Entrepreneurial Marketing (Specific Topics of Marketing) (SS 2018)

Course Number

Field(s) of Study

University Calendar


Course Language

Course schedule

Day Time Frequency Date Room
Mo-Fr   block 19.06.2018- 06.07.2018  


Syllabus: Detailed course outline.

The course is given by Prof. Rosanna Garcia.

Contact person: Dr. Sonja Gensler.

This course is part of the module ”Advanced Marketing on Specific Topics: Selected Topics in Marketing”.

Credit points: 6 ECTS (BWL PO 2010)


Please note: The course touches topics from the master’s course ”Innovation Management”, but explores different perspectives and extends contents substantially. Therefore previous participation in the master’s course "Innovation Management" is not a requirement. The course syllabus will be published at the beginning of the summer semester.


This course is a block course and takes place in the 2nd term (June 19 to July 6, 2018). Therefore, it requires a significant commitment of your time and attention during this short period of time (including, perhaps, the weekend in between the course meetings). The specific time slots will be announced beginning of March 2018.


The total number of participants is restricted to 25 students due to the structure of the course.


Application period: starts at 10:00 am on March 15, 2018 (first-come-first-serve). Send an email to Dr. Sonja Gensler with your full name and student number. You will be notified about your admission status before March 22, 2018.



  • apl. Professor Dr. Sonja Gensler (accompanying)