Prof. Dr. Thorsten Hennig-Thurau
Room: 001 | Phone: +49 (0) 251 83 29954
Professor Hennig-Thurau is a leading thinker and scholar in the field of marketing, as evidenced by top positions in rankings by nationwide media F.A.Z. (who listed him among the Top 10 of all German business and economics scholars) and Handelsblatt (who ranked him among the Top 1% of all German-speaking business scholars). In addition to being the chair of the Marketing Center’s Marketing & Media department, he serves as director of the Digitalization Think:Lab and is a founding member of the first DFG research unit in the area of marketing. Prior to becoming a professor at the University of Muenster, he held positions in Hannover, Weimar, and London. His research focuses on digitalization and its consequences for marketing and management (he did research in this area before Facebook and even Google were founded!), as well as on media and entertainment management (he's also a dedicated cinephile -- and part-time film critic) and the business impact of customer orientation. Professor Hennig-Thurau is one of few marketing scholars whose scholarly articles have received a total of more than 10,000 citations according to Google Scholar; three of his articles have been cited more than 1,000 times and are among the most-cited articles by a marketing scholar from outside the U.S. In addition, Professor Hennig-Thurau has authored three books and is co-editor of the seminal monograph "Relationship Marketing" which has been translated into Chinese. In addition to his scholarly findings, his major contributions to academia include the foundation and continued editorship of JOURQUAL, the official journal ranking of the German Association for Business Research, a transformative ranking of business journals' scientific quality in German-speaking countries. Professor Hennig-Thurau has been one of the first members of the American Marketing Association's Academic Council from outside the Americas and the first scholar from Europe who served as a co-chair for one of the flagship conferences of the American Marketing Association.
Recent selected publications by Prof. Hennig-Thurau:
Heath, Timothy B., Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, and Bruno Kocher (2015), "Managing Innovation Sequences Over Iterated Offerings: Developing and Testing a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses," Journal of Marketing, 79 (6), 71-93.
Hennig-Thurau, Thorsten, Caroline Wiertz, and Fabian Feldhaus (2014), "Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies, Journal of the Academy of Marketing Science, 43 (3), 375-394.
Hennig-Thurau, Thorsten, André Marchand, and Paul Marx (2012), "Can Automated Group Recommender Systems Help Consumers Make Better Choices?," Journal of Marketing, 76 (5), 89-109.
Hennig-Thurau, Thorsten, Edward C. Malthouse, Christian Friege, Sonja Gensler, Lara Lobschat, Arvind Rangaswamy, and Bernd Skiera (2010), "The Impact of New Media on Customer Relationships," Journal of Service Research, 13 (3), 311-330.
Hennig-Thurau, Thorsten, Mark B. Houston and Torsten Heitjans (2009), "Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures," Journal of Marketing, 73 (November), 167-183.
Groth, Markus, Thorsten Hennig-Thurau, and Gianfranco Walsh (2009), "Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy," Academy of Management Journal, 52 (October), 958-974.
A comprehensive List of Publications by Professor Dr. Thorsten Hennig-Thurau can be found here.
Professor Hennig-Thurau's work focuses on media marketing -- he studies digital media such as Twitter and Facebook, but also "traditional" media such as movies, TV, and news. His scholarly work also explores the management of customer relationships, with a particular focus on the customer-employee interface. Professor Hennig-Thurau is considered one of the most research-productive business scholars in the German-speaking part of the world; he was ranked as one of the Top 1% business administration scholars in Germany, Austria, and Switzerland by the German business magazine Handelsblatt in 2009, taking rank 15 out of 2,100 scholars (when only leading international journal publications are considered, Professor Hennig-Thurau was even ranked second of all business administration scholars), and was awarded as one of the 10 most influential German business and economics scholars by the Frankfurter Allgemeine Zeitung. A ranking of the American Marketing Association finds him to be one of the five most productive marketing scholars in Germany and among the most productive 200 marketing scholars worldwide between 2000 and 2007.
