(Digital) Marketing Reloaded? (WS 2019/20)
Contact person: Jun.-Prof. Dr. Lara Lobschat
This course takes place in the first and second term of the winter semester.
Course grade: Individual work (100 %)
Please register at the examination office for the early examination period.
Credit points: 12 ECTS (PO BWL 2010)
During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.
The password for all lecture materials will be displayed in our showcase at the MCM (Am Stadtgraben 13-15, 1st floor) four weeks prior to the first lecture and will also be given in the first lecture. Email and telephone enquiries regarding the password will not be answered.
Current questions in marketing will be treated by students through an individual academic paper and or case studies that are also relevant for practice. Students organize themselves in groups in order to exchange and discuss research results. The results will be presented and discussed. The subjects are from research of the chair/institute who is offering the seminar, in order to integrate current research results into the seminar and discuss it. Empirical and/or theoretical- methodical analysis from students and the integration of international aspects is supported.
- Professor Dr. Manfred Krafft (responsible)
- Prof. Dr. Lara Lobschat (responsible)