IfM Project Seminar in Cooperation with Deichmann SE | Interim Presentations
Monday, 8. May 2023 - 12:00 to 15:30, SCH 100.4
Guest Lecture | Martin Wolter & Yannick Männersdörfer (Picnic GmbH)
Marketing Analytics I
Friday, 5. May 2023 - 12:00 to 14:00, H1
Deadline | Theses application for start in Q3 2023 at MCM
Tuesday, 25. April 2023 - 23:45
The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter
In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?
Sales Management in a Global B2B Company – Guest Lecture by Dow
On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.
End of lectures | WS 2022/23
Friday, 3. February 2023 - 0:00
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
At the MCM, conducting timely and practically relevant research is of utmost importance.
Guest Lecture | Klaus Rudert, Benedikt Rammrath, and Irene Meinhardt (Dow)
Sales Management
Friday, 27. January 2023 - 10:00 to 12:00, F4
Deadline | Theses application for start in Q2 2023 at MCM
Wednesday, 25. January 2023 - 23:45
Guest Lecture | Tobias Frank (Engelhard Arzneimittel)
Sales Management
Friday, 20. January 2023 - 10:00 to 12:00, F4