Konzepte zur Messung des ökonomischen Kundenwerts
Krafft Manfred, Rutsatz Uwe
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2006
Book title
Kundenwert
Editor
Günter Bernd, Helm Sabrina
Pages range
269-291
Edition
3. Auflage
Publisher
Gabler Verlag
Place
Wiesbaden
Language
German