Grundlagen des Marketing (WS 2017/18)
|Monday||14:00- 16:00||weekly||09.10.2017- 29.01.2018||Schlossplatz 46, H 1|
This course takes place over the whole semester of the winter semester.
Course grade: Final exam (100 %) | LPlus exam
Please register at the examination office for the regular examination period.
Credit points: 6 ECTS (PO BWL 2010)
During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.
The password for all lecture materials will be be given in the first lecture. Email and telephone enquiries regarding the password will not be answered.
This lecture is concerned with a basic introduction to marketing (relation between sales and marketing, distribution as a science, market definition) with aspects of buyer behavior, market segmentation, and market processing strategies as well as marketing-specific objectives and instruments.
- Professor Dr. Thorsten Wiesel (responsible)