It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior
Allendorf Julian F., Kroschke Mirja, Krafft Manfred
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
46th Academy of Marketing Science (AMS) Conference
Venue
New Orleans, LA, USA
Language
English