Retail Management (SS 2018)


Course Number
042203

Field(s) of Study
Bachelor

University Calendar

Type
Lecture/Exercise

Course Language
englisch


Course schedule

Day Time Frequency Date Room
Tuesday 10:00- 12:00 weekly 10.04.2018- 15.05.2018 Juridicum, JUR 2
Wednesday 14:00- 16:00 weekly 11.04.2018- 16.05.2018 Juridicum, JUR 2

Notice

This course takes place in the first term of the summer semester. Please register at the examination office for the early examination period.

Credit points: 3 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

Description

After following this course, you are able to…

  • elaborate on retailers’ key decisions to create value for retail customers and, ultimately, for the retailer,
  • elaborate on challenges for the retailing sector due to digitalization, and
  • apply knowledge gained during the lectures to a real-life case.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • Prof. Dr. Sonja Gensler (responsible)