Professor Hennig-Thurau joined the Marketing Center Münster in April 2010, becoming chair of the center’s new marketing and media department. Born in Hamburg, Germany, in 1967, he studied Business Administration at the University of Lüneburg and received his Master's degree (Diplom-Kaufmann) in 1994. From 1994 until 1996, he served as a marketing consultant at the Hanover-based imug Institute focusing on relationship marketing issues, especially customer satisfaction measurement and monitoring. From 1994 until 1998, he was a doctoral student and research/teaching assistant at the University of Hanover’s Department of Marketing. After completing his doctoral thesis (which investigated the impact of customer skills on relationship marketing success) in 1998, he became an Assistant Professor at the University of Hanover’s marketing department. He finished his post-doctoral thesis ("Habilitation") in which he developed a model of marked-based organizational learning for higher education institutions in December 2001 and was consequently promoted to “Privatdozent” status. After serving as Visiting Professor of Business Administration at the University of Münster between 2002 and 2003, he was appointed Full Professor of Marketing and Media Research at the Bauhaus-University of Weimar in February 2003, where he also served as the School of Media's Vice Dean between 2006 and 2009. During his time in Weimar, Professor Hennig-Thurau was a founding member of the Weimar-based Bauhaus Film Institut; he served as Director of the Department of Film Economics & Business. In April 2006, he was appointed Research Professor of Marketing in the Faculty of Management of Cass Business School, City University London, a position which he held for almost 10 years. In 2007 and 2009, Professor Hennig-Thurau declined offers of W3-professorships of marketing at European University Viadrina Frankfurt (Oder) and the University of Mannheim.
Professor Hennig-Thurau has published several articles on marketing-related issues in the discipline`s leading international journals, including the Journal of Marketing (in which he has authored seven articles withing the last decade), Academy of Management Journal, the Journal of Applied Psychology, the Journal of the Academy of Marketing Science, the Journal of Service Research, Marketing Letters, the Journal of Interactive Marketing, the International Journal of Electronic Commerce, Psychology & Marketing, and the Journal of Consumer Affairs. His articles have also appeared in top-ranked German marketing and business-adminstration journals such as Zeitschrift für betriebswirtschaftliche Forschung, BuR - Business Research, Die Betriebswirtschaft,Zeitschrift für Betriebswirtschaft and Marketing ZFP. He has authored three books and is co-editor of the seminal monograph "Relationship Marketing," which has been translated into Chinese. In addition to his scholarly achievements, his major contributions to academia include the foundation and continuing editorship of VHB-JOURQUAL, the official journal ranking of the German Association for Business Research (VHB), the most influential ranking of business journals' scientific quality in German-speaking countries.
Professor Hennig-Thurau regularly serves as reviewer for leading journals of the marketing discipline. He has won more than ten international best article and best paper awards, including the Overall Best Paper Award of the AMA Summer Educators' Conference and the prestigious "JSR Excellence in Service Research" Award. In November 2010, he received the Carol and Bruce Mallen Award for “lifetime published scholarly contributions to motion picture industry studies” from UCLA’s Anderson School. From 2010 to 2013, he was the first member of the Academic Council of the American Marketing Association from outside of North-America. He also was president of the marketing division of the German Association for Business Research (VHB). As the first scholar from a European school, he co-chairs the American Marketing Association’s Winter Educators’ Conference which will take place in Las Vegas in Spring 2016.
Professor Hennig-Thurau’s work has been cited by or the topic of press articles in leading international and German newspapers, trade/business magazines, and business websites. Such outlets include the Financial Times, The Guardian, The Independent, The Hollywood Reporter, Screen International, as well as Frankfurter Allgemeine Zeitung, Tages-Anzeiger, Die Zeit, Frankfurter Rundschau and Die Welt (a full-text media coverage archive can be found here). He also has been featured in various TV and radio programs. Professor Hennig-Thurau regularly speaks at business events and conferences and consults several media companies.
Download a recent version of Professor Hennig-Thurau's Curriculum Vitae (last updated in August 2015).