Münster/Hamburg, 4. September 2018. Nach 15 Jahren mit vier Auflagen des JOURQUAL-Rankings geben Prof. Dr. Thorsten Hennig-Thurau (Westfälische Wilhelms-Universität Münster) und Prof. Dr. Henrik Sattler (Universität Hamburg) bekannt, dass sie bei etwaigen zukünftigen Zeitschriftenrankings nicht mehr als Leiter und Herausgeber fungieren werden.
15 Jahre JOURQUAL sind genug: Professoren Hennig-Thurau und Sattler werden zukünftige Zeitschriftenrankings nicht mehr leiten
Praktikum Münster | "Gemeinsam 1000 Stunden für Münster"
Die Stiftung Bürger für Münster ist eine gemeinnützige Stiftung zur Förderung des Bürgerengagements. Sie fördert und vernetzt beispielhafte ehrenamtliche Projekte. Ziel ist, zum Engagement bereite Bürger zu motivieren und auf passende Projekte aufmerksam machen. Die Bürgerstiftung organisiert auch selbst Projekte wie Mentoren für Schüler, Lesepaten, Betriebsrallye oder das „Fliegende Seniorenheim“.
Manfred Krafft zu Gast and der BI Norwegian Business School in Oslo
Prof. Dr. Manfred Krafft ist vom 27. August bis zum 08. September zu Gast an der BI Norwegian Business School in Oslo. Professor Krafft folgt damit einer Einladung des Marketing Departments des BI. Während seines Aufenthalts führt er ein Seminar für Doktoranden des BI durch und präsentiert zudem im Rahmen eines Forschungsvortrags aktuelle Befunde zu Erfolgsfaktoren im Direktvertrieb.
New book "Entertainment Science" by Prof. Hennig-Thurau now published!
After having been about four "in-productions", Professor Thorsten Hennig-Thurau’s new book "Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music" is now available globally in both printed and electronic formats.
AMA TechSIG Lazaridis Award Presented to Manfred Krafft
At the Summer AMA conference in Boston, Manfred Krafft was awarded the Lazaridis prize for the best paper in the area of “Innovation, Technology and Interactivity” presented by Maria Rouziou (Wilfried Laurier University). The respective publication honored is the paper “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?”, co-authored with former IfM-PhD Christine M. Arden and Peter C. Verhoef of Groningen. The article was published in the Journal of Interactive Marketing.
Professors Cait Lamberton and Rebecca Walker Reczek taught a Doctoral Course on Consumer Behavior at the MCM
The Marketing Center Münster had the pleasure to welcome Cait Lamberton, University of Pittsburgh, and Rebecca Walker Reczek, Ohio State University, for the first time to Münster! The two scholars are global thought leaders in the field of consumer research, as evidenced by numerous impressive publications and awards.
MCM researchers at the AMA Sheth Foundation Doctoral Consortium in Leeds/UK
Thought leaders and emerging scholars from around the world gathered at the University of Leeds for an enriching four days of collaborative learning, innovation and networking. Among them were Professor Manfred Krafft and Julian Allendorf from the Marketing Center Muenster.
CEM Henkel-Workshop: Creativity, Innovation and Sustainability
25 students from Free University of Berlin, University of Cologne and University of Muenster participated in this year’s Circle of Excellence in Marketing (CEM) Henkel-Workshop, which took place on July 5 at the Henkel headquarters in Dusseldorf. The day started with a welcome note by Jana Mueller, Employer Branding Manager at Henkel. She introduced students to the history, the values and the career opportunities at Henkel.
Dr. Wayne D. Hoyer from the University of Texas to visit the MCM
The MCM is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. He will stay at the MCM from September 5, 2018 for approximately one year. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing.