte Marktsegmentierung: Eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--257},
  editor = {Manfred Krafft},
  year = {2008},
  publisher = {Gabler},
  note = {Publication status: Published}
}

@incollection{Frenzen2007TeamsImVertrieb,
  author = {Heiko Frenzen},
  title = {Teams im Vertrieb: Gestaltung und Erfolgswirkungen},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--340},
  editor = {Manfred Krafft},
  year = {2007},
  publisher = {Gabler},
  note = {Publication status: Published}
}

@incollection{FrenzenKP2007Direktmarketing,
  author = {H. Frenzen and M. Krafft and K. Peters},
  title = {Direktmarketing auf Industriegütermärkten: Bestandsaufnahme, Forschungsfelder und methodische Anforderungen},
  booktitle = {Innovationen für das Industriegütermarketing},
  pages = {381--404},
  editor = {J. Büschken and M. Voeth and R. Weiber},
  year = {2007},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Krafft2007Verkaufssteuerung,
  author = {M. Krafft},
  title = {Verkaufssteuerung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  edition = {6. Auflage},
  pages = {1898--1908},
  editor = {R. Köhler and H.-U. Küpper and A. Pfingsten},
  year = {2007},
  publisher = {Schaeffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftN2007Moeglichkeiten,
  author = {M. Krafft and M. Niederhofer},
  title = {Möglichkeiten und Grenzen der marktorientierten Unternehmensführung in Zeiten der Rezession},
  booktitle = {Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel: Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 70. Geburtstag},
  pages = {183--194},
  editor = {M. Bruhn and M. Kirchgeorg and J. Meier},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MantralaKDR2007TheCRMProcess,
  author = {M. K. Mantrala and M. Krafft and B. Dong and K. Raman},
  title = {The CRM Process and the Banking Industry: Insights from Marketing Literature},
  booktitle = {Advances in Banking Technology and Management: Impact of ICT and CRM},
  pages = {159--185},
  editor = {V. Ravi},
  year = {2007},
  publisher = {IGI Global},
  address = {Hershey},
  note = {Publication status: Published}
}

@incollection{Meffert2007GeneralMarketing,
  author = {Heribert Meffert},
  title = {General Marketing oder sektorale Spezialisierung --- Was können Industrie- und Konsumgütermarketing voneinander lernen?},
  booktitle = {Innovationen für das Industriegütermarketing},
  edition = {Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag},
  pages = {109--142},
  editor = {Joachim Büschken and Markus Voeth and Rolf Weiber},
  year = {2007},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert2007Stadtmarketing,
  author = {Heribert Meffert},
  title = {Stadtmarketing 2020 --- Herausforderungen für einen integrierten Stadtmarketingprozess},
  booktitle = {Innovation Driven Marketing. Vom Trend zur innovativen Marketinglösung},
  pages = {76--78},
  editor = {Christian Belz and Marcus Schlögel and Torsten Tomczak},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2007Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {6.},
  pages = {157--180},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2007Markenbildung,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Markenbildung und Markenstrategien},
  booktitle = {Handbuch Produktmanagement},
  edition = {3.},
  pages = {162--183},
  editor = {Sönke Albers and Andreas Herrmann},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBF2007Identitaetsorientierte,
  author = {Heribert Meffert and Christoph Burmann and Christian Feddersen},
  title = {Identitätsorientierte Markenführung},
  booktitle = {Psychologie der Markenführung},
  pages = {76--78},
  editor = {Arnd Florack and Martin Scarabis and Ernst Primosch},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{PickK2007Erklaerungsbeitrag,
  author = {D. Pick and M. Krafft},
  title = {Erklärungsbeitrag der Attributionstheorie für das Kundenmanagement im Handel},
  booktitle = {Handelsforschung},
  pages = {343--359},
  editor = {V. Trommsdorff},
  year = {2007},
  publisher = {Kohlhammer},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2006DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte --- Methoden --- Erfahrungen},
  edition = {6. Auflage},
  pages = {409--430},
  editor = {Christian Homburg},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HesseKP2006Grenzenloses,
  author = {J. Hesse and M. Krafft and K. Peters},
  title = {Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick},
  booktitle = {Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten},
  edition = {2. Auflage},
  pages = {3--45},
  editor = {M. Krafft and J. Hesse and K. M. Knappik and K. Peters and D. Rinas},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HesseKP2006LeMarketing,
  author = {J. Hesse and M. Krafft and K. Peters},
  title = {Le marketing direct sans frontières? Tour d´horizon, tendance et perspectives},
  booktitle = {Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D. (Hrsg.): Le marketing direct international: Concepts, pratiques et ciffres clés},
  pages = {1--40},
  year = {2006},
  publisher = {Pearson Education},
  address = {Paris},
  note = {Publication status: Published}
}

@incollection{KrafftG2006DerZusammenhang,
  author = {Manfred Krafft and Oliver Götz},
  title = {Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen},
  booktitle = {Grundlagen des CRM --- Konzepte und Gestaltung},
  edition = {2. Auflage},
  pages = {325--356},
  editor = {Hajo Hippner and Klaus D. Wilde},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftM2006Overview,
  author = {Manfred Krafft and Murali K Mantrala},
  title = {Overview},
  booktitle = {Retailing in the 21$^{st}$ Century --- Current and Future Trends},
  pages = {1--12},
  editor = {Manfred Krafft and Murali K Mantrala},
  year = {2006},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{KrafftR2006EinsatzVon,
  author = {Manfred Krafft and Uwe Rutsatz},
  title = {Einsatz von Kundenwert-Konzepten im Versandhandel und Direktmarketing},
  booktitle = {Kundenwert},
  edition = {3. Auflage},
  pages = {683--707},
  editor = {Bernd Günter and Sabrina Helm},
  year = {2006},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftR2006KonzepteZur,
  author = {Manfred Krafft and Uwe Rutsatz},
  title = {Konzepte zur Messung des ökonomischen Kundenwerts},
  booktitle = {Kundenwert},
  edition = {3. Auflage},
  pages = {269--291},
  editor = {Bernd Günter and Sabrina Helm},
  year = {2006},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftF2006Vertriebscontrolling,
  author = {M. Krafft and H. Frenzen},
  title = {Vertriebscontrolling},
  booktitle = {Handbuch Marketingcontrolling: Effektivität und Effizienz einer marktorientierten Unternehmensführung},
  edition = {2. Auflage},
  pages = {611--639},
  editor = {S. Reinecke and T. Tomczak},
  year = {2006},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftMM2006RetailingIn,
  author = {M. Krafft and Z. Mierdorf and M. K. Mantrala},
  title = {Retailing in the 21$^{st}$ Century --- Current and Future Trends: Case Study of Metro},
  booktitle = {Retailing in the 21$^{st}$ Century --- Current and Future Trends},
  pages = {27--38},
  editor = {M. Krafft and M. K. Mantrala},
  year = {2006},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{Meffert2006MarketingFuer,
  author = {Heribert Meffert},
  title = {Marketing für innovative Dienstleistungen},
  booktitle = {Service Engineering Entwicklung und Gestaltung innovativer Dienstleistungen},
  edition = {2.},
  pages = {249--270},
  editor = {Hans-Jörg Bullinger and August-Wilhelm Scheer},
  year = {2006},
  publisher = {},
  address = {Berlin und andere},
  note = {Publication status: Published}
}

@incollection{Meffert2006WasMachtEine,
  author = {Heribert Meffert},
  title = {Was macht eine starke Marke aus? --- Identitätsorientierte Markenführung als Fundament},
  booktitle = {Die Bedeutung der Tradition für die Markenkommunikation. Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie},
  pages = {127--149},
  editor = {Nicolai O. Herbrand and Stefan Röhrig},
  year = {2006},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert2006StrategicMarketing,
  author = {Heribert Meffert},
  title = {Strategic Marketing --- Creating Philantropic Brand Identity},
  booktitle = {Effectiveness, Efficiency and Accountability in Philantrophy},
  pages = {57--70},
  editor = {Stiftung Bertelsmann},
  year = {2006},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@incollection{MeffertBJB2006Controlling,
  author = {Heribert Meffert and Christoph Burmann and Marc Jost-Benz},
  title = {Controlling eines identitätsbasierten Markenmanagements},
  booktitle = {Handbuch Marketing-Controlling},
  edition = {2.},
  pages = {459--482},
  editor = {Sven Reinecke and Torsten Tomczak},
  year = {2006},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertTF2006KeyIssuesIn,
  author = {Heribert Meffert and Volker Then and Nina Fritsch},
  title = {Key Issues in Foundation Management},
  booktitle = {Effectiveness, Efficiency and Accountability in Philantrophy},
  pages = {9--28},
  editor = {Stiftung Bertelsmann},
  year = {2006},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2005Determinanten,
  author = {Oliver Götz and Wayne D Hoyer and Manfred Krafft and Werner J Reinartz},
  title = {Determinanten einer erfolgreichen CRM-Implementierung},
  booktitle = {Innovatives Marketing: Entscheidungsfelder --- Management --- Instrumente},
  pages = {213--231},
  editor = {Alexander Haas and Björn Sven Ivens},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HesseKP2005Grenzenloses,
  author = {Jürgen Hesse and Manfred Krafft and Kay Peters},
  title = {Grenzenloses Direktmarketing? --- Bestandsaufnahme, Trends und Ausblick},
  booktitle = {Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten},
  pages = {1--43},
  editor = {Manfred Krafft and Jürgen Hesse and Klaus Knappik and Kay Peters and Diane Rinas},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftGLG2005DieValidierung,
  author = {Manfred Krafft and Oliver Götz and Kerstin Liehr-Gobbers},
  title = {Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes},
  booktitle = {Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele},
  pages = {71--86},
  editor = {Friedhelm Bliemel and Andreas Eggert and Georg Fassott and Jörg Henseler},
  year = {2005},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftP2005Direktmarketing,
  author = {Manfred Krafft and Kay Peters},
  title = {Direktmarketing und klassische Medien, State-of-the-Art in der Budgetallokation},
  booktitle = {Perspektiven der Kommunikationspolitk},
  pages = {81--112},
  series = {Zeitschrift für Betriebswirtschaft Special Issue 2},
  volume = {2},
  editor = {Manfred Krafft},
  year = {2005},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2005Markenfuehrung,
  author = {Heribert Meffert},
  title = {Markenführung in Stiftungen --- Beispiel Bertelsmann Stiftung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {837--854},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2005LasFundaciones,
  author = {Heribert Meffert},
  title = {Las fundaciones como impulso para el cambio (Stiftungen als Triebfedern für Veränderungen)},
  booktitle = {Responsabilidad civica (Gesellschaftliche Verantwortung)},
  pages = {73--80},
  editor = {Bertelsmann Fundación},
  year = {2005},
  publisher = {},
  address = {Barcelona},
  note = {Publication status: Published}
}

@incollection{Meffert2005Buergerschaftliches,
  author = {Heribert Meffert},
  title = {Bürgerschaftliches Engagement --- Basis für ein neues Verhältnis zwischen Bürger und Staat},
  booktitle = {Trendbuch NRW. Perspektiven einer Metropolregion, Hrsg. H. Meffert},
  pages = {29--39},
  editor = {Heribert Meffert and Peer Steinbrück},
  year = {2005},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@incollection{MeffertB2005CorporateBranding,
  author = {Heribert Meffert and Andreas Bierwirth},
  title = {Corporate Branding --- Führung der Unternehmensmarke im Spannungsfeld unterschiedlicher Zielgruppen},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {143--162},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005WandelInDer,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Wandel in der Markenführung --- vom instrumentellen zum identitätsorientierten Verständnis},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {19--36},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Theoretisches,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Theoretisches Grundkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {37--72},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Managementkonzept,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Managementkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {73--114},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Gestaltung,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Gestaltung von Markenarchitekturen},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {163--182},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Abnutzbarkeit,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Abnutzbarkeit und Nutzungsdauer von Marken},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {347--364},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBB2005Markenevolutionsstrategien,
  author = {Heribert Meffert and Christoph Burmann and Lars Blinda},
  title = {Markenevolutionsstrategien},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {183--212},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBK2005Stellenwert,
  author = {Heribert Meffert and Christoph Burmann and Martin Koers},
  title = {Stellenwert und Gegenstand des Markenmanagements},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {3--18},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertF2005Stiftungen,
  author = {Heribert Meffert and Nina Fritsch},
  title = {Stiftungen als Promotoren des Wandels --- Legitimation und Erfolgsvoraussetzungen innovativer Stiftungsarbeit},
  booktitle = {Innovatives Marketing Entscheidungsfelder --- Management --- Instrumente},
  pages = {523--543},
  editor = {Alexander Haas and Björn Sven Ivens},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2005Identitaetsorientiertes,
  author = {Heribert Meffert and Martin Koers},
  title = {Identitätsorientiertes Markencontrolling --- Grundlagen und konzeptionelle Ausgestaltung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {273--296},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2005Markenkannibalisierung,
  author = {Heribert Meffert and Martin Koers},
  title = {Markenkannibalisierung und Markenportfolios},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {297--318},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertL2005Erfolgreiche,
  author = {Heribert Meffert and Ingo Lasslop},
  title = {Erfolgreiche Markenführung bei homogenen Verbrauchsgütern --- Das Beispiel JET},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {715--734},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertP2005Mehrmarkenstrategien,
  author = {Heribert Meffert and Jesko Perrey},
  title = {Mehrmarkenstrategien},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {213--244},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{SchmidtK2005Delegation,
  author = {S Schmidt and M Krafft},
  title = {Delegation von Preiskompetenz an Verkaufsaußendienstmitarbeiter},
  booktitle = {Pricing-Forschung in Deutschland},
  pages = {17--28},
  editor = {H. Diller},
  year = {2005},
  publisher = {Wissenschaftliche Gesellschaft für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{AlznauerK2004Submissionen,
  author = {Timo Alznauer and Manfred Krafft},
  title = {Submissionen},
  booktitle = {Handbuch Industriegütermarketing},
  pages = {1057--1078},
  editor = {Klaus Backhaus and Markus Voeth},
  year = {2004},
  publisher = {Gabler Verlag},
  note = {Publication status: Published}
}

@incollection{FrenzenK2004Vertriebssteuerung,
  author = {Heiko Frenzen and Manfred Krafft},
  title = {Vertriebssteuerung},
  booktitle = {Handbuch Industriegütermarketing: Strategien --- Instrumente --- Anwendungen},
  pages = {863--890},
  editor = {Klaus Backhaus and Markus Voeth},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftK2004Successful,
  author = {M Krafft and K Krieger},
  title = {Successful Innovations Driven by Customer Relationship Management},
  booktitle = {Cross-functional Innovation Management. Perspectives from Different Disciplines},
  pages = {209--226},
  editor = {Sönke Albers},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftG2004DerZusammenhang,
  author = {Manfred Krafft and Oliver Götz},
  title = {Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen},
  booktitle = {Grundlagen des CRM --- Konzepte und Gestaltung},
  pages = {265--296},
  editor = {Hajo Hippner and Klaus D. Wilde},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftH2004Integration,
  author = {Manfred Krafft and Kerstin Haase},
  title = {Integration von Marketing und Vertrieb},
  booktitle = {Exzellenz in Markenmanagement und Vertrieb},
  pages = {89--100},
  editor = {Dieter Ahlert},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004ZieleUndNutzen,
  author = {Heribert Meffert},
  title = {Ziele und Nutzen der Messebeteiligungen von ausstellenden Unternehmen und Besuchern},
  booktitle = {Handbuch Messemanagement},
  pages = {1147--1160},
  editor = {Manfred Kirchgeorg},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Identitaetsorientierte,
  author = {Heribert Meffert},
  title = {Identitätsorientierte Markenführung --- konzeptionelle Grundlagen und praktische
Umsetzung},
  booktitle = {Marktorientierte Unternehmensführung. Grundkonzepte, Anwendungen und Lehre},
  edition = {Festschrift für H. Freter zum 60. Geburtstag},
  pages = {143--164},
  editor = {Carsten Baumgarth},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Entwicklung,
  author = {Heribert Meffert},
  title = {Entwicklung einer Markenarchitektur für die Bertelsmann Stiftung},
  booktitle = {Mega-Macht Marke Erfolg messen, machen und managen},
  pages = {174--179},
  editor = {Hajo Riesenbeck and Jesko Perrey},
  year = {2004},
  publisher = {},
  address = {Frankfurt und Wien},
  note = {Publication status: Published}
}

