Münster’s marketing scholars have added one more piece to the EWOM puzzle: Almost 20 years after MCM Professor Thorsten Hennig-Thurau published what became the seminal study on consumer articulations about products and services on the internet, a team of scholars from the Marketing Center Münster has shed more light on what can be easily considered the most powerful information source in today’s digital market environment.
(E)WOM to the Rescue! When Do We Consult Which Word-of-Mouth Channel to Buy the Best Product?
Anna-Gesina Hülemeier Introduces Consumer Behavior Students to the Fundamentals of Psychology
The master students of the course “Consumer Behavior” were given many valuable insights into the basic principles of psychology in a guest lecture given by Anna-Gesina Hülemeier, a research associate and doctoral student at the University of Münster's Department of Psychology.
"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship
As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.
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Interesting Guest Lectures in Customer Relationship Management and Direct Marketing
As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.
Sonja Gensler named JIM Co-Editor designated
SONJA GENSLER, PH.D University of Münster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
Inspiring exchange with Rob Britton at the CEM fireside evening
Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town. Britton quickly caught the students’ attention with his enthusiasm.
Marketing Hot Topic: Social minorities – A defensible business case?
On November 29, 2021, the Marketing Center Münster hosted its second event of the format ‘Marketing Hot Topic’. This time we had the pleasure of welcoming the world's leading brand consultancy Interbrand to discuss the topic Inclusive Design.
Application for the MCM master seminars in the summer semester 2022
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2022.
Please specify your preferences until December 15, 2021 - 23:59.
Online application for the MCM master seminars in the summer semester 2022 (closed)
The following seminars are offered: