Project Seminar in cooperation with Johnson & Johnson (SS 2018)

Course Number

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University Calendar

Learnweb Platform


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Syllabus to this seminar.

Contact person: Vanessa Steppuhn, M.Sc.
First lecture: April, 2018

Credits/ECTS points: PO BWL 2010 | 12 ECTS
Course grade: Group and individual work (100%)

Please enroll yourself to the course on Learnweb (you need your ZIV-account to enroll). Announcements, lecture slides and any additional material will be published on Learnweb.

The password for all lecture materials will be displayed in our showcase at the MCM (Am Stadtgraben 13-15, 1. floor) in April and will also be given in the first lecture. Email and telephone enquiries regarding the password will not be answered.


The objective of the project seminar is to work on a current, relevant business problem. In cooperation with a very well-known manufacturer of branded goods, marketing students will work out solutions for actual marketing challenges in groups.

The business problems will be presented to the students by company representatives in the kick-off meeting. During the course, students will work on their topics and get feedback from their university advisors as well as from the company side. The final work will be presented on the last course day.


  • Professor Dr. Manfred Krafft (responsible)
  • Vanessa Steppuhn (accompanying)