@incollection{Meffert2004Identitaetsorientierter,
  author = {Heribert Meffert},
  title = {Identitätsorientierter Ansatz der Markenführung --- eine entscheidungsorientierte Perspektive},
  booktitle = {Handbuch Markenartikel},
  edition = {2.},
  pages = {293--320},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Innovation,
  author = {Heribert Meffert},
  title = {Innovation in Non-Profit-Organisations. The Example of an Operating Foundation},
  booktitle = {Innovation Management},
  edition = {Festschrift zum 65. Geburtstag von Klaus Brockhoff},
  pages = {423--438},
  editor = {Albers Sönke},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Eigenverantwortung,
  author = {Heribert Meffert},
  title = {Eigenverantwortung in der sozialen Marktwirtschaft},
  booktitle = {Management mit Vision und Verantwortung --- eine Herausforderung an Wissenschaft und Praxis},
  edition = {Festschrift für Hans Raffée},
  pages = {109--119},
  editor = {Wiedmann Klaus-Peter},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {5.},
  pages = {145--165},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Erfolgreiche,
  author = {Heribert Meffert},
  title = {Erfolgreiche Führung in stagnierenden und schrumpfenden Märkten},
  booktitle = {Dokumentation des 17. Bremer Universitäts-Gespräch},
  pages = {10--45},
  editor = { Wolfgang-Ritter-Stiftung},
  year = {2004},
  publisher = {},
  address = {Bremen und Oldenburg},
  note = {Publication status: Published}
}

@incollection{MeffertK2004Markenfuehrung,
  author = {Heribert Meffert and Martin Koers},
  title = {Markenführung versus Controlling? --- Ansatzpunkte zur Verbindung „weicher“ und „harter“ Erfolgsfaktoren mithilfe der Balance Scorecard},
  booktitle = {Trendberichte zum Controlling},
  pages = {53--79},
  editor = {Frank Bensberg and Jan {vom Brocke} and Martin B. Schultz},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2004Markenkannibalisierung,
  author = {Heribert Meffert and Martin Koers},
  title = {Markenkannibalisierung --- Erfassung und Analyse von Wanderungsbilanzen},
  booktitle = {Handbuch Markenartikel},
  pages = {831--852},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertL2004Luxusmarkenstrategie,
  author = {Heribert Meffert and Ingo Lasslop},
  title = {Luxusmarkenstrategie},
  booktitle = {Handbuch Markenartikel},
  edition = {2.},
  pages = {927--948},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertMLK2004TrendsInDer,
  author = {Heribert Meffert and Bernhard Mattes and Rainer Landwehr and Martin Koers},
  title = {Trends in der Automobilindustrie: Paradigmenwechsel in der Zusammenarbeit zwischen Zulieferer, Hersteller und Händler},
  booktitle = {Automotive Management. Strategie und Marketing in der Automobilindustrie},
  pages = {13--38},
  editor = {Bernhard Ebel and Markus B. Hofer and Jumana Al-Sibai},
  year = {2004},
  publisher = {},
  address = {Berlin und Heidelberg},
  note = {Publication status: Published}
}

@incollection{MeffertSK2004Direktmarketing,
  author = {Heribert Meffert and Helmut Schneider and Markus Krummenerl},
  title = {Direktmarketing im Industriegüterbereich --- Ausgestaltungsformen und empirische
Befunde},
  booktitle = {Handbuch Industriegütermarketing --- Strategien, Instrumente, Anwendungen},
  pages = {723--748},
  editor = {Klaus Backhaus and Markus Voeth},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2003eCRMStrategien,
  author = {Manfred Krafft},
  title = {(e)-CRM-Strategien und ihre Erfolgswirkungen. Ergebnisse aus zwei branchen- und länderübergreifenden Studien},
  booktitle = {Beziehungsmarketing und CRM erfolgreich realisieren},
  pages = {23--41},
  editor = {Hermann Diller},
  year = {2003},
  publisher = {Wiss. Ges. für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{KrafftG2003CustomerRelationship,
  author = {Manfred Krafft and Oliver Götz},
  title = {Customer Relationship Management öffentlicher und privater TV-Sender},
  booktitle = {Handbuch Medien- und Multimediamanagement},
  pages = {337--363},
  editor = {Bernd W. Wirtz},
  year = {2003},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2003Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {125--145},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2003},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2003Markenstrategie,
  author = {Heribert Meffert},
  title = {Markenstrategie und Markenmanagement},
  booktitle = {Handbuch Strategisches Management},
  pages = {763--782},
  editor = {Harald Hungenberg},
  year = {2003},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2003CorporateSocial,
  author = {Heribert Meffert},
  title = {Corporate Social Responsibility --- Gesellschaftliches Engagement von Unternehmen
für bessere Bildungschancen},
  booktitle = {Bildung --- mehr Chancen durch Bürgerengagement},
  pages = {16--17},
  editor = {"für mich Initiative and uns für and alle" für},
  year = {2003},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertBBE2003Wirtschaftspruefer,
  author = {Heribert Meffert and Klaus Backhaus and Michael Bongartz and Maurice Eschweiler},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  editor = {Jörg Baetge},
  year = {2003},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{KrafftHS2002StatistischOekonometrische,
  author = {Manfred Krafft and Kerstin Haase and André Siegel},
  title = {Statistisch-ökonometrische BWL-Forschung: Entwicklung, Status Quo und Perspektiven},
  booktitle = {Empirie und Betriebswirtschaft},
  pages = {81--102},
  editor = {Manfred Schwaiger and Dietmar Harhoff},
  year = {2002},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftL2002ESelling,
  author = {Manfred Krafft and Thorsten Litfin},
  title = {E-Selling --- Evolution statt Revolution im Vertrieb},
  booktitle = {Roadm@p to E-Business},
  pages = {286--301},
  editor = {Marcus Schögel and Torsten Tomczak and Christian Belz},
  year = {2002},
  publisher = {Thexis Verlag},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{Meffer2002Strategische,
  author = {Heribert Meffer},
  title = {Strategische Optionen der Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {135--165},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2002DirectMarketing,
  author = {Heribert Meffert},
  title = {Direct Marketing und marktorientierte Unternehmensführung},
  booktitle = {Handbuch Direct Marketing},
  edition = {8.},
  pages = {33--56},
  editor = {Heinz Dallmer},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2002Markenfuehrung,
  author = {Heribert Meffert},
  title = {Markenführung als Schlüsselthema der marktorientierten Unternehmensführung im 21. Jahrhundert --- zusammenfassende Thesen},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {669--671},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2002Controlling,
  author = {Heribert Meffert},
  title = {Controlling von Markenportfolios},
  booktitle = {Markendialog},
  pages = {113--122},
  editor = {G.E.M. Gesellschaft zur Erforschung des Markenwesens e.V.},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2002Stadtmarketing,
  author = {Heribert Meffert},
  title = {Stadtmarketing --- Mehr als Werbung?},
  booktitle = {Stadtmarketing und Stadtplanung, Gegensatz oder Symbiose},
  pages = {35--41},
  editor = {Landesbüro Stadtperspektiven NRW},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2002Betriebswirtschaftslehre,
  author = {Heribert Meffert},
  title = {Betriebswirtschaftslehre in den siebziger und achtziger Jahren},
  booktitle = {Entwicklungslinien der Betriebswirtschaftslehre. 100 Jahre Fachdisziplin --- zugleich eine Verlagsgeschichte},
  pages = {136--164},
  editor = {Eduard Gaugler and Richard Köhler},
  year = {2002},
  publisher = {Schäffer Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertB2002CorporateBranding,
  author = {Heribert Meffert and Andreas Bierwirth},
  title = {Corporate Branding --- Führung der Unternehmensmarke im Spannungsfeld unterschiedlicher Zielgruppen},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {181--200},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBB2002Gestaltung,
  author = {Heribert Meffert and Andreas Bierwirth and Christoph Burmann},
  title = {Gestaltung der Markenarchitektur als markenstrategische Basisentscheidung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {167--179},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002WandelInDer,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Wandel in der Markenführung --- vom instrumentellen zum identitätsorientierten Markenverständnis},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {17--33},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Theoretisches,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Theoretisches Grundkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {35--72},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Identitaetsorientierte,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Identitätsorientierte Markenführung --- Konsequenzen für die Handelsmarke},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {291--300},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Controlling,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Controlling von Markeninvestitionen --- Abnutzbarkeit und Nutzungsdauer von Marken},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {459--474},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Strategische,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Strategische Flexibilität und Strategieveränderungen als Determinanten des Unternehmenswertes},
  booktitle = {Perspektiven der Strategischen Unternehmensführung. Theorien, Konzepte, Anwendungen},
  pages = {131--167},
  editor = {Max Josef Ringlstetter and Herbert A. Henzler and Michael Mirow},
  year = {2002},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Entwicklungslinien,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag,},
  booktitle = {Gablers Banklexikon},
  edition = {13},
  pages = {1086--1090},
  editor = {Jürgen Krumnow and Ludwig Gramlich and Thomas A. Lange and Thomas M. Dewner},
  year = {2002},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBK2002Managementkonzept,
  author = {Heribert Meffert and Christoph Burmann and Martin Koers},
  title = {Managementkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {73--97},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertG2002AktuelleMarkt,
  author = {Heribert Meffert and Mathias Giloth},
  title = {Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {99--132},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertK2002Identitaetsorientiertes,
  author = {Heribert Meffert and Martin Koers},
  title = {Identitätsorientiertes Markencontrolling --- Grundlagen und konzeptionelle Ausgestaltung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {403--428},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertLK2002Herausforderungen,
  author = {Heribert Meffert and Rainer Landwehr and Martin Koers},
  title = {Herausforderungen an die Markenführung bei produktpolitischen Kooperationsstrategien},
  booktitle = {Meffert Heribert, Burmann Christoph, Koers Martin},
  pages = {645--670},
  editor = {--- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien Markenmanagement},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertL2002Erfolgreiche,
  author = {Heribert Meffert and Ingo Lasslop},
  title = {Erfolgreiche Markenführung bei homogenen Verbrauchsgütern --- Das Beispiel JET},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {589--609},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertP2002Mehrmarkenstrategien,
  author = {Heribert Meffert and Jesko Perrey},
  title = {Mehrmarkenstrategien --- Identitätsorientierte Führung von Markenportfolios},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {201--232},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertSE2002Markenfuehrung,
  author = {Heribert Meffert and Helmut Schneider and Christian Ebert},
  title = {Markenführung im Rahmen des Going International --- Das Beispiel Deutsche Post EURO EXPRESS},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {611--641},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertSE2002EinTraditionsunternehmen,
  author = {Heribert Meffert and Helmut Schneider and Christian Ebert},
  title = {Ein Traditionsunternehmen vor neuen Herausforderungen? Die Internationalisierung des Paket- und Distributionsbereichs der Deutschen Post und der Aufbau von Euro Express},
  booktitle = {Exzellenz im Dienstleistungsmarketing. Fallstudien zur Kundenorientierung},
  pages = {279--322},
  editor = {Heribert Meffert and Manfred Bruhn},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2001PharmaMarketing,
  author = {Manfred Krafft},
  title = {Pharma-Marketing},
  booktitle = {Branchenspezifische Besonderheiten des Marketing},
  pages = {637--659},
  editor = {Dieter K. Tscheulin and Bernd Helmig},
  year = {2001},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2001Marketing,
  author = {Manfred Krafft},
  title = {Marketing},
  booktitle = {Die Prinzipal-Agenten --- Theorie in der Betriebswirtschaftslehre},
  pages = {217--240},
  editor = {Peter-J. Jost},
  year = {2001},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftA2001OptimaleSegmentierung,
  author = {Manfred Krafft and Sönke Albers},
  title = {Optimale Segmentierung von Kunden: Verfahren, Bewertung, Umsetzung},
  booktitle = {Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce},
  pages = {1--25},
  editor = {Sönke Albers and Volker Hassmann and Felix Somm and Torsten Tomczak},
  year = {2001},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftB2001Kundenwert,
  author = {Manfred Krafft and Jörg Bromberger},
  title = {Kundenwert und Kundenbindung},
  booktitle = {Marketing mit Interaktiven Medien: Strategien zum Markterfolg},
  edition = {3.},
  pages = {160--174},
  editor = {Sönke Albers and Michel Clement and Kay Peters and Bernd Skiera},
  year = {2001},
  publisher = {F.A.Z.-Institut},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Meffert2001Zukuenftige,
  author = {Heribert Meffert},
  title = {Zukünftige Forschungsfelder im Dienstleistungsmarketing},
  booktitle = {Handbuch Dienstleistungsmanagement},
  edition = {2.},
  pages = {941--959},
  editor = {Manfred Bruhn and Heribert Meffert},
  year = {2001},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2001Integratives,
  author = {Heribert Meffert and Martin Koers},
  title = {Integratives Markencontrolling auf Basis des Balanced Scorecard-Ansatzes},
  booktitle = {Handbuch Marketingcontrolling --- Marketing als Motor von Wachstum und Erfolg},
  pages = {292--320},
  editor = {Sven Reinecke and Torsten Tomczak and Gerold Geis},
  year = {2001},
  publisher = {},
  address = {Thexis},
  note = {Publication status: Published}
}

@incollection{MeffertTW2001AktuelleTrends,
  author = {Heribert Meffert and Wolfgang Twardawa and Raimund Wildner},
  title = {Aktuelle Trends im Verbraucherverhalten --- Chancen und Risiken für den Markenartikel},
  booktitle = {Erfolgsfaktor Marke --- Neue Strategien des Markenmanagements},
  pages = {1--22},
  editor = {Richard Köhler and Wolfgang Majer and Heinz Wiezorek},
  year = {2001},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Krafft2000Verkaufswettbewerbe,
  author = {Manfred Krafft},
  title = {Verkaufswettbewerbe: Wie sie sinnvoll gestaltet und erfolgreich eingesetzt werden},
  booktitle = {Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce},
  pages = {1--18},
  editor = {Sönke Albers and Volker Hassmann and Felix Somm and Torsten Tomczak},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2000Logistische,
  author = {Manfred Krafft},
  title = {Logistische Regression},
  booktitle = {Marktforschung --- Methoden, Anwendungen, Praxisbeispiele},
  edition = {2.},
  pages = {237--264},
  editor = {Andreas Herrmann and Christian Homburg},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2000EthischeAspekte,
  author = {Heribert Meffert},
  title = {Ethische Aspekte des Umweltmanagements},
  booktitle = {Unternehmung, Gesellschaft und Ethik},
  pages = {37--59},
  editor = {Harald Hungenberg and Bernhard Schwetzler},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2000Internationalisierungskonzepte,
  author = {Heribert Meffert},
  title = {Internationalisierungskonzepte im Dienstleistungsbereich --- Bestandsaufnahme und Perspektiven},
  booktitle = {Dienstleistungskompetenz und innovative Geschäftsmodelle},
  pages = {504--519},
  editor = {Christian Belz and Thomas Bieger},
  year = {2000},
  publisher = {},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{Meffert2000NeueHerausforderungen,
  author = {Heribert Meffert},
  title = {Neue Herausforderungen für das Marketing durch interaktive elektronische Medien --- auf dem Weg zur Internet-Ökonomie},
  booktitle = {Internet & Co. im Handel},
  pages = {125--142},
  editor = {Dieter Alert and Jörg Becker and Peter Kenning and Reinhard Schütte},
  year = {2000},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert2000Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {3.},
  pages = {115--135},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2000Entwicklungslinien,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag},
  booktitle = {Gablers Banklexikon},
  edition = {12.},
  pages = {987--990},
  editor = {Jürgen Krumnow and Ludwig Gramlich},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2000Strategische,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Strategische Flexibilität und Strategiewechsel in turbulenten Märkten},
  booktitle = {Aktuelle Tendenzen im Innovationsmanagement},
  edition = {Festschrift zum 65. Geburtstag von Prof. Dr. Werner Popp},
  pages = {173--216},
  editor = {Gerold E. Häfliger and Jörg Meier},
  year = {2000},
  publisher = {},
  address = {Bern},
  note = {Publication status: Published}
}

