Key Research Areas
The main research of the Department of Marketing & Media Research involves marketing and management questions with a particular focus on media products and services.
In the field of media management, the department deals with traditional hedonic media (TV, movies) as well as "new" media, which is consumed via internet or mobile. The department is interested in the effectiveness and factors of success of media itself on one hand and in its utility for suppliers of non-media content such as services and consumption goods on the other.
- Marketing Center
- Institut für Anlagen und Systemtechnologien
(Prof. Backhaus) - Institut für Marketing
(Prof. Krafft) - Lehrstuhl für Marketing & Medien
(Prof. Hennig-Thurau) - Juniorprofessur Götz
- Juniorprofessur Paul
- Juniorprofessur Steiner
- Institut für Handelsmanagement und Netzwerkmarketing
(Prof. Ahlert (em.)) - Institut für Marketing
(Prof. Meffert (em.))
