Dr. Felix Lehmkuhle, former research assistant at the Chair of Marketing Management (IfM), has been awarded the prestigious Preis der Deutschen Marktforschung 2024 for his dissertation. His research “Is New Always Better? The Future of Physical Stores" was supervised by Prof. Dr. Manfred Krafft.
Dissertation by Felix Lehmkuhle honored with Preis der Deutschen Marktforschung 2024
The Art of Negotiation – A Workshop for Students in Collaboration with Engelhard Arzneimittel
In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.
Over the course of two days, participants embarked on a journey to:
Lehrstuhl für Marketing und Medien sucht Wissenschaftliche:n Mitarbeiter:in!
Am Lehrstuhl für Marketing & Medien der Universität Münster (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Thorsten Hennig‐Thurau zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine Stelle mit Dreiviertel der regelmäßigen Arbeitszeit als wissenschaftliche:r Mitarbeiter:in (Entgeltgruppe 13 TV‐L) zu besetzen.
Negotiation Workshop with Engelhard Arzneimittel - Sign Up Until April 26
Warum sind Verhandlungen relevant im Alltag und warum sollten Sie keine Angst davor haben? Wie bereitet man sich richtig vor und überlässt nichts dem Zufall?
Chair of Marketing Management @ AI Research EXPO
On April 23rd 2024, the Center of Nonlinear Science hosted the first Artificial Intelligence (AI) Research EXPO by CeNoS and InterKI at the University of Münster in the Schlossfoyer. The event was aimed at researchers utilizing AI methodologies across various disciplines. The AI Research EXPO featured a poster exhibition and networking session, providing a platform for AI researchers to present their work and engage in interdisciplinary discussions. Additionally, two keynote presentations offered insights into the methodological and theoretical aspects of AI.
Exploring Sensory Marketing – PhD Course by Prof. Dr. Dipayan Biswas
In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.
Reach Ideation Lab | From 0 to Start-Up in 6 weeks
REACH Ideation Lab
Ideation Lab:
The REACH - EUREGIO Start-up Center is the contact point for all those interested in founding a company at the University of Münster and the FH Münster. The REACH accompanies them on their way from the idea to a successful spin-off.
Circle of Excellence in Marketing | Apply until April 21!
Am 21.04.2024 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm "Circle of Excellence in Marketing".
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.