@incollection{MeffertB2000Markenbildung,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Markenbildung und Markenstrategien},
  booktitle = {Handbuch Produktmanagement},
  pages = {168--187},
  editor = {Sönke Albers and Andreas Herrmann},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertN2000Strategische,
  author = {Heribert Meffert and Frithjof Netzer},
  title = {Strategische Allianzen im internationalen Luftverkehr},
  booktitle = {Fallstudien zum Internationalen Management},
  pages = {245--260},
  editor = {Joachim Zentes and Bernhard Swoboda},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertSS2000MarketingIm,
  author = {Heribert Meffert and Michael Schleusener and Helmut Schneider},
  title = {Marketing im Turn-around-Management},
  booktitle = {Verkehrsdienstleistungsmarketing},
  pages = {229--252},
  editor = {Heribert Meffert},
  year = {2000},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertS2000EinflussDer,
  author = {Heribert Meffert and Thomas Schwetje},
  title = {Einfluß der Mitarbeiterzufriedenheit auf die Kundenzufriedenheit im Handel --- Eine theoretische und empirische Analyse am Bsp. des Warenhauses},
  booktitle = {Handelsforschung 1999/2000},
  pages = {109--140},
  editor = {Volker Trommsdorff},
  year = {2000},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GarczorzK1999WieHalteIch,
  author = {Ingo Garczorz and Manfred Krafft},
  title = {Wie halte ich den Kunden? --- Kundenbindung},
  booktitle = {eCommerce --- Einstieg, Strategie und Umsetzung im Unternehmen},
  pages = {135--147},
  editor = {Sönke Albers and Michel Clement and Kay Peters and Bernd Skiera},
  year = {1999},
  publisher = {F.A.Z.-Institut},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Krafft1999Produktionssteigerungspotentiale,
  author = {Manfred Krafft},
  title = {Produktionssteigerungspotentiale im Vertrieb},
  booktitle = {Organisation --- Marketing/Vertrieb/Einkauf},
  pages = {1--31},
  editor = {Rolf Bühner},
  year = {1999},
  publisher = {verlag moderne industrie},
  note = {Publication status: Published}
}

@incollection{Krafft1999Benchmarking,
  author = {Manfred Krafft},
  title = {Benchmarking},
  booktitle = {Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce},
  pages = {1--17},
  editor = {Sönke Albers and Volker Hassmann and Felix Somm and Torsten Tomczak},
  year = {1999},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1999ZieleUndStrategien,
  author = {Heribert Meffert},
  title = {Ziele und Strategien des betrieblichen Umweltmanagements im Wandel},
  booktitle = {Unternehmensführung, Ethik und Umwelt},
  edition = {Festschrift zum 65. Geburtstag von Prof. Kreikebaum},
  pages = {491--508},
  editor = {Gerd Rainer Wagner},
  year = {1999},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1999ZwischenKooperation,
  author = {Heribert Meffert},
  title = {Zwischen Kooperation und Konfrontation: Strategien und Verhaltensweisen im Absatzkanal},
  booktitle = {Distribution im Aufbruch},
  pages = {407--424},
  editor = {Otto Beisheim},
  year = {1999},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1999Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Spannungsfeld zwischen lokalen Bedürfnissen und globaler Effizienz},
  booktitle = {Entwicklungsperspektiven einer integrierten Managementlehre: Forschungsgespräche aus Anlass der 100-Jahr-Feier der Universität St. Gallen},
  pages = {149--165},
  editor = {Peter Gomez and Günter Müller-Stewens and Johannes Rüegg-Stürm},
  year = {1999},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1999Marketingwissenschaft,
  author = {Heribert Meffert},
  title = {Marketingwissenschaft im Wandel --- Anmerkungen zur Paradigmendiskussion},
  booktitle = {Handelshochschule Leipzig-Arbeitspapier Nr. 30},
  pages = {1--42},
  editor = {der Verleihung der Ehrendoktorwürde der Handelshochschule Leipzig (HHL) an Prof. Dr. Dr. h.c. Heribert Meffert anläßlich},
  year = {1999},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertK1999Betriebswirtschaftliche,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Betriebswirtschaftliche Hochschulausbildung an Universitäten und Business Schools --- Koexistenz oder Wettbewerb},
  booktitle = {Dienstleistungsorientierung in der universitären Ausbildung},
  edition = {Festschrift zum 60. Geburtstag von Prof. Dr. Ursula Hansen},
  pages = {81--99},
  editor = {Bernd Stauss and Ingo Balderjahn and Frank Wimmer},
  year = {1999},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{AlbersKB1998GlobalSales,
  author = {Sönke Albers and Manfred Krafft and Wilhelm Bielert},
  title = {Global Sales Force Management: Comparing German and U.S. Practices},
  booktitle = {Emerging Trends in Sales Thought and Practice},
  pages = {193--211},
  editor = {Gerald J. Bauer and  Mark S. Baunchalk and Thomas N. Ingram and Raymond W. LaForge},
  year = {1998},
  publisher = {Quorum Books},
  address = {Westport/London},
  note = {Publication status: Published}
}

@incollection{Krafft1998Anwendungen,
  author = {Manfred Krafft},
  title = {Anwendungen der Logistischen Regression},
  booktitle = {Computer Based Marketing --- Das Handbuch zur Marketinginformatik},
  pages = {535--542},
  editor = {Hajo Hippner and Matthias Meyer and Klaus D. Wilde},
  year = {1998},
  publisher = {Vieweg/Gabler},
  address = {Braunschweig/Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft1998Navigieren,
  author = {Manfred Krafft},
  title = {Navigieren im Change},
  booktitle = {Vom Vetriebsingenieur zum Market-Ing.},
  pages = {159--163},
  editor = {Sieghard H. Marzian and Wolfhart Smidt},
  year = {1998},
  publisher = {Springer},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{KrafftM1998DieVDIStudie,
  author = {Manfred Krafft and Sieghard Marzian},
  title = {Die VDI-Studie »Kundenzufriedenheit und Kundenwert«},
  booktitle = {Vertriebspraxis 1998},
  pages = {121--133},
  editor = {Entwicklung Konstruktion Vertrieb VDI-Gesellschaft},
  year = {1998},
  publisher = {Springer},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{Meffert1998Dienstleistungsphilosophie,
  author = {Heribert Meffert},
  title = {Dienstleistungsphilosophie und -kultur},
  booktitle = {Handbuch Dienstleistungsmarketing},
  pages = {121--138},
  editor = {Anton Meyer},
  year = {1998},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1998Kundenorientierung,
  author = {Heribert Meffert},
  title = {Kundenorientierung und Kundenzufriedenheit im Investitionsgütermarketing --- Zwei Seiten einer Medaille?},
  booktitle = {Entwicklungen des Investitionsgütermarketing},
  pages = {69--115},
  editor = {Joachim Büschken and Margit Meyer and Rolf Weiber},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1998Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {115--133},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1998OEkoMarketing,
  author = {Heribert Meffert},
  title = {Öko-Marketing --- Erfolgsvoraussetzungen und Entwicklungsperspektiven},
  booktitle = {Das umweltbewußte Unternehmen --- Die Zukunft beginnt heute},
  edition = {6.},
  pages = {785--804},
  editor = {Georg Winter},
  year = {1998},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1998Auswirkungen,
  author = {Heribert Meffert},
  title = {Auswirkungen der Multimedia-Kommunikation auf das Marketing},
  booktitle = {Universität und Praxis},
  pages = {469--495},
  editor = {Sascha Spoun and Ernst Müller-Möhl and Roger Jann},
  year = {1998},
  publisher = {},
  address = {Zürich},
  note = {Publication status: Published}
}

@incollection{MeffertB1998Abnutzbarkeit,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Abnutzbarkeit und Nutzungsdauer von Marken --- Ein Beitrag zur steuerlichen Abnutzbarkeit Behandlung von Warenzeichen},
  booktitle = {Unternehmensrechnung und –besteuerung},
  edition = {Festschrift für Prof. Dr. D. Börner zum 65. Geburtstag},
  pages = {75--126},
  editor = {Heribert Meffert and Norbert Krawitz},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1998ValueAddedServices,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Value-Added-Services im Privatkundengeschäft der Banken},
  booktitle = {Handbuch Privatkundengeschäft},
  pages = {387--396},
  editor = {Oskar Betsch and Eckart {van Hooven} and Georg Krupp},
  year = {1998},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{Krafft1997RSHDerBestaendige,
  author = {Manfred Krafft},
  title = {R.SH --- der beständige Pionier des Hörfunks},
  booktitle = {Marketing-Kompetenz steigern, Case Collection II der DMV},
  pages = {21--48},
  editor = {Marketing-Vereinigung Deutsche},
  year = {1997},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1997DerIntegrationsgedanke,
  author = {Heribert Meffert},
  title = {Der Integrationsgedanke in der Betriebswirtschaftslehre --- Leitbild für die Handelshochschule Leipzig (HHL)},
  booktitle = {Managementperspektiven und Managementausbildung},
  pages = {4--21},
  editor = {Heribert Meffert and Odd Gisholt},
  year = {1997},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{Meffert1997Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung und Direct Marketing},
  booktitle = {Handbuch Direktmarketing},
  edition = {7.},
  pages = {33--52},
  editor = {Heinz Dallmer},
  year = {1997},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1997DieVirtuelle,
  author = {Heribert Meffert},
  title = {Die virtuelle Unternehmung: Perspektiven aus der Sicht des Marketing},
  booktitle = {Wettbewerb --- Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung},
  edition = {Festschrift zum 65. Geburtstag von Prof. Werner Hans Engelhardt},
  pages = {115--141},
  editor = {Klaus Backhaus and Wulff Plinke and Hans Raffée},
  year = {1997},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1997StandUndPerspektiven,
  author = {Heribert Meffert},
  title = {Stand und Perspektiven des Umweltmanagement in der betriebswirtschaftlichen
Forschung und Lehre},
  booktitle = {Umweltmanagement --- Aspekte einer umweltbezogenen Unternehmensführung},
  pages = {3--28},
  editor = {Jürgen Weber},
  year = {1997},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1997Identitaetsorientierte,
  author = {Heribert Meffert},
  title = {Identitätsorientierte Markenführung --- Konsequenzen für die Handelsmarken},
  booktitle = {Handelsmarken im Wettbewerb},
  edition = {2.},
  pages = {49--69},
  editor = {Manfred Bruhn},
  year = {1997},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1997Handwerk,
  author = {Heribert Meffert},
  title = {Handwerk --- ein Thema für die wirtschaftswissenschaftliche Forschung?},
  booktitle = {Handwerk & Wissenschaft},
  pages = {17--35},
  editor = {Münster Handwerkskammer and Westfälische Wilhelms-Universität Münster},
  year = {1997},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1997NeuereEntwicklungen,
  author = {Heribert Meffert},
  title = {Neuere Entwicklungen in Kommunikation und Vertrieb},
  booktitle = {Märkte im Dialog},
  pages = {32--55},
  editor = {Heribert Meffert and Tyll Necker and Helmut Sihler},
  year = {1997},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{Meffert1997Entwicklungsperspektiven,
  author = {Heribert Meffert},
  title = {Entwicklungsperspektiven des internationalen Marketing},
  booktitle = {Der österreichische Außenhandel 1997},
  pages = {293--300},
  editor = {Bundesministerium für wirtschaftliche Angelegenheiten},
  year = {1997},
  publisher = {},
  address = {Wien},
  note = {Publication status: Published}
}

@incollection{Meffert1997ZumWissenschaftlichen,
  author = {Heribert Meffert},
  title = {Zum wissenschaftlichen Werk (von Werner Kroeber-Riel)},
  booktitle = {Reden der Akademischen Trauerfeiern für Werner Pommerehne, Werner Kroeber-Riel, Bruno Tietz. Zum Leben und zum Werk der Verstorbenen},
  pages = {53--73},
  editor = {Michael Martinek and Joachim Zentes},
  year = {1997},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertK1997OEkologieorientiertes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Ökologieorientiertes Konsumentenverhalten als markt- und wettbewerbsstrategische Herausforderung für das Umweltmanagement},
  booktitle = {Handbuch zum integrierten Umweltmanagement},
  pages = {217--239},
  editor = {Ulrich Steger},
  year = {1997},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertP1997Timingstrategien,
  author = {Heribert Meffert and Clemens Pues},
  title = {Timingstrategien des internationalen Markteintritts},
  booktitle = {Handbuch Internationales Management},
  pages = {253--266},
  editor = {Klaus Macharzina and Michael-Jörg Oesterle},
  year = {1997},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftA1996VerbundVon,
  author = {Manfred Krafft and Sönke Albers},
  title = {Verbund von Produkt- und Betriebsformenwahl beim Einkaufen in der City, in Subzentren und auf der ”grünen Wiese”},
  booktitle = {Handelsforschung 1996/97 --- Positionierung des Handels, Jahrbuch der Forschungsstelle für den Handel Berlin (FfH) e.V.},
  pages = {125--143},
  editor = {Volker Trommsdorff},
  year = {1996},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1996Entwicklung,
  author = {Heribert Meffert},
  title = {Entwicklung des Marketing, Marktorientierte Führung im Umbruch},
  booktitle = {Jahrbuch Marketing Kommunikation 1996},
  pages = {38--40},
  editor = {Richard Köhler},
  year = {1996},
  publisher = {},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{MeffertBW1996Profilierung,
  author = {Heribert Meffert and Christoph Burmann and Stephan Wöllenstein},
  title = {Profilierung und Erfolgswirkungen von Betriebstypen im Automobilhandel},
  booktitle = {Handelsforschung 1996/1997},
  pages = {187--207},
  editor = {Volker Trommsdorff},
  year = {1996},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1996OEkologieorientierte,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Ökologieorientierte Produktgestaltung},
  booktitle = {Handwörterbuch der Produktionswirtschaft},
  edition = {2.},
  pages = {1325--1338},
  editor = {Werner Kern and  u.a.},
  year = {1996},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertP1996Markterschliessungsstrategien,
  author = {Heribert Meffert and Clemens Pues},
  title = {Markterschließungsstrategien in Osteuropa. Stand und Perspektiven},
  booktitle = {Osteuropa im Umbruch. Perspektiven für die Neuen Bundesländer},
  pages = {48--84},
  editor = {Martin Benkenstein and Hans-Jörg Richter and Jürgen Rüland and Jürgen Schröder},
  year = {1996},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1995QualitaetAls,
  author = {Heribert Meffert},
  title = {Qualität als Wettbewerbsfaktor},
  booktitle = {Total Quality Management, Schriften zur Unternehmensführung},
  edition = {54. Band},
  pages = {19--35},
  editor = {Dieter B. Preßmar},
  year = {1995},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1995Dienstleistungsmarketing,
  author = {Heribert Meffert},
  title = {Dienstleistungsmarketing},
  booktitle = {Handwörterbuch des Marketing},
  edition = {2.},
  pages = {454--470},
  editor = {Richard Köhler and Bruno Tietz and Joachim Zentes},
  year = {1995},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1995Marketing,
  author = {Heribert Meffert},
  title = {Marketing},
  booktitle = {Handwörterbuch des Marketing},
  edition = {2.},
  pages = {1472--1490},
  editor = {Richard Köhler and Bruno Tietz and Joachim Zentes},
  year = {1995},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1995Marktorientiertes,
  author = {Heribert Meffert},
  title = {Marktorientiertes Innovationsmanagement --- Erfolgsvoraussetzungen von Produkt- --- und Dienstleistungsinnovationen},
  booktitle = {Innovationen und wirtschaftlicher Fortschritt: betriebs- und volkswirtschaftliche Perspektiven},
  pages = {27--51},
  editor = {Karl Heinrich Oppenländer and Werner Popp},
  year = {1995},
  publisher = {},
  address = {Bern},
  note = {Publication status: Published}
}

@incollection{MeffertB1995Qualitaetsmanagement,
  author = {Heribert Meffert and Ralf Birkelbach},
  title = {Qualitätsmanagement in Dienstleistungszentren --- Konzeptionelle Grundlagen und typenspezifische Ausgestaltung},
  booktitle = {Dienstleistungsqualität},
  edition = {2},
  pages = {207--237},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {1995},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1995GreenMarketing,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Green Marketing},
  booktitle = {Companion Encyclopedia of Marketing},
  pages = {979--1002},
  editor = {Michael J. Baker},
  year = {1995},
  publisher = {},
  address = {London},
  note = {Publication status: Published}
}

@incollection{MeffertK1995Environmental,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Environmental Marketing},
  booktitle = {International Lecture Series to accompany, Principles of Marketing},
  edition = {4},
  pages = {1--20},
  editor = {Thomas C. Kinnear and Kenneth L. Bernhardt and Kathleen A. Krentler},
  year = {1995},
  publisher = {},
  address = {New York},
  note = {Publication status: Published}
}

@incollection{MeffertK1995TheGreenConsumer,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {The Green Consumer in Europe},
  booktitle = {International Lecture Series to accompany, Principles of Marketing},
  edition = {4.},
  pages = {35--46},
  editor = {Thomas C. Kinnear and Kenneth L. Bernhardt and Kathleen A. Krentler},
  year = {1995},
  publisher = {},
  address = {New York},
  note = {Publication status: Published}
}

