DoIT! Influencer Marketing (SS 2018)


Course Number
042381

Field(s) of Study
Master

University Calendar

Learnweb Platform

Type
Seminar

Course Language
englisch


Notice

Syllabus to this seminar.

Contact person: Dr. Sonja Gensler

This course takes place during the whole semester.

Kick‐off Meeting incl. allocation of topics: April 10th, 2018 (see syllabus)

Please register at the examination office (early registration period).

Credit points: 12 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

Description

The main objective of this seminar is to train your academic research skills. Further, the seminar intends to develop your academic writing, argumentation, and analytical skills. Moreover, you can train your presentation and communication skills. After participating in this seminar, you are able to develop a research model and to conduct an academic research study yourself.

Lecturers

  • Professor Dr. Thorsten Wiesel (accompanying)
  • Prof. Dr. Sonja Gensler (responsible)