Customer Management (Marketing Specialization) (SS 2020)


Course Number
040200

Field(s) of Study
Bachelor

University Calendar
This course in the LSF-Portal

Type
Lecture/Exercise

Course Language
englisch

Notice

Lecture ”Customer Management” is no longer offered in the Bachelor's degree Business Administration.

The lecture ”Customer Management” was previously part of the ”Marketing Specialization” in the Bachelor's degree in Business Administration. It was lastly held in the summer semester of 2018 and will no longer be part of the module compendium in the future.

If you are interested in taking an exam on ”Customer Management”, please contact Michael Zylla instantaneously. The Institute for Marketing will offer a last exam only in the case of need on August 6, 2020.

If Mr. Zylla receives no registrations for the exam, it will not be offered / take place.

Description

Lecturers

  • Professor Dr. Manfred Krafft (responsible)
  • Dipl.-Ing. Michael Zylla (accompanying)