Prof. Dr. Manfred Krafft has been appointed as a Data Editor at the Journal of Marketing (JM) — one of the most influential and widely read academic journals in the marketing discipline, published by the American Marketing Association (AMA).

As a Data Editor, Prof. Krafft joins a select team of scholars supporting the journal's commitment to research transparency, data quality, and methodological rigor, ensuring that empirical work published in the JM meets the highest scientific standards. The role reflects the journal's growing emphasis on open science practices and reproducibility in marketing research.

We congratulate Prof. Krafft on this appointment, which speaks to his long-standing expertise in quantitative and qualitative marketing research and his reputation in the international marketing community.