Seminar | Project Seminar in cooperation with Henkel (SS 2020)

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University Calendar

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Syllabus to this seminar.

Contact person: Dipl.-Kffr. Janina Wiebringhaus
First lecture: April 2020 (tbc)

Credits/ECTS points: PO BWL 2010 | 12 ECTS
Course grade: Group and individual work (100%)

Applications for the seminar are to be made via the general MCM application process for seminars.

Please enroll yourself to the course on Learnweb (you need your ZIV-account to enroll). Announcements, lecture slides and any additional material will be published on Learnweb.

The password for all lecture materials will be displayed in our showcase at the MCM (Am Stadtgraben 13-15, 1. floor) in April and will also be given in the first lecture. Email and telephone enquiries regarding the password will not be answered.


The objective of the project seminar is to work on a current, relevant business problem. In cooperation with well-known industry partners (e.g. FMCG or automotive companies), marketing students will work out solutions for actual marketing/ sales challenges in groups.

The business problems will be presented to the students by company representatives in the kick-off meeting. During the course, students will work on their topics and get feedback from their university advisors as well as from the company side. The final work will be presented on the last course day.


  • Professor Dr. Manfred Krafft (responsible)
  • Dipl.-Kffr. Janina Wiebringhaus (accompanying)