Market Research (Quantitative Marketing) (SS 2020)

Course Number

Field(s) of Study

University Calendar

Learnweb Platform


Course Language

Course schedule

Day Time Frequency Date Room
Tuesday 14:00- 16:00 weekly 07.04.2020- 19.05.2020 Fürstenberghaus, F1
Wednesday 12:00- 14:00 weekly 08.04.2020- 20.05.2020 Aula am Aasee, Aula am Aasee
Thursday 12:00- 14:00 weekly 09.04.2020- 21.05.2020 Juridicum, JUR 2
Friday 10:00- 12:00 weekly 10.04.2020- 22.05.2020 Schlossplatz 46, H 1
Friday 12:00- 14:00 weekly 10.04.2020- 22.05.2020 Schlossplatz 46, H 1
Tuesday 14:00- 16:00 single date 26.05.2020 Fürstenberghaus, F1
Wednesday 12:00- 14:00 single date 27.05.2020 Aula am Aasee, Aula am Aasee
Thursday 12:00- 14:00 single date 28.05.2020 Juridicum, JUR 2
Friday 10:00- 12:00 single date 29.05.2020  
Friday 12:00- 14:00 single date 29.05.2020  


Contact person: Nicole Moch, M.Sc

This course takes place in the first term of the summer semester. It is part of the module Quantitative Marketing.
The exact schedule of this course can be found here and on the notice board at the Chair of Marketing Management (1st floor of the Marketing Centre Münster) and will be announced during the first lecture. Please note that each tutorial will be offered several times, however, needs to be attended only once.

Course grade: Final exam (100 %)
Please register at the examination office for the early examination period.

Credit points: 3 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

The Learnweb course remains open until the first lecture, so that enrollment without a password is possible. The password is set afterwards and the course is thus closed. The lecture materials will be released after the closing. E-mail and telephone inquiries about the password will only be answered in the case of subsequent registration.


Precise information is an essential prerequisite in order to make reasonable marketing decisions. Thus, correct information is a crucial resource for marketing managers and other business managers. The increasing demand of information makes the acquisition and analysis of information a core challenge in business practice. The European Society for Opinion and Marketing Research (ESOMAR) and the International Chamber of Commerce (ICC) jointly describe market research as the ”systematic gathering and interpretation of information about individuals or organizations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.” Thus, market research can be regarded as fundamental for the provision of the required information. The focus of the course lies on the process of solving market research problems by applying different methods of analysis. An in-class tutorial will provide additional in-depth information. After attending this course, participants should be able to conduct market research themselves.

The course gives insights in the theoretical basics of market research. By pointing out the different nature of market research problems and explaining the steps of a market research process, the course aims to enable attendants to conduct market research by themselves.


  • Nicole Moch (accompanying)
  • Prof. Dr. Lara Lobschat (responsible)