IWM Seminar: KnowIT! (WS 2019/20)

Course Number

Field(s) of Study

University Calendar

Learnweb Platform


Course Language

Course schedule

Day Time Frequency Date Room
Monday 16:00- 17:30 single date 28.10.2019  
Monday 16:00- 18:00 single date 18.11.2019  
Monday 14:00- 16:00 single date 20.01.2020  
Tuesday 14:00- 16:00 single date 21.01.2020  


Syllabus for this seminar.

Contact person: Dr. Sonja Gensler

Please register at the examination office (early registration period).

ECTS: 12 ECTS (PO BWL 2010)


The events on 28.10.2019 and 18.11.2019 will take place in HMB 110 (Heribert Meffert Library: Room 110).

The results will be presented on 20 + 21.01.2020 in the MCM 006.


Every year, hundreds of marketing-related studies are published in academic journals covering a wide range of topics. In this seminar, you have the opportunity to dive deeper in one topic that you are interested in and you want to know more about.

You select the topic, write a literature review about that topic, and present your insights addressing the following questions:

a) What do we already know from previous research? b) What gaps exist in the literature? c) What are the key learnings for managers? d) What will be the impact of increasing digitalization on the validity of the results?

Learning objectives

Main objective of this seminar is to improve your academic writing skills. After participating in this seminar, you are able to effectively summarize and categorize literature related to a specific marketing topic and to translate academic findings into managerial implications. Moreover, you train your communication and presentation skills.

Seminar Requirements

The seminar consists of two mandatory assignments: (1) Literature review covering the questions a) and b) (max. 15 pages; 50% of final grade) (2) Presentation of managerial implications and potential impact of digitalization (5 minutes; 50% of final grade)

Both assignments have to be passed to get 12 ECTS for the seminar.

Organizational issues

  • How to apply? Please follow the MCM application process for seminars (email by Michael Zylla).
  • Please note that submissions of papers and presentations after the submission deadline will not be accepted.
  • For specific questions, please contact Prof. Dr. Sonja Gensler (s.gensler@uni-muenster.de).

During the course of the seminar, you can schedule individual meetings with your supervisor if you have any questions. Please contact your supervisor to arrange an appointment.


  • apl. Professor Dr. Sonja Gensler (responsible)