Data Science (Specific Topics in Marketing) (SS 2019)

Course Number

Field(s) of Study

University Calendar


Course Language

Course schedule

Day Time Frequency Date Room
Wednesday 16:00- 18:00 weekly 03.04.2019- 25.09.2019  


The kick-off meeting at the Chair for Value-Based Marketing (IWM) will be approximately around the 16th of April. All further dates will be announced soon.


This module is offered in cooperation with TechLabs ( In this module, students work in groups on selected marketing topics and use statistical methods. The specific topics covered in the course vary and address current business challenges of the project partners. In addition to the applying statistical methods in a competent manner, the development of solutions for specific data-driven marketing challenges is the main focus.


You acquire knowledge in one or more programming languages (R, Python). You will also gain knowledge of advanced statistical methods and data management. Yet, the focus of the course is on solving marketing challenges.


This specific topics course is provided in cooperation TechLabs. Students that want to participate need to successfully apply at TechLabs before the course starts (


  • Prof. Dr. Sonja Gensler (responsible)
  • Lisa Richter (accompanying)