KnowIT! What can managers learn from academic research? (WS 2017/18)


Course Number
040389

Field(s) of Study
Master

University Calendar

Learnweb Platform

Type
Seminar

Course Language
englisch


Notice

Syllabus to this seminar.

Contact person: Dr. Sonja Gensler

This course takes place during the whole semester.

Kick‐off Meeting incl. allocation of topics: October 12, 2017 (see syllabus)

Course grade: Presentation (30%) | Research paper (70%)
Please register at the examination office.

Credit points: 12 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

Description

Main objective of this seminar is to improve your academic writing skills. After participating in this seminar, you are able to effectively summarize and categorize literature related to one specific marketing topic and to translate academic findings into managerial implications. Moreover, you train your communication and presentation skills.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • Prof. Dr. Sonja Gensler (responsible)