Retail Management (SS 2017)
|Tuesday||10:00- 12:00||weekly||18.04.2017- 30.05.2017||Juridicum, JUR 2|
|Wednesday||14:00- 16:00||weekly||19.04.2017- 31.05.2017||Juridicum, JUR 2|
This course takes place in the first term of the winter semester. It is part of the module Quantitative Marketing.
Course grade: Final exam (50 % of total grade) Please register at the examination office for the early examination period. Credit points: 3 ECTS (PO BWL 2010)
During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.
Retailing is defined as a set of business activities that add value to the products and services sold to consumers. These value-added activities include providing assortments, holding inventory, and providing services. Retailing is a global, high-tech industry that plays a major role in the global economy. The retail management decision process involves developing a strategy for creating a competitive advantage in the marketplace and then developing a retail mix to implement that strategy.
- Professor Dr. Thorsten Wiesel (responsible)
- Prof. Dr. Sonja Gensler (responsible)