Customer Management (Marketing Specialization) (SS 2020)
Lecture ”Customer Management” is no longer offered in the Bachelor's degree Business Administration.
The lecture ”Customer Management” was previously part of the ”Marketing Specialization” in the Bachelor's degree in Business Administration. It was lastly held in the summer semester of 2018 and will no longer be part of the module compendium in the future.
If you are interested in taking an exam on ”Customer Management”, please contact Michael Zylla instantaneously. The Institute for Marketing will offer a last exam only in the case of need on August 6, 2020.
If Mr. Zylla receives no registrations for the exam, it will not be offered / take place.
- Professor Dr. Manfred Krafft (responsible)
- Dipl.-Ing. Michael Zylla (accompanying)