DoIT! Conduct your own research study (WS 2017/18)

Course Number

Field(s) of Study

University Calendar

Learnweb Platform


Course Language


Syllabus to this seminar.

Contact person: Dr. Sonja Gensler

This course takes place during the whole semester.

Kick‐off Meeting incl. allocation of topics: October 12, 2017 (see syllabus)

Course grade: Presentation (50%) | Research paper (50%)
Please register at the examination office.

Credit points: 12 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.


The main objective of this seminar is to train your academic research skills. Further, the seminar intends to develop your academic writing, argumentation, and analytical skills. Moreover, you can train your presentation and communication skills. After participating in this seminar, you are able to develop a research model and to conduct an academic research study yourself. Moreover, you will deepen your knowledge about consumers’ reactions to new technologies and the effects of new technologies on customer‐firm relationships.


  • Professor Dr. Thorsten Wiesel (responsible)
  • apl. Professor Dr. Sonja Gensler (responsible)