@incollection{MeffertK1995EinsatzDer,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Einsatz der ökologischen Zertifizierung im Marketing},
  booktitle = {Das EG-Umweltaudit --- Der Weg zum ökologischen Zertifikat},
  pages = {95--122},
  editor = {Paul Klemmer and Thomas Meuser},
  year = {1995},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1995Marktorientiertes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marktorientiertes Umweltmanagement --- eine wettbewerbsstrategische Perspektive},
  booktitle = {Ökonomie contra Ökologie --- Wirtschaftsethische Beiträge zur Umweltfrage},
  pages = {131--166},
  editor = {Sigurd Martin Daecke},
  year = {1995},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertK1995Marktorientiertes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marktorientiertes Umweltmanagement},
  booktitle = {Handbuch zur Umweltökonomie},
  pages = {116--123},
  editor = {Martin Junkernheinrich and Paul Klemmer and Gerd R. Wagner},
  year = {1995},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{MeffertK1995NeueAnforderungen,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Neue Anforderungen an Marketingspezialisten und das Umweltmanagement},
  booktitle = {Mensch, Technik, Umwelt 1994 --- Internationale Sommeruniversität Münster/ Osnabrück},
  pages = {160--187},
  editor = {Präsident der Universität Osnabrück and Rektor der Westfälischen Wilhelms-Universität Münster},
  year = {1995},
  publisher = {},
  address = {Osnabrück},
  note = {Publication status: Published}
}

@incollection{Meffert1994Entscheidungsorientierter,
  author = {Heribert Meffert},
  title = {Entscheidungsorientierter Ansatz der Markenpolitik},
  booktitle = {Handbuch Markenartikel},
  pages = {173--199},
  editor = {Manfred Bruhn},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1994Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Umbruch --- Entwicklungsperspektiven des Marketing in Wissenschaft und Praxis},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {3--39},
  editor = {Heribert Meffert and Manfred Bruhn and Friedrich Wehrle},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1994Beziehungsmarketing,
  author = {Heribert Meffert},
  title = {Beziehungsmarketing --- neue Wege zur Kundenbindung},
  booktitle = {Geschäftsbericht 1994},
  pages = {6--10},
  editor = {der Unternehmensgruppe Melitta Unternehmensleitung},
  year = {1994},
  publisher = {},
  address = {Minden},
  note = {Publication status: Published}
}

@incollection{Meffert1994Finanzmarketing,
  author = {Heribert Meffert},
  title = {Finanzmarketing},
  booktitle = {Handwörterbuch des Finanz- und Bankwesens},
  edition = {2.},
  pages = {735--747},
  editor = {Wolfgang Gerke and Manfred Steiner},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertB1994DerEinsatz,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Der Einsatz von Marktreaktionsmodellen zur Bestimmung der optimalen Personalund Flächenallokation im Einzelhandel},
  booktitle = {Handelsforschung 1994/95, Kooperation im Handel und mit dem Handel, Jahrbuch der Forschungsstelle für den Handel (FfH) e. V.},
  pages = {185--201},
  editor = {Volker Trommsdorff},
  year = {1994},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1994Grundlagen,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Grundlagen des Umweltschutzes aus wettbewerbsstrategischer Perspektive},
  booktitle = {Marktorientiertes Umweltmanagement, Schriften zur Unternehmensführung},
  pages = {21--57},
  editor = {Karl-Werner Hansmann},
  year = {1994},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1994Marketingausbildung,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marketingausbildung im Umbruch? --- Bestandsaufnahme und Perspektiven aus Sicht der Hochschullehrer},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {565--586},
  editor = {Heribert Meffert and Manfred Bruhn and Friedrich Wehrle},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertS1994Erfolgsfaktoren,
  author = {Heribert Meffert and Uwe Schürmann},
  title = {Erfolgsfaktoren der Markenkommunikation im Produktlebenszyklus},
  booktitle = {Handbuch Markenartikel},
  pages = {985--1008},
  editor = {Manfred Bruhn},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1993MessenUndAusstellungen,
  author = {Heribert Meffert},
  title = {Messen und Ausstellungen als Marketinginstrument},
  booktitle = {Politmarketing auf Messen},
  pages = {74--96},
  editor = {Klaus E. Goehrmann},
  year = {1993},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{MeffertB1993Preispolitik,
  author = {Heribert Meffert and Martin Benkenstein},
  title = {Preispolitik},
  booktitle = {Handwörterbuch des Rechnungswesens},
  edition = {3.},
  pages = {1583--1591},
  editor = {Klaus Chmielewicz and Marcell Schweitzer},
  year = {1993},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertB1993Standardization,
  author = {Heribert Meffert and Joachim Bolz},
  title = {Standardization of Marketing in Europe},
  booktitle = {European Marketing, Readings and Cases},
  pages = {45--62},
  editor = {Chris Halliburton and Reinhard Hunerberg},
  year = {1993},
  publisher = {},
  address = {Wokingham},
  note = {Publication status: Published}
}

@incollection{MeffertK1993Environmental,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Environmental Protection and Corporate Strategy of German Companies},
  booktitle = {Enhancing Knowledge Development in Marketing, 1993 AMA Educator's Proceedings},
  pages = {143--152},
  editor = {David W. Cravens and Peter R. Dickson},
  year = {1993},
  publisher = {},
  address = {Chicago},
  note = {Publication status: Published}
}

@incollection{Meffert1992Organisation,
  author = {Heribert Meffert},
  title = {Organisation des Kundenmanagements},
  booktitle = {Handwörterbuch der Organisation},
  edition = {3.},
  pages = {1215--1228},
  editor = {Erich Frese},
  year = {1992},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1992Konsumguetermarketing,
  author = {Heribert Meffert},
  title = {Konsumgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {2241--2255},
  editor = {Waldemar Wittmann and Werner Kern and Richard Köhler and Hans-Ulrich Küpper and Klaus {von Wysocki}},
  year = {1992},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1992Staedtemarketing,
  author = {Heribert Meffert},
  title = {Städtemarketing --- Pflicht oder Kür?},
  booktitle = {Medien und Politik},
  pages = {73--91},
  editor = {Gerhard W. Wittkämper},
  year = {1992},
  publisher = {},
  address = {Darmstadt},
  note = {Publication status: Published}
}

@incollection{Meffert1992Strategien,
  author = {Heribert Meffert},
  title = {Strategien zur Profilierung von Marken},
  booktitle = {Marke und Markenartikel als Instrumente des Wettbewerbs},
  pages = {129--156},
  editor = {Erwin Dichtl and Walter Eggers},
  year = {1992},
  publisher = {Deutscher Taschenbuch Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992MarketingGrundlagen,
  author = {Heribert Meffert},
  title = {Marketing (Grundlagen)},
  booktitle = {Vahlens Großes Marketinglexikon},
  pages = {648--653},
  editor = {Hermann Diller},
  year = {1992},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992MarketingTheorie,
  author = {Heribert Meffert},
  title = {Marketing-Theorie},
  booktitle = {Vahlens Großes Marketinglexikon},
  pages = {698--702},
  editor = {Hermann Diller},
  year = {1992},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992MarketingGeschichte,
  author = {Heribert Meffert},
  title = {Marketing-Geschichte},
  booktitle = {Vahlens Großes Marketinglexikon},
  pages = {662--665},
  editor = {Hermann Diller},
  year = {1992},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992Marktorientiertes,
  author = {Heribert Meffert},
  title = {Marktorientiertes Umweltmanagement},
  booktitle = {Umweltpolitik vor neuen Herausforderungen},
  pages = {133--156},
  editor = {Ludwig-Erhard-Stiftung e.V.},
  year = {1992},
  publisher = {},
  address = {Bonn},
  note = {Publication status: Published}
}

@incollection{Meffert1991Marketingstrategien,
  author = {Heribert Meffert},
  title = {Marketingstrategien und Umweltschutz},
  booktitle = {Handbuch des Umweltschutzes, 52. Ergänzungslieferung 2/91},
  pages = {1--28},
  editor = {Jost Vogl and Anton Heigl and Kurt Schäfer},
  year = {1991},
  publisher = {},
  address = {Landsberg und Lech},
  note = {Publication status: Published}
}

@incollection{Meffert1991OEkoMarketing,
  author = {Heribert Meffert},
  title = {Öko-Marketing},
  booktitle = {Umwelt-Management im Spannungsfeld zwischen Ökologie und Ökonomie},
  pages = {299--312},
  editor = {Organisationsforum Wirtschaftskongress e.V. DFW},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1991MarketingStrategien,
  author = {Heribert Meffert},
  title = {Marketing-Strategien},
  booktitle = {Management heute --- Ein Lesebuch},
  pages = {123--135},
  editor = {Horst Steinmann and Jens Schmidt-Bürgel},
  year = {1991},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1991Erfolgreiches,
  author = {Heribert Meffert},
  title = {Erfolgreiches Marketing in den neunziger Jahren},
  booktitle = {Marketing im Umbruch --- Chancen und Gefahren für Unternehmer, Referate anläßlich der Dolder-Tagung vom 23. Mai 1991 im Grand Hotel Dolder Zürich},
  pages = {7--43},
  editor = { Dolder-Tagung},
  year = {1991},
  publisher = {},
  address = {Zürich},
  note = {Publication status: Published}
}

@incollection{Meffert1991Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Übergang zur Marktwirtschaft --- Herausforderungen des Marketing in der ehemaligen DDR},
  booktitle = {Deutsch-Deutsche Unternehmen, Ein unternehmenskulturelles Anpassungsproblem},
  pages = {133--165},
  editor = {Georg Aßmann and Klaus Backhaus and Jörg Hilker},
  year = {1991},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1991Strategisches,
  author = {Heribert Meffert},
  title = {Strategisches ökologisches Management},
  booktitle = {Ökologie-Management als strategischer Wettbewerbsfaktor, Schriften für Führungskräfte},
  pages = {7--32},
  editor = {Adolf Gerhard Coenenberg and Eberhard Weise and Klaus Eckrich},
  year = {1991},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertBS1991Umweltschutz,
  author = {Heribert Meffert and Martin Benkenstein and Frank Schubert},
  title = {Umweltschutz und Unternehmensverhalten},
  booktitle = {Umwelt und Ökonomie, Reader zur ökologieorientierten Betriebswirtschaftslehre},
  pages = {246--253},
  editor = {Eberhard Seidel and Heinz Strebel},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBSW1991MarketingUnd,
  author = {Heribert Meffert and Manfred Bruhn and Frank Schubert and Thomas Walther},
  title = {Marketing und Ökologie --- Chancen und Risiken umweltorientierter Absatzstrategien der Unternehmungen},
  booktitle = {Umwelt und Ökonomie, Reader zur ökologieorientierten Betriebswirtschaftslehre},
  pages = {435--454},
  editor = {Eberhard Seidel and Heinz Strebel},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertKO1991DerEinfluss,
  author = {Heribert Meffert and Manfred Kirchgeorg and Hanns Ostmeier},
  title = {Der Einfluß von Ökologie und Marketing auf die Strategie},
  booktitle = {Betriebliche Umweltökonomie, Reader zur ökologieorientierten Betriebswirtschaftslehre (1988-1991)},
  pages = {411--418},
  editor = {Eberhard Seidel and Heinz Strebel},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1990Markets,
  author = {Heribert Meffert},
  title = {Markets},
  booktitle = {Handbook of German Business Management},
  pages = {1455--1460},
  editor = {Erwin Grochla and Eduard Gaugier and E. Büschgen Hans and Klaus Chmielewicz and Adolf G. Coenenberg and Werner Kern and Richard Köhler and Heribert Meffert and Marcell Schweitzer and Norbert Szyperski and Waldemar Wittmann and Klaus {von Wysocki}},
  year = {1990},
  publisher = {},
  address = {Berlin und Heidelberg},
  note = {Publication status: Published}
}

@incollection{Meffert1990MarketingTheory,
  author = {Heribert Meffert},
  title = {Marketing Theory},
  booktitle = {Handbook of German Business Management},
  pages = {1427--1443},
  editor = {Erwin Grochla and Eduard Gaugier and E. Büschgen Hans and Klaus Chmielewicz and Adolf G. Coenenberg and Werner Kern and Richard Köhler and Heribert Meffert and Marcell Schweitzer and Norbert Szyperski and Waldemar Wittmann and Klaus {von Wysocki}},
  year = {1990},
  publisher = {},
  address = {Berlin und Heidelberg},
  note = {Publication status: Published}
}

@incollection{Meffert1990Euromarketing,
  author = {Heribert Meffert},
  title = {Euromarketing im Spannungsfeld zwischen nationalen Bedürfnissen und globalem
Wettbewerb},
  booktitle = {Handbuch Europa '92, Strategien für unternehmerische Erfolge im gemeinsamen Markt},
  pages = {37--49},
  editor = {Roland Berger},
  year = {1990},
  publisher = {},
  address = {Düsseldorf, Wien und New York},
  note = {Publication status: Published}
}

@incollection{Meffert1990Implementierungsprobleme,
  author = {Heribert Meffert},
  title = {Implementierungsprobleme globaler Strategien},
  booktitle = {Globales Management},
  pages = {93--115},
  editor = {Martin K. Welge},
  year = {1990},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1990Strategisches,
  author = {Heribert Meffert},
  title = {Strategisches Marketing und Umweltschutz --- Bericht aus einem Forschungsprojekt},
  booktitle = {Unternehmen und ökologische Umwelt},
  pages = {73--96},
  editor = {Gerd Rainer Wagner},
  year = {1990},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1990Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung und Direct Marketing},
  booktitle = {Handbuch Direct Marketing},
  edition = {6.},
  pages = {31--49},
  editor = {Heinz Dallmer},
  year = {1990},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1990Bankmarketing,
  author = {Heribert Meffert},
  title = {Bankmarketing},
  booktitle = {Bank- und Versicherungslexikon},
  pages = {90--95},
  editor = {Henner Schierenbeck},
  year = {1990},
  publisher = {Oldenbourg},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertHP1990Unternehmenskultur,
  author = {Heribert Meffert and Kay Hafner and Marcus Poggenpohl},
  title = {Unternehmenskultur und Unternehmensführung --- Ergebnisse einer empirischen Untersuchung},
  booktitle = {Herausforderung Unternehmenskultur},
  edition = {USWSchriften für Führungskräfte},
  pages = {47--63},
  editor = {Hermann Simon},
  year = {1990},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertK1990Umweltbewusstes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Umweltbewußtes Unternehmensverhalten --- Empirische Bestandsaufnahme},
  booktitle = {Ökologie im vertikalen Marketing},
  pages = {69--122},
  editor = {Gottlieb Duttweiler Institut für wirtschaftliche und soziale Studien},
  year = {1990},
  publisher = {},
  address = {Rüschlikon und Zürich},
  note = {Publication status: Published}
}

@incollection{Meffert1989Marktanalyse,
  author = {Heribert Meffert},
  title = {Marktanalyse},
  booktitle = {Handwörterbuch der Planung},
  pages = {1020--1030},
  editor = {Norbert Szyperski and Unterstützung von Winand Udo mit},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989Staedtemarketing,
  author = {Heribert Meffert},
  title = {Städtemarketing --- Pflicht oder Kür?},
  booktitle = {Symposium Stadtvisionen, 2./3. März 1989 (Dokumentation)},
  pages = {1--7},
  editor = {Stadtvisionen Arbeitsgemeinschaft},
  year = {1989},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1989WerbeUndMedienplanung,
  author = {Heribert Meffert},
  title = {Werbe- und Medienplanung},
  booktitle = {Handwörterbuch der Planung},
  pages = {2207--2213},
  editor = {Norbert Szyperski and Unterstützung von Winand Udo mit},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989DieWertkette,
  author = {Heribert Meffert},
  title = {Die Wertkette als Instrument einer integrierten Unternehmensplanung},
  booktitle = {Der Integrationsaspekt in der Betriebswirtschaftslehre},
  edition = {Festschrift zum 70. Geburtstag von Helmut Koch},
  pages = {256--277},
  editor = {Werner Delfmann},
  year = {1989},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1989MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und allgemeine Betriebswirtschaftslehre --- Eine Standortbestimmung im Lichte neuerer Herausforderungen der Unternehmensführung},
  booktitle = {Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung},
  edition = {Festschrift zum 70. Geburtstag von Edmund Heinen},
  pages = {339--357},
  editor = {Werner Kirsch and Arnold Picot},
  year = {1989},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1989GlobaleMarketingstrategien,
  author = {Heribert Meffert},
  title = {Globale Marketingstrategien},
  booktitle = {Handwörterbuch --- Export und Internationale Unternehmung},
  pages = {1411--1427},
  editor = {Klaus Macharzina and Martin K. Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989Strategische,
  author = {Heribert Meffert},
  title = {Strategische Gruppen im Handel. Eine empirische Analyse am Beispiel des textilen Einzelhandels},
  booktitle = {Handelsforschung 1989, Grundsatzfragen, Jahrbuch der Forschungsstelle für den Handel Berlin (FjH) e.V.},
  pages = {119--133},
  editor = {Volker Trommsdorff},
  year = {1989},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1989EuroMarketing,
  author = {Heribert Meffert},
  title = {Euro-Marketing im Spannungsfeld zwischen nationalen Bedürfnissen und globalem Wettbewerb},
  booktitle = {Europa 1992 --- Chancen und Risiken für das Marketing},
  pages = {13--18},
  editor = {Manfred Bruhn and Friedrich Wehrle},
  year = {1989},
  publisher = {Landwirtschaftsverlag},
  address = {Münster-Hiltrup},
  note = {Publication status: Published}
}

