Customer Management (Marketing Specialization) (SS 2020)
Course Number
040200
Field(s) of Study
Bachelor
University Calendar
Learnweb Platform
Type
Lecture/Exercise
Course Language
englisch
Notice
Lecture ”Customer Management” is no longer offered in the Bachelor's degree Business Administration.
The lecture ”Customer Management” was previously part of the ”Marketing Specialization” in the Bachelor's degree in Business Administration. It was lastly held in the summer semester of 2018 and will no longer be part of the module compendium in the future.
If you are interested in taking an exam on ”Customer Management”, please contact Michael Zylla instantaneously. The Institute for Marketing will offer a last exam only in the case of need on August 6, 2020.
If Mr. Zylla receives no registrations for the exam, it will not be offered / take place.
Description
Lecturers
- Professor Dr. Manfred Krafft (responsible)
- Dipl.-Ing. Michael Zylla (accompanying)