Prof. Klaus Backhaus has shaped the MCM since 1986. After still being active for the MCM as a senior professor for the last 9 years, he says goodbye to his well-deserved retirement on March 31, 2021. We wish him all the best, health and much joy.
MCM says 'Auf WIEDERsehen' to Prof. Dr. Dr. h.c. Klaus Backhaus
IfM Research Fellow Dr. Jonas Schmidt Wins the IMU Research for Practice Award
On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age".
Euregio Start-up Center REACH opened its offices on Geiststraße exactly 1 year ago.
Today, Thorsten Wiesel and his 40-strong team work in the former premises of the Bundesbank. The start-ups that test their ideas with the help of REACH are addressing questions related to, for example, urban gardening, crop science or transaction platform solutions.
Royal Westphalia - Interview with Professor Krafft in "Die Glocke"
In agricultural regions, product queens are crowned who give a face to a product or industry of their region. In an interview with "Die Glocke", Professor Krafft explains which marketing concepts are used to increase the value of the products represented.
"Streamers Changed the Game!" – Dr. Malte Probst from Sky as virtual guest at the MCM
“Subscription-based online streaming services have fundamentally changed the rules of the game in the entertainment industry,” stated Dr. Malte Probst, Senior Vice President Film and Entertainment Portfolio at Sky Deutschland, during his guest lecture as part of Professor Thorsten Hennig-Thurau's and Dr. Ann-Kristin Kupfer’s master's lecture "Entertainment Media Marketing". During his presentation entitled "Transforming an Old School Business - Can You?" on January 27, 2021, Dr.
Henkel KGaA und Marketing Alumni Münster e.V. verleihen alljährlichen Henkel Thesis Award
Wir freuen uns sehr, dass wir am 05.03.2021 drei hervorragende Masterarbeiten mit dem alljährlichen Henkel Thesis Award auszeichnen konnten. Aufgrund der aktuellen Situation fand die Verleihung in diesem Jahr digital statt.
Learning about Digital Asia in Cyberspace: Meet Björn Ognibeni at Altspace VR!
The MCM will soon launch its very first virtual research institution, the “eXperimental Reality Lab at MCM”. This Thursday, March 11, you will have a chance to meet VR expert and regular MCM guest Björn Ognibeni who will serve as Strategic Director of the forthcoming XRLab at MCM initiative.
Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award
A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.
„Disney+ hatte einen Doppeleffekt“ - Professor Hennig-Thurau in Blickpunkt:Film über die aktuellen Veränderungen in der TV- und Streamingbranche
Mit dem Aufkommen von Video-Streamingdiensten hat sich die Medienlandschaft grundlegend gewandelt. Während TV-Sender Anfang der 2000er Jahre den Bewegtbildmarkt dominierten, sehen sich die Fernsehhäuser heute mit neuen Konkurrenten wie Netflix oder Amazon Prime Video konfrontiert. Mit Disney+ stieg Anfang 2020 ein weiterer namhafter Wettbewerber in das Streaminggeschäft ein – der erste Streamer „Made in Hollywood“, dem weitere Unterhaltungskonzerne folgen werden.