@incollection{Meffert1989Marketingstrategien,
  author = {Heribert Meffert},
  title = {Marketingstrategien in unterschiedlichen Marktsituationen},
  booktitle = {Handbuch des Marketing},
  pages = {277--306},
  editor = {Manfred Bruhn},
  year = {1989},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1989OEkoMarketing,
  author = {Heribert Meffert},
  title = {Öko-Marketing --- Werbestrategien},
  booktitle = {BJU-Umweltschutzberater, Handbuch für wirtschaftliches Umweltmanagement},
  pages = {1--25},
  editor = {Junger Unternehmer Bund},
  year = {1989},
  publisher = {},
  address = {Bonn},
  note = {Publication status: Published}
}

@incollection{Meffert1989Entwicklungslinien,
  author = {Heribert Meffert},
  title = {Entwicklungslinien des Marketing --- Akzente der marktorientierten Unternehmensführung in den 90er Jahren},
  booktitle = {Jahrbuch des Marketing 1989},
  pages = {12--21},
  editor = {Klaus Schöttle},
  year = {1989},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1989Klassische,
  author = {Heribert Meffert},
  title = {Klassische Funktionenlehre und marktorientierte Führung --- Integrationsperspektiven aus der Sicht des Marketing},
  booktitle = {Integration und Flexibilität. Eine Herausforderung für die allgemeine Betriebswirtschaftslehre},
  edition = {51. Wissenschaftlicher Jahrestag des Verbandes der Hochschullehrer für Betriebswirtschaftslehre e.V.},
  pages = {373--408},
  editor = {Dietrich Adam and Klaus Backhaus and Heribert Meffert and Helmut Wagner},
  year = {1989},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{MeffertB1989Europa1992,
  author = {Heribert Meffert and Joachim Bolz},
  title = {Europa 1992 und Unternehmensführung --- Ergebnisse einer empirischen Untersuchung},
  booktitle = {Europa 1992 --- Chancen und Risiken für das Marketing},
  pages = {33--53},
  editor = {Manfred Bruhn and Friedrich Wehrle},
  year = {1989},
  publisher = {Landwirtschaftsverlag},
  address = {Münster-Hiltrup},
  note = {Publication status: Published}
}

@incollection{MeffertK1989Umweltschutz,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Umweltschutz als Unternehmensziel},
  booktitle = {Marketing-Schnittstellen},
  edition = {Festschrift zum 60. Geburtstag von Hans Raffeé},
  pages = {179--199},
  editor = {Günter Specht and Günter Silberer and Werner Hans Engelhardt},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1988OEkologisches,
  author = {Heribert Meffert},
  title = {Ökologisches Marketing als Antwort der Unternehmen auf aktuelle Problemlagen
der Umwelt},
  booktitle = {Ökologisches Marketing},
  pages = {131--158},
  editor = {Arno Brandt and Ursula Hansen and Ingo Schoenheit and Klaus Werner},
  year = {1988},
  publisher = {},
  address = {Frankfurt und New York},
  note = {Publication status: Published}
}

@incollection{Meffert1988Markenstrategien,
  author = {Heribert Meffert},
  title = {Markenstrategien als Waffe im Wettbewerb},
  booktitle = {Handbuch Strategische Führung},
  pages = {581--610},
  editor = {Herbert A. Henzler},
  year = {1988},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertG1988TueGutesUnd,
  author = {Heribert Meffert and Claudia Gass},
  title = {Tue Gutes und rede darüber --- die richtige Devise für die Öffentlichkeitsarbeit?},
  booktitle = {Imageprofile '88},
  pages = {31--39},
  editor = {Magazin Manager},
  year = {1988},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Meffert1987Produktmanagement,
  author = {Heribert Meffert},
  title = {Produktmanagement und Führung},
  booktitle = {Handwörterbuch der Führung},
  pages = {1731--1738},
  editor = {Alfred Kieser and Gerhard Reber and Rolf Wunderer},
  year = {1987},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertP1987Erfolgsfaktoren,
  author = {Heribert Meffert and Paul-Josef Patt},
  title = {Erfolgsfaktoren im Einzelhandelsmarketing},
  booktitle = {Jahrbuch Marketing},
  edition = {4.},
  pages = {40--61},
  editor = {Klaus M. Schöttle},
  year = {1987},
  publisher = {},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{MeffertP1987Strategische,
  author = {Heribert Meffert and Paul-Josef Patt},
  title = {Strategische Erfolgsfaktoren im Einzelhandelsmarketing --- eine empirische Analyse am Beispiel der Bekleidungsfachgeschäfte},
  booktitle = {Handelsforschung 1987},
  pages = {181--198},
  editor = {Volker Trommsdorff},
  year = {1987},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Meffert1986Auswirkungen,
  author = {Heribert Meffert},
  title = {Auswirkungen neuer Kommunikationstechnologien auf das Marketing},
  booktitle = {Neue Kommunikationstechniken},
  pages = {123--131},
  editor = {Arnold Hermanns},
  year = {1986},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1986MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und strategische Unternehmensführung --- Ein wettbewerbsorientierter
Kontingenzansatz},
  booktitle = {Strategische Unternehmensplanung},
  pages = {660--683},
  editor = {Dietger Hahn and Bernard Taylor},
  year = {1986},
  publisher = {},
  address = {Heidelberg und Wien},
  note = {Publication status: Published}
}

@incollection{Meffert1986Multinationales,
  author = {Heribert Meffert},
  title = {Multinationales oder globales Marketing? Voraussetzungen und Implikationen
globaler Internationalisierungsstrategien},
  booktitle = {Zukunftsaspekte der anwendungsorientierten Betriebswirtschaftslehre},
  edition = {Festschrift zum 65. Geburtstag von Erwin Grochla},
  pages = {191--209},
  editor = {Eduard Gaugler and Hans Günther Meissner and Norbert Thom},
  year = {1986},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1986PlanungUnd,
  author = {Heribert Meffert},
  title = {Planung und Durchsetzung ökologiegerechter Marketingkonzeptionen --- ein entscheidungsorientierter Ansatz},
  booktitle = {Realisierung des Marketing},
  pages = {39--60},
  editor = {Christian Belz},
  year = {1986},
  publisher = {},
  address = {Savosa und St. Gallen},
  note = {Publication status: Published}
}

@incollection{Meffert1985Erfolgsfaktoren,
  author = {Heribert Meffert},
  title = {Erfolgsfaktoren im Einzelhandelsmarketing},
  booktitle = {Erfolgreicher verkaufen --- mit System},
  pages = {20--29},
  editor = {Schriftenreihe der Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe
des Einzelhandels e.V.},
  year = {1985},
  publisher = {},
  address = {Köln},
  note = {Publication status: Published}
}

@incollection{Meffert1985Wettbewerbsorientiertes,
  author = {Heribert Meffert},
  title = {Wettbewerbsorientiertes Marketing im Zeichen schrumpfender und stagnierender
Märkte},
  booktitle = {Strategisches Marketing},
  pages = {475--491},
  editor = {Hans Raffee and Klaus-Peter Wiedmann},
  year = {1985},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertW1985Wertewandel,
  author = {Heribert Meffert and Karl-Götz Windhorst},
  title = {Wertewandel und Konsumentenverhalten Jugendlicher},
  booktitle = {Die zwiespältige Generation --- Jugend zwischen Anpassung und Protest},
  pages = {239--259},
  editor = {Joachim H. Knoll and Julius H. Schoeps},
  year = {1985},
  publisher = {},
  address = {Stuttgart und Bonn},
  note = {Publication status: Published}
}

@incollection{Meffert1984Marketingstrategien,
  author = {Heribert Meffert},
  title = {Marketingstrategien in stagnierenden und schrumpfenden Märkten},
  booktitle = {Betriebswirtschaftliche Entscheidungen bei Stagnation},
  edition = {zum 65. Geburtstag von Edmund Heinen},
  pages = {37--72},
  editor = {Ludwig Pack and Dietrich Börner},
  year = {1984},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1984DerEinfluss,
  author = {Heribert Meffert},
  title = {Der Einfluß der Telekommunikationsmedien, insbesondere Bildschirmtext auf die Non-Store-Marketinginstrumente von Hersteller-, Handels- und Dienstleistungsunternehmungen in der Bundesrepublik Deutschland},
  booktitle = {Teleselling --- Marketing über Bildschirmtext},
  pages = {233--258},
  editor = {Gottfried Theuer and Walter Schiebel},
  year = {1984},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertB1984Markenstrategien,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Markenstrategien im Wettbewerb --- Zur Akzeptanz von Markenartikeln, Handels- --- und Gattungsmarken aus Konsumenten- und Handelssicht},
  booktitle = {Marktorientierte Unternehmensführung},
  pages = {399--438},
  editor = {Josef Mazanec and Fritz Scheuch},
  year = {1984},
  publisher = {},
  address = {Wien},
  note = {Publication status: Published}
}

@incollection{Meffert1983Beurteilung,
  author = {Heribert Meffert},
  title = {Beurteilung und Nutzung von Informationsquellen beim Kauf von Konsumgütern als Problem der Konsumentenverhaltensforschung},
  booktitle = {Informationsquellen der Konsumenten},
  pages = {13--19},
  editor = {Reinhard Katz},
  year = {1983},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1983Complaining,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Complaining Behavior and Satisfaction of Consumers --- Results from an Empirical Study in West-Germany},
  booktitle = {International Fare in Consumer Satisfaction and Complaining Behavior: Papers from the Seventh Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, The University of Tennessee, Knoxville, Tennessee, October 17-19, 1982},
  pages = {35--48},
  editor = {Ralph L. Day and H. Keith Hunt},
  year = {1983},
  publisher = {Indiana University},
  address = {Bloomington, Indianapolis},
  note = {Publication status: Published}
}

@incollection{Meffert1982DerKundendienst,
  author = {Heribert Meffert},
  title = {Der Kundendienst als Marketinginstrument --- Einführung in die Problemkreise des Kundendienst-Managements},
  booktitle = {Kundendienst-Management},
  pages = {1--30},
  editor = {Heribert Meffert},
  year = {1982},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{Meffert1982Interdependenzen,
  author = {Heribert Meffert},
  title = {Interdependenzen und Koordination zwischen Marketing und Kundendienst},
  booktitle = {Kundendienst-Management},
  pages = {171--204},
  editor = {Heribert Meffert},
  year = {1982},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{Meffert1982NeueMedien,
  author = {Heribert Meffert},
  title = {Neue Medien --- Entwicklungsstand und Perspektiven für das Marketing},
  booktitle = {Jahrbuch des Marketing},
  edition = {1982/1983},
  pages = {125--147},
  editor = {Klaus M. Schöttle},
  year = {1982},
  publisher = {Vulkan-Verlag},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{MeffertB1982DieBeurteilung,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Die Beurteilung von Konsum- und Umweltproblemen durch Konsumenten},
  booktitle = {Verbraucherpolitik und Marketing},
  pages = {196--213},
  editor = {Ursula Hansen and Bernd Stauss and Martin Reimer},
  year = {1982},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1981Absatzplanungsrechnung,
  author = {Heribert Meffert},
  title = {Absatzplanungsrechnung},
  booktitle = {Handwörterbuch des Rechnungswesens},
  edition = {2.},
  pages = {12--19},
  editor = {Erich Kosiol and Klaus Chmielewicz and Marcell Schweitzer},
  year = {1981},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1981Verhaltenswissenschaftliche,
  author = {Heribert Meffert},
  title = {Verhaltenswissenschaftliche Aspekte vertraglicher Vertriebsformen},
  booktitle = {Vertragliche Vertriebssysteme zwischen Industrie und Handel},
  pages = {99--123},
  editor = {Dieter Ahlert},
  year = {1981},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1981ZumProblem,
  author = {Heribert Meffert},
  title = {Zum Problem der Koordination kundendienstpolitischer Entscheidungen},
  booktitle = {Die Führung des Betriebes},
  edition = {Festschrift für C. Sandig},
  pages = {341--368},
  editor = {Manfred Geist and Richard Köhler},
  year = {1981},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1980DieWestfaelische,
  author = {Heribert Meffert},
  title = {Die Westfälische Wilhelms-Universität im Spiegel der öffentlichen Meinung --- Eine Umfrage in der Bevölkerung der Stadt Münster},
  booktitle = {Die Universität Münster 1780-1980},
  pages = {233--239},
  editor = {Heinz Dollinger},
  year = {1980},
  publisher = {Aschendorff Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1980EDVAnwendungen,
  author = {Heribert Meffert},
  title = {EDV-Anwendungen im Marketing},
  booktitle = {Wirtschaftsinformatik III},
  pages = {29--56},
  editor = {Hans-Dieter Plötzeneder},
  year = {1980},
  publisher = {},
  address = {Stuttgart und New York},
  note = {Publication status: Published}
}

@incollection{MeffertD1980Entscheidungen,
  author = {Heribert Meffert and Dieter H. Dahlhoff},
  title = {Entscheidungen im privaten Haushalt},
  booktitle = {Grundbegriffe der Wirtschaftspsychologie},
  pages = {216--227},
  editor = {Carl Hoyos and Werner Kroeber-Riel and Lutz {von Rosenstiel} and Burkhard Strümpel},
  year = {1980},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1979Beurteilung,
  author = {Heribert Meffert},
  title = {Beurteilung und Nutzung von Informationsquellen beim Kauf von Konsumgütern},
  booktitle = {Konsumentenverhalten und Information},
  pages = {39--65},
  editor = {Heribert Meffert and Hartwig Steffenhagen and Hermann Freter},
  year = {1979},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1979DieEinfuehrung,
  author = {Heribert Meffert},
  title = {Die Einführung des Kundenmanagements als Problem des geplanten organisatorischen Wandels},
  booktitle = {Humane Personal- und Organisationsentwicklung},
  edition = {Festschrift für Guido Fischer},
  pages = {285--320},
  editor = {Rolf Wunderer},
  year = {1979},
  publisher = {Duncker & Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1978StatusUndZukunftsperspektiven,
  author = {Heribert Meffert},
  title = {Status und Zukunftsperspektiven des Produktmanagements},
  booktitle = {Unternehmung und Markt},
  edition = {Festschrift zum 10jährigen Bestehen des Forschungsinstituts für Absatz und Handel der Hochschule St. Gallen},
  pages = {203--237},
  editor = {Heinz Weinhold},
  year = {1978},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1978ProduktMix,
  author = {Heribert Meffert},
  title = {Produkt-Mix},
  booktitle = {Marketing-Handbuch},
  pages = {517--529},
  editor = {Jürgen Koinecke},
  year = {1978},
  publisher = {Deutscher Betriebswirte Verlag},
  address = {Gernsbach},
  note = {Publication status: Published}
}

@incollection{Meffert1978MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und soziale Verantwortung von Unternehmungen},
  booktitle = {Das soziale Bewußtsein von Konsumenten. Erklärungsansätze und Ergebnisse einer empirischen Untersuchung in der Bundesrepublik Deutschland},
  pages = {19--24},
  editor = {Manfred Bruhn},
  year = {1978},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1978Marketingtheorie,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Marketingtheorie --- Quo Vadis?},
  booktitle = {Absatzwirtschaft --- Marketing --- Betriebswirtschaftliche Probleme und gesellschaftlicher Bezug},
  edition = {Festschrift zum 60. Geburtstag von W. Marzen, Schriftenreihe des Journal für Betriebswirtschaft},
  pages = {1--24},
  editor = {Rudolf Bratschitsch and Edmund Heinen and  },
  year = {1978},
  publisher = {},
  address = {Wien},
  note = {Publication status: Published}
}

@incollection{Meffert1977Umweltbedingte,
  author = {Heribert Meffert},
  title = {Umweltbedingte Anpassung als Problem des Marketing},
  booktitle = {Marketing in der Rezession},
  pages = {15--20},
  editor = {Peter Rohlmann},
  year = {1977},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1977Mengenrabattpolitik,
  author = {Heribert Meffert and Ansgar Breitung},
  title = {Mengenrabattpolitik --- Ein Ansatz zur quantitativen Analyse rabattpolitischer Verhandlungen},
  booktitle = {Entscheidungshilfen im Marketing},
  pages = {272--318},
  editor = {Richard Köhler and Hans-Jürgen Zimmermann},
  year = {1977},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1976DieEinkaufsstaettenwahl,
  author = {Heribert Meffert},
  title = {Die Einkaufsstättenwahl als Problem der verhaltenswissenschaftlichen Marketingtheorie},
  booktitle = {Einkaufsstättenwahl und Firmentreue des Konsumenten},
  pages = {17--20},
  editor = {Michael Heinemann},
  year = {1976},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1976TraegerVon,
  author = {Heribert Meffert},
  title = {Träger von Kaufentscheidungen in der Marketingtheorie},
  booktitle = {Kaufentscheidungen von Familien},
  pages = {13--16},
  editor = {Rolf Erwin Ruhfus},
  year = {1976},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1976Interpersonelle,
  author = {Heribert Meffert},
  title = {Interpersonelle Kommunikation als Problem der Marketingtheorie},
  booktitle = {Interpersonelle Kommunikation im Konsumgütermarketing},
  pages = {13--19},
  editor = {Ulrich Hummrich},
  year = {1976},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975ZumProblem,
  author = {Heribert Meffert},
  title = {Zum Problem des Marketingmix --- Eine heuristische Vorauswahl absatzpolitischer Instrumente},
  booktitle = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  pages = {257--275},
  editor = {Heribert Meffert},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975Konsumerismus,
  author = {Heribert Meffert},
  title = {Konsumerismus --- Merkmale, Forderungen, Auswirkungen},
  booktitle = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  pages = {459--483},
  editor = {Heribert Meffert},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und Konsumerismus},
  booktitle = {Unternehmen in ihrer gesellschaftlichen Umwelt},
  pages = {161--196},
  editor = {Peter Mertens},
  year = {1975},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975Vertikales,
  author = {Heribert Meffert},
  title = {Vertikales Marketing und Marketingtheorie},
  booktitle = {Konflikt und Kooperation in Absatzkanälen},
  pages = {15--20},
  editor = {Hartwig Steffenhagen},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertS1975ProduktUnd,
  author = {Heribert Meffert and Hartwig Steffenhagen},
  title = {Produkt- und Sortimentsinnovation als Problem des vertikalen Marketing},
  booktitle = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  pages = {331--347},
  editor = {Heribert Meffert},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1974Mediaselektion,
  author = {Heribert Meffert},
  title = {Mediaselektion als Problem der Marketingtheorie},
  booktitle = {Mediaselektion},
  pages = {15--19},
  editor = {Hermann Freter},
  year = {1974},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1974Interpretation,
  author = {Heribert Meffert},
  title = {Interpretation und Aussagewert des Produktlebenszyklus-Konzeptes},
  booktitle = {Neuere Ansätze der Marketingtheorie},
  edition = {Festschrift zum 80. Geburtstag von Otto Schnutenhaus},
  pages = {85--134},
  editor = {Peter Hammann and Werner Kroeber-Riel and Carl W. Meyer},
  year = {1974},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1974Computergestuetzte,
  author = {Heribert Meffert},
  title = {Computergestützte Marketing-Informationssysteme und Marketingmodelle},
  booktitle = {Computergestützte Marketingplanung},
  pages = {12--31},
  editor = {Hans Robert Hansen},
  year = {1974},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1974Konsumerismus,
  author = {Heribert Meffert},
  title = {Konsumerismus},
  booktitle = {Marketingenzyklopädie},
  edition = {2},
  pages = {665--684},
  editor = {moderne Industrie Verlag},
  year = {1974},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1974Absatzorganisation,
  author = {Heribert Meffert},
  title = {Absatzorganisation},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {51--63},
  editor = {Erwin Grochla and Waldemar Wittmann},
  year = {1974},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1974Instrumente,
  author = {Heribert Meffert},
  title = {Instrumente, absatzpolitische},
  booktitle = {Handwörterbuch der Absatzwirtschaft},
  pages = {887--896},
  editor = {Bruno Tietz},
  year = {1974},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1974Absatztheorie,
  author = {Heribert Meffert},
  title = {Absatztheorie, systemorientierte},
  booktitle = {Handwörterbuch der Absatzwirtschaft},
  pages = {138--158},
  editor = {Bruno Tietz},
  year = {1974},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertF1974Kaeuferverhalten,
  author = {Heribert Meffert and Hermann Freter},
  title = {Käuferverhalten},
  booktitle = {Marketingenzyklopädie},
  edition = {2},
  pages = {545--561},
  editor = {Moderne Industrie Verlag},
  year = {1974},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1973MarketingMix,
  author = {Heribert Meffert},
  title = {Marketing-Mix, Marketingmodelle und Kommunikationsstrategien},
  booktitle = {Kommunikation und Wissenschaft, eine Dokumentation},
  pages = {55--74},
  editor = {Deutscher Werbeberater Bund},
  year = {1973},
  publisher = {},
  address = {Karlsruhe},
  note = {Publication status: Published}
}

@incollection{Meffert1972MarketingInformationsmodelle,
  author = {Heribert Meffert},
  title = {Marketing-Informationsmodelle als Entscheidungshilfe},
  booktitle = {Systemtheorie, Schriftenreihe der RIAS-Funkuniversität},
  pages = {178--186},
  editor = {Ruprecht Kurzrock},
  year = {1972},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1972DasKaeuferverhalten,
  author = {Heribert Meffert},
  title = {Das Käuferverhalten im Lichte der Marketingtheorie},
  booktitle = {Kaufentscheidungsprozesse des Konsumenten},
  pages = {15--20},
  editor = {Roland Schulz},
  year = {1972},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1972Produktinnovation,
  author = {Heribert Meffert},
  title = {Produktinnovation und Marketing},
  booktitle = {Produktinnovation},
  pages = {19--24},
  editor = {Jochen Schmitt-Grohe},
  year = {1972},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1971Unternehmensziele,
  author = {Heribert Meffert},
  title = {Unternehmensziele},
  booktitle = {Jahrbuch des Marketing},
  pages = {22--34},
  editor = {Klaus M. Schöttle},
  year = {1971},
  publisher = {Vulkan-Verl.},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{Meffert1971Systemtheorie,
  author = {Heribert Meffert},
  title = {Systemtheorie aus betriebswirtschaftlicher Sicht},
  booktitle = {Systemanalyse in den Wirtschafts-und Sozialwissenschaften},
  pages = {174--206},
  editor = {Karl-Ernst Schenk},
  year = {1971},
  publisher = {Duncker & Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1971DieLeistungsfaehigkeit,
  author = {Heribert Meffert},
  title = {Die Leistungsfähigkeit der entscheidungs- und systemorientierten Marketingtheorie},
  booktitle = {Wissenschaftsprogramm und Ausbildungsziele der Betriebswirtschaftslehre},
  pages = {167--187},
  editor = {Gert {von Kortzfleisch}},
  year = {1971},
  publisher = {Duncker & Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1971GedankenZur,
  author = {Heribert Meffert},
  title = {Gedanken zur Arbeitsgemeinschaft Marketing zwischen Studenten und Praktikern},
  booktitle = {Betriebswirtschaftliche Hochschuldidaktik},
  pages = {84--86},
  editor = {Peter Mertens},
  year = {1971},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertFSGS1971DieAnwendung,
  author = {Heribert Meffert and Hermann Freter and Jochen Schmitt-Grohé and Hartwig Steffenhagen},
  title = {Die Anwendung mathematischer Modelle im Marketing},
  booktitle = {Schriften zur Unternehmensführung},
  edition = {15},
  pages = {23--54},
  editor = {Herbert Jacob},
  year = {1971},
  publisher = {Wiesbaden},
  address = {1971},
  note = {Publication status: Published}
}

@incollection{MeffertFSGS1971DieAnwendung,
  author = {Heribert Meffert and Hermann Freter and Jochen Schmitt-Grohé and Hartwig Steffenhagen},
  title = {Die Anwendung mathematischer Modelle im Marketing},
  booktitle = {Schriften zur Unternehmensführung},
  pages = {93--117},
  editor = {Herbert Jacob},
  year = {1971},
  publisher = {},
  note = {Publication status: Published}
}

@phdthesis{Kramer2023EssaysOnValueCreating,
  author = {Victoria Kramer},
  title = {Essays on Value-Creating Sales in Business-to-Business Markets},
  school = {Universität Münster},
  year = {2023},
  address = {Münster},
  note = {Publication status: Published}
}

@phdthesis{Koetterheinrich2021CurrentAnd,
  author = {K Kötterheinrich},
  title = {Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence},
  school = {Universität Münster},
  year = {2021},
  note = {Publication status: Published}
}

@phdthesis{Allendorf2019EssaysOnInfluencing,
  author = {Julian F. Allendorf},
  title = {Essays on Influencing Factors on Salespersons' and Consumers' Behavior in Selected Marketing Channels},
  school = {Universität Münster},
  year = {2019},
  note = {Publication status: Published}
}

@phdthesis{Roggentin2019PriceAndProductRelated,
  author = {Agnes S. Roggentin},
  title = {Price- and Product-related Marketing Strategies --- Essays on Customers’s Purchase Behavior in Selected Consumption Occasions},
  school = {Universität Münster},
  year = {2019},
  note = {Publication status: Published}
}

@phdthesis{Schmidt2019Accurately,
  author = {J Schmidt},
  title = {Accurately measuring willingness to pay --- Analyses of the hypothetical bias},
  school = {Universität Münster},
  year = {2019},
  note = {Publication status: Published}
}

@phdthesis{Heinrich2017Restrukturierung,
  author = {A Heinrich},
  title = {Restrukturierung von Verkaufsgebieten --- Eine empirische Untersuchung aus der Mitarbeiterperspektive},
  school = {Universität Münster},
  series = {Kundenmanagement & Electronic Commerce},
  editor = {Manfred Krafft},
  year = {2017},
  publisher = {Springer Gabler},
  isbn = {978-3-658-18126-0},
  doi = {10.1007/978-3-658-18127-7},
  note = {Publication status: Published}
}

@phdthesis{Kroschke2017EssaysOnThe,
  author = {M. Kroschke},
  title = {Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities},
  school = {Universität Münster},
  year = {2017},
  note = {Publication status: Published}
}

@phdthesis{Kubik2017BrandBuilding,
  author = {(geb. Kass) N Kubik},
  title = {Brand-Building Behaviors of Frontline Employees --- Disaggregating Between-Person and Within-Person Effects of Organizational Identification},
  school = {Universität Münster},
  year = {2017},
  note = {Publication status: Published}
}

@phdthesis{Kubik2017CognitiveAnd,
  author = {F Kubik},
  title = {Cognitive and Affective Organizational Identification of Frontline Employees --- An Investigation in a Customer Complaint Context},
  school = {Universität Münster},
  year = {2017},
  note = {Publication status: Published}
}

@phdthesis{Noormann2017Mehrstufige,
  author = {P Noormann},
  title = {Mehrstufige Eigenmarken --- Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen},
  school = {Universität Münster},
  series = {Kundenmanagement & Electronic Commerce},
  editor = {Manfred Krafft},
  year = {2017},
  publisher = {Springer Gabler},
  isbn = {978-3-658-16004-3},
  doi = {10.1007/978-3-658-16005-0},
  note = {Publication status: Published}
}

@phdthesis{Arden2016EssaysOnInfluencing,
  author = {C Arden},
  title = {Essays on Influencing Factors of Selected Consumer Decision Processes},
  school = {Universität Münster},
  year = {2016},
  note = {Publication status: Published}
}

@phdthesis{Bosch2016MultiLevelMarketing,
  author = {C Bosch},
  title = {Multi-Level-Marketing --- Empirsche Studien zu Konsumentenverhalten und Abwanderung von Betriebspartnern},
  school = {Universität Münster},
  series = {Kundenmanagement & Electronic Commerce},
  editor = {Manfred Krafft},
  year = {2016},
  publisher = {Springer Gabler},
  isbn = {978-3-658-11915-7},
  doi = {10.1007/978-3-658-11916-4},
  note = {Publication status: Published}
}

@phdthesis{Stafflage2016InStoreMobile,
  author = {M Stafflage},
  title = {In-store Mobile Marketing-Kommunikation --- Empirische Analysen von Determinanten aus Konsumentensicht},
  school = {Universität Münster},
  series = {Kundenmanagement & Electronic Commerce},
  editor = {Manfred Krafft},
  year = {2016},
  publisher = {Springer Gabler},
  isbn = {978-3-658-11530-2},
  doi = {10.1007/978-3-658-11531-9},
  note = {Publication status: Published}
}

@inproceedings{KramerK2022TheFutureOf,
  author = {Victoria Kramer and Manfred Krafft},
  title = {The Future of Solution Selling (Special Session)},
  booktitle = {2022 AMA Winter Academic Conference Proceedings},
  pages = {70--80},
  editor = {Ashlee Humphreys and Grant Packard and Katrijn Gielens},
  year = {2022},
  publisher = {American Marketing Association},
  address = {online},
  note = {Publication status: Published}
}

@inproceedings{KramerKBW2021WhenAreSolutions,
  author = {Victoria Kramer and Manfred Krafft and Sundar Bharadwaj and Stefan Worm},
  title = {When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness},
  booktitle = {Proceedings of the European Marketing Academy (EMAC) Online Doctoral Colloquium},
  year = {2021},
  address = {Madrid, Spain},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{KramerKS2021Relationship,
  author = {Victoria Kramer and Manfred Krafft and Kaj Storbacka},
  title = {Relationship Configurations for Selling Servitized Offerings: A fuzzy-set Qualitative Comparative Analysis},
  booktitle = {Proceedings of the 43$^{rd}$ ISMS Marketing Science Conference},
  year = {2021},
  address = {Rochester, NY, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BreugelmansHKKM2019StoreReInvention,
  author = {E Breugelmans and M Hermans and M Krafft and M Kroschke and M K Mantrala},
  title = {Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?},
  booktitle = {Proceedings of the Marketing Science Conference},
  year = {2019},
  address = {Rome, Italy},
  note = {Publication status: Published}
}

@inproceedings{BreugelmansHKKM2019StoreReInvention,
  author = {E Breugelmans and M Hermans and M Krafft and M Kroschke and M K Mantrala},
  title = {Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?},
  booktitle = {Proceedings of the European Marketing Academy (EMAC) Conference},
  year = {2019},
  address = {Hamburg, Germany},
  note = {Publication status: Published}
}

@inproceedings{Koetterheinrich2019PowerToThe,
  author = {K Kötterheinrich},
  title = {Power to the People --- Customer Empowerment in Loyalty Programs},
  booktitle = {Proceedings of the 48$^{th}$ EMAC Annual Conference --- Doctoral Colloquium},
  year = {2019},
  address = {Hamburg},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{KrafftS2019EMACSIGCRM,
  author = {M Krafft and F J Sese},
  title = {EMAC SIG --- CRM: Customer Experience Management in an Increasingly Digital World},
  booktitle = {Proceedings of the European Marketing Academy (EMAC) Conference},
  year = {2019},
  address = {Hamburg, Germany},
  note = {Publication status: Published}
}

@inproceedings{KroschkeKM2019Information,
  author = {M Kroschke and M Krafft and P Murphy},
  title = {Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda},
  booktitle = {Proceedings of the Thought Leaders’ Conference on Privacy in Marketing},
  year = {2019},
  address = {Florence, Italy},
  note = {Publication status: Published}
}

@inproceedings{LiuThompkinsSK2019ManagingProgress,
  author = {Y Liu-Thompkins and J Sese and M Kroschke},
  title = {Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts},
  booktitle = {Proceedings of the AMA Consumer Behavior SIG},
  year = {2019},
  address = {Bern, Schweiz},
  note = {Publication status: Published}
}

@inproceedings{Roggentin2019DoesPayWhatYouWant,
  author = {A. S. Roggentin},
  title = {Does Pay-What-You-Want Work? The Effect of Different Design Choices on Customers' Price Determination.},
  booktitle = {Proceedings of the 32$^{nd}$ European Marketing Academy (EMAC) Doctoral Colloquium},
  year = {2019},
  address = {Hamburg},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{TillmannsS2019ABehavioral,
  author = {Sebastian Tillmanns and Jonas Schmidt},
  title = {A Behavioral Conceptualization of Willingness to Pay},
  booktitle = {Proceedings of the EMAC 48$^{th}$ Annual Conference},
  year = {2019},
  address = {Hamburg, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfB2018Antecedents,
  author = {Julian F. Allendorf and Evelyn Böpple},
  title = {Antecedents and Outcomes of Work-Family Conflict: Insights from Direct-Selling Distributors},
  booktitle = {Proceedings of the 6$^{th}$ Enhancing Sales Force Productivity Conference},
  year = {2018},
  address = {Columbia, MO, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfKK2018ItSAllInThe,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {It's All in the Mix --- How Music and Light Affect Shoppers' In-Store Behavior},
  booktitle = {Proceedings of the 46$^{th}$ Academy of Marketing Science (AMS) Conference},
  year = {2018},
  address = {New Orleans, LA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfKK2018OnYourWavelength,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior},
  booktitle = {Proceedings of the 47$^{th}$ European Marketing Academy (EMAC) Conference},
  year = {2018},
  address = {Glasgow, United Kingdom},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfKK2018OnlineShopping,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {Online Shopping Cart Abandonment --- Consumer Motives and Effective Countermeasures},
  booktitle = {Proceedings of the 2018 Global Marketing Conference},
  year = {2018},
  address = {Tokyo, Japan},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{CoughlanKA2018HighFlyers,
  author = {Anne T. Coughlan and Manfred Krafft and Julian F. Allendorf},
  title = {High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling},
  booktitle = {Proceedings of the 2018 AMA Winter Marketing Educators' Conference},
  year = {2018},
  address = {New Orleans, LA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{CoughlanKA2018HighFlyers,
  author = {Anne T. Coughlan and Manfred Krafft and Julian F. Allendorf},
  title = {High Flyers: An MOA Analysis of Top‐Performing Direct‐Selling Distributors},
  booktitle = {Proceedings of the 40$^{th}$ ISMS Marketing Science Conference},
  year = {2018},
  address = {Philadelphia, PA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Roggentin2018Innovation,
  author = {A. S. Roggentin},
  title = {Innovation in Retail Business Models:
An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior},
  booktitle = {Proceedings of the 46$^{th}$ Academy of Marketing Science (AMS) Conference},
  year = {2018},
  address = {New Orleans, LA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Roggentin2018PayWhatYouWant,
  author = {A. S. Roggentin},
  title = {Pay-What-You-Want as a Participative Pricing Mechanism in Online Services},
  booktitle = {Proceedings of the 2018 Global Marketing Conference (Doctoral Colloquium)},
  year = {2018},
  address = {Tokio, Japan},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{VisseA2018ECommerceIs,
  author = {V Visse and Julian F. Allendorf},
  title = {E-Commerce Is Booming? Not for Groceries! Identifying Ways to Reduce the Perceived Risk Related to Online Grocery Shopping},
  booktitle = {Proceedings of the International Food Marketing Research Symposium 2018},
  year = {2018},
  address = {Bournemouth, United Kingdom},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfBK2017OnYourWavelength,
  author = {Julian F. Allendorf and Mirja Bues and Manfred Krafft},
  title = {On Your Wavelength? --- The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior},
  booktitle = {Proceedings of the Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”},
  year = {2017},
  address = {Philadelphia, PA, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfCK2017RetentionAnd,
  author = {Julian F. Allendorf and Anne T. Coughlan and Manfred Krafft},
  title = {Retention and Turnover of Direct-Selling Distributors},
  booktitle = {Proceedings of the 46$^{th}$ European Marketing Academy (EMAC) Conference},
  year = {2017},
  address = {Groningen, the Netherlands},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{AllendorfCK2017RetentionAnd,
  author = {Julian F. Allendorf and Anne T. Coughlan and Manfred Krafft},
  title = {Retention and Turnover of Direct-Selling Distributors},
  booktitle = {Proceedings of the 30$^{th}$ European Marketing Academy (EMAC) Doctoral Colloquium},
  year = {2017},
  address = {Groningen, the Netherlands},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Bues2017Konsumentenprivatsphaere,
  author = {Mirja Bues},
  title = {Konsumentenprivatsphäre im Internet: Einflussfaktoren auf Individualebene und Implikationen für Unternehmen und Verbraucherschutz},
  booktitle = {Proceedings of the 10. NRW-Workshop Verbraucherforschung},
  year = {2017},
  address = {Düsseldorf, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Bues2017ConsumerPrivacy,
  author = {Mirja Bues},
  title = {Consumer Privacy in Online Purchase Environments --- A Dual Calculus Framework and Research Directions},
  booktitle = {Proceedings of the Marketing EDGE Summit},
  year = {2017},
  address = {New Orleans, LA, USA},
  note = {Publication status: Published}
}

@inproceedings{BuesH2017Understanding,
  author = {Mirja Bues and Wayne D. Hoyer},
  title = {Understanding the Privacy Paradox: The Influence of Disclosure Willingness on Actual Data Disclosure},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{CoughlanKA2017RetentionAnd,
  author = {Anne T. Coughlan and Manfred Krafft and Julian F. Allendorf},
  title = {Retention and Turnover of Direct-Selling Distributors},
  booktitle = {Proceedings of the 3$^{rd}$ Thought Leadership on the Sales Profession Conference},
  year = {2017},
  address = {Paris, France},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{CoughlanKA2017DirectSelling,
  author = {Anne T. Coughlan and Manfred Krafft and Julian F. Allendorf},
  title = {Direct-Selling Distributors --- Why Do They Stay or Leave?},
  booktitle = {Proceedings of the 11$^{th}$ Annual Global Sales Science Institute Conference},
  year = {2017},
  address = {Le Morne, Mauritius},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{KroschkeS2017TheInfluence,
  author = {Mirja Kroschke and Michael Steiner},
  title = {The Influence of Social Cues on Users’ Information Disclosure Intentions --- The Case of Mobile Apps},
  booktitle = {Proceedings of the International Conference on Information Systems},
  year = {2017},
  address = {Seoul, South Korea},
  note = {Publication status: online first}
}

@inproceedings{KroschkeS2017TheInfluence,
  author = {Mirja Kroschke and Michael Steiner},
  title = {The Influence of Social Cues on Users’ Information Disclosure Intentions --- The Case of Mobile Apps},
  booktitle = {Proceedings of the International Conference on Information Systems},
  year = {2017},
  address = {Seoul, South Korea},
  note = {Publication status: Published}
}

@inproceedings{Roggentin2017Innovation,
  author = {A. S. Roggentin},
  title = {Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention},
  booktitle = {Proceedings of the Oxford Retail Futures Conference 2017 The changing role of place in a digital world},
  year = {2017},
  address = {Oxford, United Kingdom},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{RoggentinBSH2017Understanding,
  author = {A. S. Roggentin and M. Bues and M. Stegemann and W. D. Hoyer},
  title = {Understanding Pay What You Want Pricing: An Examination of
How Different PWYW Applications and Situational Factors Affect
Customers’ Price Determination},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Arden2016LimitedEditions,
  author = {Christine M. Arden},
  title = {Limited Editions of fast-moving consumer goods --- How the company’s choice of scarcity claims affects purchase intention},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  year = {2016},
  address = {Las Vegas},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{ArdenSH2016LostCustomers,
  author = {Christine M. Arden and Michael Steiner and Wayne D. Hoyer},
  title = {Lost Customers due to unavailability or more customers due to scarcity? How stockouts and scarcity information impact brand value and repurchase intention in the luxury industry},
  booktitle = {Proceedings of the EMAC 2016},
  year = {2016},
  address = {Oslo},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BuesSH2016EmpowerYour,
  author = {M Bues and M Stegemann and W D Hoyer},
  title = {Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norway},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BuesKSH2016LetYourCustomer,
  author = {Mirja Bues and Laura K. Kraus and Manuel Stegemann and Wayne D. Hoyer},
  title = {Let Your Customer Be King --- The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects},
  booktitle = {Proceedings of the 44$^{th}$ Academy of Marketing Science Annual Conference},
  year = {2016},
  address = {Orlando, FL, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{Arden2014WorldCupEdition,
  author = {Christine M. Arden},
  title = {World Cup Edition or Summer Special? Why consumers buy Limited Edition Products},
  booktitle = {Proceedings of the Annual Conference of the Academy of Marketing Science},
  year = {2014},
  address = {Denver},
  note = {Publication status: Published}
}

@inproceedings{Ferie2013TwoResearch,
  author = {Frederik Ferié},
  title = {Two Research Perspectives on Interaction: The Consolidation of Political Marketing and Interactive Marketing},
  booktitle = {Proceedings of the 7$^{th}$ International Political Marketing Conference},
  year = {2013},
  address = {Stockholm},
  note = {Publication status: Published}
}

@inproceedings{PallasS2011WhoIsToBlame,
  author = {F Pallas and S Saarbeck},
  title = {Who is to Blame?! The Mediating Role of Blame Attributions on Consumer’s Fairness Perception},
  booktitle = {Proceedings of the 13$^{th}$ Annual Pricing Conference},
  year = {2011},
  address = {Syracuse},
  note = {Publication status: Published}
}

@inproceedings{SaarbeckP2011WhoSToBlame,
  author = {S Saarbeck and F Pallas},
  title = {Who’s to Blame?! The Mediating Effect of Blame Attributions on Consumers’ Emotional and Behavioral Outcomes},
  booktitle = {The Day After --- Inspiration, Innovation, Implementation},
  year = {2011},
  address = {Ljubljana},
  note = {Publication status: Published}
}

@inproceedings{PallasB2009ShoppingMotivation,
  author = {F Pallas and O Büttner},
  title = {Shopping motivation moderates the impact of music-induced arousal on pleasure during shopping trips},
  booktitle = {Marketing and the Core Disciplines: Rediscovering References?},
  year = {2009},
  address = {Nantes},
  note = {Publication status: Published}
}

@inproceedings{GoetzHHK2007ImpactingThe,
  author = {O. Götz and A. Hoffmann and W. D. Hoyer and M. Krafft},
  title = {Impacting the CRM --- Performance Link: The Management of Human Resources and Customer Knowledge},
  booktitle = {Proceedings of the 36$^{th}$ European Marketing Academy Conference},
  year = {2007},
  address = {Reykjavík},
  note = {Publication status: Published}
}

@inproceedings{GoetzLGK2005Evaluation,
  author = {O. Götz and K. Liehr-Gobbers and M. Krafft},
  title = {Evaluation of Structural Models using the Partial Least Squares (PLS-)Approach},
  booktitle = {PLS and Related Methods: Proceedings of the PLS´05 International Symposium},
  pages = {109--116},
  editor = {T. Aluja and J. Casanovas and E. V. Vinzi and A. Morineau and M. Tenenhaus},
  year = {2005},
  publisher = {SPAD},
  address = {Barcelona},
  note = {Publication status: Published}
}

@misc{Krafft2021NiveaCelebrates,
  author = {M Krafft},
  title = {Nivea celebrates 110$^{th}$ birthday --- Interview with Professor Krafft by “taff” (ProSieben)},
  year = {2021},
  url = {https://www.marketingcenter.de/en/news/1858},
  note = {Publication status: Published}
}

@misc{Krafft2021WarumSetzen,
  author = {M Krafft},
  title = {"Warum setzen Discounter auf Bio-Produkte?" --- Hörfunkbeitrag Radio RST},
  year = {2021},
  url = {https://www.radiorst.de/artikel/warum-setzen-discounter-auf-bio-produkte-908453.html},
  note = {Publication status: Published}
}

@misc{Krafft2015AMWAYNina,
  author = {Manfred Krafft},
  title = {AMWAY --- "Nina Ruge fragt..." im Gespräch mit Prof. Dr. Manfred Krafft},
  year = {2015},
  note = {Publication status: Published}
}

@inbook{Ferie2020DigitalMarketing,
  author = {Frederik Ferié},
  editor = {Phil Harris and Alberto Bitonti and Craig S. Fleisher and Binderkrantz Anne Skorkjær},
  title = {Digital Marketing},
  pages = {x1-x5},
  year = {2020},
  publisher = {Palgrave Macmillan},
  address = {Cham},
  doi = {10.1007/978-3-030-13895-0_6-1},
  note = {Publication status: Published}
}

@article{KrafftS2019Warsteiner,
  author = {M Krafft and T Streber},
  title = {Warsteiner kann ein positives Signal setzen},
  journal = {Westfalenpost},
  year = {2019},
  volume = {2019},
  note = {Publication status: Published}
}

@article{Krafft2018SauberBisAuf,
  author = {Manfred Krafft},
  title = {Sauber bis auf die Gräten?},
  journal = {Sales Excellence},
  year = {2018},
  volume = {27},
  number = {3},
  pages = {24--25},
  doi = {10.1007/s35141-018-0031-x},
  note = {Publication status: Published}
}

@article{Meffert2005WasNichtsKostet,
  author = {Heribert Meffert},
  title = {Was nichts kostet, ist nichts wert},
  journal = {Neue Ruhr Zeitung},
  year = {2005},
  volume = {30},
  number = {05.02.2005},
  note = {Publication status: Published}
}

@article{Meffert2004OffenheitUnd,
  author = {Heribert Meffert},
  title = {Offenheit und Mitwirkung stärken die Demokratie},
  journal = {Welt am Sonntag},
  year = {2004},
  volume = {Sonderteil NRW},
  note = {Publication status: Published}
}

@book{MeffertM2017EinsOderNull,
  editor = {Heribert Meffert and Jürgen Meffert},
  title = {Eins oder Null --- Wie Sie Ihr Unternehmen mit Digital@Scale in die digitale Zukunft
führen},
  year = {2017},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{MeffertAPRVE2016Boundaryless,
  editor = {Heribert Meffert and Horst Albach and Andreas Pinkwart and Ralf Reichwald and Wilfried {von Eiff}},
  title = {Boundaryless Hospital --- Rethink and Redefine Health Care Management},
  year = {2016},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertK2016BeziehungStatt,
  editor = {Heribert Meffert and Norbert Kleyboldt},
  title = {Beziehung statt Abgrenzung --- Kirche im Wandel. Status und Perspektiven im Bistum Münster},
  year = {2016},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@book{MeffertAPR2015Management,
  editor = {Heribert Meffert and Horst Albach and Andreas Pinkwart and Ralf Reichwald},
  title = {Management of Permanent Change},
  year = {2015},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{Krafft2014Kundenmanagement,
  editor = {Manfred Krafft},
  title = {Kundenmanagement: Grundlagen --- Strategien --- Beispiele},
  year = {2014},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@book{MeffertKK2014Sustainable,
  editor = {Heribert Meffert and Peter Kenning and Manfred Kirchgeorg},
  title = {Sustainable Marketing Management},
  year = {2014},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{GoetzJK2011Kundenmanagement,
  editor = {O Götz and O Jensen and M Krafft},
  title = {Kundenmanagement},
  edition = {1},
  number = {1},
  year = {2011},
  publisher = {Gabler Verlag},
  isbn = {3834919969},
  note = {Publication status: Published}
}

@book{MeffertBB2010Internationales,
  editor = {Heribert Meffert and Christoph Burmann and Christian Becker},
  title = {Internationales Marketing Management},
  edition = {4.},
  year = {2010},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{KrafftM2010RetailingIn,
  editor = {Manfred Krafft and Murali K. Mantrala},
  title = {Retailing in the 21$^{st}$ Century --- Current and Future Trends},
  edition = {2. Auflage},
  year = {2010},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{Meffert2009Erfolgreich,
  editor = {Heribert Meffert},
  title = {Erfolgreich mit den Großen des Marketings},
  year = {2009},
  publisher = {},
  address = {Frankfurt am Main und New York},
  note = {Publication status: Published}
}

@book{KrafftHKPR2007International,
  editor = {M. Krafft and J. Hesse and K. M. Knappik and K. Peters and D. Rinas},
  title = {International Direct Marketing: Principles, Best Practices, Marketing Facts},
  year = {2007},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@book{KrafftK2007Kundenkarten,
  editor = {B Klingsporn and M Krafft},
  title = {Kundenkarten --- Kundenkartenprogramme erfolgreich gestalten},
  year = {2007},
  publisher = {Fachverlag der Verlagsgruppe Handelsblatt GmbH},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@book{KrafftHKPR2006LeMarketing,
  editor = {M. Krafft and J. Hesse and K. M. Knappik and K. Peters and D. Rinas},
  title = {Le marketing direct international: concepts, pratiques et chiffres clés},
  year = {2006},
  publisher = {Pearson Education},
  address = {Paris},
  note = {Publication status: Published}
}

@book{Krafft2006RetailingIn,
  editor = {Manfred Krafft},
  title = {Retailing in the 21$^{st}$ Century: Current and Future Trends},
  edition = {2. Aufl.},
  year = {2006},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  isbn = {978-3-540-72001-0},
  note = {Publication status: Published}
}

@book{KrafftHKPR2006Internationales,
  editor = {Manfred Krafft and Jürgen Hesse and Klaus M. Knappik and Kay Peters and Diane Rinas},
  title = {Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten},
  edition = {2. Auflage},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertBK2005Markenmanagement,
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  title = {Markenmanagement, Identitätsorientierte Markenführung und praktische Umsetzung},
  edition = {2.},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertS2005TrendbuchNRW,
  editor = {Heribert Meffert and Peer Steinbrück},
  title = {Trendbuch NRW. Perspektiven einer Metropolregion},
  year = {2005},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@book{Krafft2005Perspektiven,
  editor = {Manfred Krafft},
  title = {Perspektiven der Kommunikationspolitik},
  series = {Zeitschrift für Betriebswirtschaft Special Issue 2},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertE2003MarkeWestfalen,
  editor = {Heribert Meffert and Christian Ebert},
  title = {Marke Westfalen. Grundlagen des identitätsorientierten Regionenmarketing und
Ergebnisse einer empirischen Untersuchung},
  year = {2003},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@book{MeffertBK2002Markenmanagement,
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  title = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertB2002ExzellenzIm,
  editor = {Heribert Meffert and Manfred Bruhn},
  title = {Exzellenz im Dienstleistungsmarketing. Fallstudien zur Kundenorientierung},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertB2001HandbuchDienstleistungsmanagement,
  editor = {Heribert Meffert and Manfred Bruhn},
  title = {Handbuch Dienstleistungsmanagement},
  edition = {2.},
  year = {2001},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{Meffert2000Verkehrsdienstleistungsmarketing,
  editor = {Heribert Meffert},
  title = {Verkehrsdienstleistungsmarketing},
  year = {2000},
  publisher = {},
  note = {Publication status: Published}
}

@book{Meffert1999Marktorientierte,
  editor = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Wandel},
  year = {1999},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{Meffert1998Unternehmensrechnung,
  editor = {Heribert Meffert and Norbert Krawitz},
  title = {Unternehmensrechnung und -besteuerung},
  edition = {Festschrift für Prof. D. Börner zum 65. Geburtstag},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertG1997Marketingperspektiven,
  editor = {Heribert Meffert and Odd Gisholt},
  title = {Marketingperspektiven und Managementausbildung},
  edition = {Festschrift anläßlich des Ausscheidens von Herrn Dr. Dr. h.c. L. Trippen aus der Geschäftsführung der Handelshochschule Leipzig (HHL)},
  year = {1997},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@book{Meffert1997LexikonDer,
  editor = {Heribert Meffert},
  title = {Lexikon der aktuellen Marketing-Begriffe},
  edition = {2.},
  year = {1997},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@book{MeffertNS1997MaerkteImDialog,
  editor = {Heribert Meffert and Tyll Necker and Helmut Sihler},
  title = {Märkte im Dialog: Die Messen der dritten Generation},
  year = {1997},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@book{MeffertBW1994Marktorientierte,
  editor = {Heribert Meffert and Manfred Bruhn and Friedrich Wehrle},
  title = {Marktorientierte Unternehmensführung im Umbruch},
  year = {1994},
  publisher = {Schäffer Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Meffert1994LexikonDer,
  editor = {Heribert Meffert},
  title = {Lexikon der aktuellen Marketing-Begriffe},
  year = {1994},
  publisher = {Fischer Taschenbuch},
  address = {Wien},
  note = {Publication status: Published}
}

@book{MeffertGGBCCKKSSWVW1990HandbookOf,
  editor = {Heribert Meffert and Erwin Grochla and Eduard Gaugler and Hans E. Büschgen and Klaus Chmielewicz and Adolf G. Coenenberg and Werner Kern and Richard Köhler and Marcell Schweitzer and Norbert Szyperski and Waldemar Wittmann and Klaus {von Wysocki}},
  title = {Handbook of German Business Management},
  year = {1990},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{MeffertK1990Marktorientierte,
  editor = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marktorientierte Unternehmensführung im Europäischen Binnenmarkt},
  year = {1990},
  publisher = {Schäffer Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{MeffertABW1989Integration,
  editor = {Heribert Meffert and Dietrich Adam and Klaus Backhaus and Helmut Wagner},
  title = {Integration und Flexibilität. Eine Herausforderung für die allgemeine Betriebswirtschaftslehre},
  edition = {51. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaftslehre e.V.},
  year = {1989},
  publisher = {Gabler},
  address = {Münster},
  note = {Publication status: Published}
}

@book{Meffert1985Marktorientierte,
  editor = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung und Innovation},
  year = {1985},
  publisher = {Regensberg},
  address = {Münster},
  note = {Publication status: Published}
}

@book{Meffert1982KundendienstManagement,
  editor = {Heribert Meffert},
  title = {Kundendienst-Management --- Entwicklungsstand und Entscheidungsprobleme der Kundendienstpolitik},
  year = {1982},
  publisher = {Internationaler Verlag der Wissenschaften},
  address = {Frankfurt am Main und Bern},
  note = {Publication status: Published}
}

@book{Meffert1980MarketingIm,
  editor = {Heribert Meffert},
  title = {Marketing im Wandel},
  year = {1980},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{MeffertSF1979Konsumentenverhalten,
  editor = {Heribert Meffert and Hatwig Steffenhagen and Hermann Freter},
  title = {Konsumentenverhalten und Information},
  year = {1979},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{Meffert1975MarketingHeute,
  editor = {Heribert Meffert},
  title = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  year = {1975},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@misc{BuesH2016TowardAnImproved,
  author = {M Bues and W D Hoyer},
  title = {Toward an Improved Understanding of the Privacy Paradox},
  year = {2016},
  note = {Publication status: accepted / in press (not yet published)}
}

@techreport{CoughlanKA2016JoinStay,
  author = {Anne T. Coughlan and Manfred Krafft and Julian F. Allendorf},
  title = {Join, Stay, Leave: A Study of Direct-Selling Distributors},
  institution = {Working Paper},
  year = {2016},
  address = {Kellogg School of Management, Northwestern University},
  doi = {10.2139/ssrn.2841403},
  note = {Publication status: Published}
}

@techreport{RutsatzKPG2007Systematic,
  author = {U. Rutsatz and M. Krafft and K. Peters and H.-J. Gudmundsso},
  title = {Systematic New-Customer-Management in Direct Marketing},
  institution = {},
  number = {11b},
  volume = {11b},
  editor = {für interaktives Marketing und Medienmanagement Centrum},
  year = {2007},
  note = {Publication status: Published}
}

@techreport{RutsatzKPG2007Systematisches,
  author = {U. Rutsatz and M. Krafft and K. Peters and H.-J. Gudmundsso},
  title = {Systematisches Neukundenmanagement im Direktmarketing},
  institution = {},
  number = {11a},
  volume = {11a},
  year = {2007},
  note = {Publication status: Published}
}

@techreport{BlockusFK2005Wirkungsanalyse,
  author = {Marc-Oliver Blockus and Heiko Frenzen and Manfred Krafft},
  title = {Wirkungsanalyse von Mailing-aktivitäten: Konzeptionelle Grundlagen und erste empirische Befunde auf Basis des GfK Direct Marketing Panels},
  institution = {Centrum für interaktives Marketing und Medienmanagement, Arbeitspapier Nr. 7},
  year = {2005},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{KrafftP2005Direktmarketing,
  author = {Manfred Krafft and Kay Peters},
  title = {Direktmarketing und klassische Medien: „State-of-the-Art“ in der Budgetallokation},
  institution = {Centrum für interaktives Marketing und Medienmanagement, Arbeitspapier Nr. 9},
  year = {2005},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{ReinartzKH2003MeasuringThe,
  author = {Werner Reinartz and Manfred Krafft and Wayne D Hoyer},
  title = {Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes},
  institution = {INSEAD Working Paper Series},
  year = {2003},
  address = {Fontainebleau},
  note = {Publication status: Published}
}

@techreport{KissanK2001Delegating,
  author = {Joseph Kissan and Manfred Krafft},
  title = {Delegating Pricing Authority to the Sales Force: Why Less May Be More},
  institution = {Working Paper der University of Kansas},
  year = {2001},
  note = {Publication status: Published}
}

@techreport{KrafftR2001AModelOfIdea,
  author = {Manfred Krafft and Kalyan Raman},
  title = {A Model of Idea Production in Focus Groups: Theoretical and Empirical Analysis},
  institution = {Working Paper der University of Michigan at Flint},
  year = {2001},
  note = {Publication status: Published}
}

@techreport{Krafft2000ECommerceUnd,
  author = {Manfred Krafft},
  title = {eCommerce und Vertrieb --- Empirische Studie zur Analyse von Auswirkungen von eCommerce auf den Vertrieb},
  institution = {Manuskript aus dem Zentrum für Marktorientierte Unternehmensführung (ZMU) an der WHU},
  year = {2000},
  address = {Vallendar},
  note = {Publication status: Published}
}

@techreport{KrafftR2000KundenbindungsMessung,
  author = {Manfred Krafft and Werner Reinartz},
  title = {Kundenbindungs-Messung mit dem NBD/Pareto-Modell und Kundenertragswert},
  institution = {Manuskript Nr. 17 aus dem Zentrum für Marktorientierte Unternehmensführung (ZMU) an der WHU},
  year = {2000},
  address = {Vallendar},
  note = {Publication status: Published}
}

@techreport{Krafft1997VDIStudieKundenzufriedenheit,
  author = {Manfred Krafft},
  title = {VDI-Studie Kundenzufriedenheit und Kundenwert},
  institution = {VDI Verein Deutscher Ingenieure},
  year = {1997},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{AlbersK1996Attraktivitaet,
  author = {Sönke Albers and Manfred Krafft},
  title = {Attraktivität von Einkaufszentren und Stadtteilen am Beispiel von Gaarden, Raisdorf und Sophienhof},
  institution = {Berichte zur Stadt- und Regionalentwicklung der Landeshauptstadt Kiel Nr. 2},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{AlbersK1992Steuerungssysteme,
  author = {Sönke Albers and Manfred Krafft},
  title = {Steuerungssysteme für den Verkaufsaußendienst},
  institution = {Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel},
  year = {1992},
  address = {Kiel},
  note = {Publication status: Published}
}

@book{KrafftKA2014Permission,
  author = {Manfred Krafft and Laura K. Kraus and Christine M. Arden},
  title = {Permission Marketing in der Praxis; Strategie, Gestaltungs-Möglichkeiten und Erfolgs-Faktoren},
  series = {Dialog-Marketing im digitalen Zeitalter},
  volume = {2},
  year = {2014},
  publisher = {Siegfried Vögele Institut},
  address = {Königstein},
  isbn = {978-3-9816612-1-7},
  note = {Publication status: Published}
}

@book{AlbersK2013Vertriebsmanagement,
  author = {Sönke Albers and Manfred Krafft},
  title = {Vertriebsmanagement: Organisation --- Planung --- Controlling --- Support},
  year = {2013},
  publisher = {},
  note = {Publication status: Published}
}

@book{Krafft2007Kundenbindung,
  author = {M. Krafft},
  title = {Kundenbindung und Kundenwert},
  edition = {2. Auflage},
  year = {2007},
  publisher = {Physica},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@book{Krafft1995Aussendienstentlohnung,
  author = {Manfred Krafft},
  title = {Außendienstentlohnung im Licht der Neuen Institutionenlehre},
  year = {1995},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@techreport{SaarbeckKB2012DieWirkung,
  author = {Sebastian Saarbeck and Manfred Krafft and Benjamin Bieber},
  title = {Die Wirkung von Dialogmarketing auf die Markenwahrnehmung},
  institution = {Springer Gabler},
  series = {Dialogmarketing Perspektiven 2011/2012, Tagungsband 6. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing},
  year = {2012},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@techreport{GoetzHARK2009TheRoleOfMarketing,
  author = {O. Götz and A.-K. Hansen and J. A-Ram and M. Krafft},
  title = {The Role of Marketing and Sales in Organizations and its Impact on Performance},
  institution = {},
  year = {2009},
  address = {Marketing Science Institute, Cambridge},
  note = {Publication status: Published}
}

@techreport{BlockusFKM2005Wirkungsanalyse,
  author = {M Blockus and H Frenzen and  Krafft and  M.},
  title = {Wirkungsanalyse von Mailingaktivitäten: Konzeptionelle Grundlagen und erste empirische Befunde auf Basis des GfK Direct Marketing Panels},
  institution = {},
  year = {2005},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{Krafft2005Gestalterische,
  author = {M. Krafft},
  title = {Gestalterische Erfolgsfaktoren von Direct Mailings der Spendenbranche --- Konzeptionelle Grundlagen und empirische Befunde auf Basis des GfK Direct Mail Panels},
  institution = {},
  year = {2005},
  note = {Publication status: Published}
}

@article{MeffertG1999Distribution,
  author = {Heribert Meffert and Mathias Giloth},
  title = {Distribution im Aufbruch --- Besprechung des gleichnamigen Buches von O. Beisheim
(Hrsg.)},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {1999},
  number = {4},
  pages = {452--45},
  note = {Publication status: Published}
}

@article{Meffert1994Umweltgerechte,
  author = {Heribert Meffert},
  title = {Umweltgerechte Produktion --- Besprechung des gleichnamigen Buches von H. Kreikebaum},
  journal = {Marketing},
  year = {1994},
  volume = {16},
  pages = {275},
  note = {Publication status: Published}
}

@article{Meffert1990BeitraegeZum,
  author = {Heribert Meffert},
  title = {Beiträge zum Marketing-Management --- Besprechung des Readers von R. Köhler},
  journal = {Thexis},
  year = {1990},
  volume = {7},
  pages = {58--59},
  note = {Publication status: Published}
}

@article{Meffert1989Wettbewerbsvorteile,
  author = {Heribert Meffert},
  title = {Wettbewerbsvorteile und Wettbewerbsfähigkeit --- Besprechung des Readers (Hrsg. H. Simon)},
  journal = {Zeitschrift für Betriebswirtschaft},
  year = {1989},
  volume = {59},
  pages = {790--791},
  note = {Publication status: Published}
}

@article{Meffert1987Preisbildung,
  author = {Heribert Meffert},
  title = {Preisbildung und Preiswettbewerb in der Industriewirtschaft --- Besprechung des gleichnamigen Buches von H. Jacob},
  journal = {Zeitschrift für Betriebswirtschaft},
  year = {1987},
  volume = {57},
  pages = {436--438},
  note = {Publication status: Published}
}

@article{Meffert1986Strategisches,
  author = {Heribert Meffert},
  title = {Strategisches Marketing: Grundlage, Techniken, Modelle (Hrsg. H. Raffée und
K.-P. Wiedmann)},
  journal = {Marketing ZFP --- Journal of Research and Management},
  year = {1986},
  volume = {8},
  number = {2},
  pages = {131--132},
  note = {Publication status: Published}
}

@article{Meffert1982Informationsverhalten,
  author = {Heribert Meffert},
  title = {Informationsverhalten von Konsumenten --- Besprechung des gleichnamigen Buches (Hrsg. H. Raffée und G. Silberer)},
  journal = {Zeitschrift für Betriebswirtschaft},
  year = {1982},
  volume = {52},
  number = {7},
  pages = {705--708},
  note = {Publication status: Published}
}

@article{Meffert1978PartielleMarketingInformationssysteme,
  author = {Heribert Meffert},
  title = {Partielle Marketing-Informationssysteme --- Besprechung des gleichnamigen Buches von K. Heinzelbecker},
  journal = {Zeitschrift für Betriebswirtschaft},
  year = {1978},
  pages = {928--929},
  note = {Publication status: Published}
}

@article{Meffert1973Unternehmensforschung,
  author = {Heribert Meffert},
  title = {Unternehmensforschung im Handel --- Zugleich Besprechung von R. Gümbel, K.M. Brauer, H.P. Liebmann, L. Müller-Hagedorn},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {1973},
  pages = {336--340},
  note = {Publication status: Published}
}

@article{Meffert1972Grundzuege,
  author = {Heribert Meffert},
  title = {Grundzüge einer monopolistischen Absatztheorie --- Bemerkungen zu dem gleichnamigen Buch von H.H. Weber},
  journal = {Zeitschrift für Betriebswirtschaft},
  year = {1972},
  volume = {42},
  number = {2},
  pages = {143--146},
  note = {Publication status: Published}
}

@article{Meffert1968Neuzeitliche,
  author = {Heribert Meffert},
  title = {Neuzeitliche Kalkulationsverfahren --- Besprechung des gleichnamigen Werkes von K. Mellerowicz},
  journal = {Deutsches Steuerrecht},
  year = {1968},
  pages = {508},
  note = {Publication status: Published}
}