Project Seminar in cooperation with BSH (SS 2017)


Course Number
048253

Field(s) of Study
Master

University Calendar

Learnweb Platform

Type
Seminar

Course Language
englisch


Course schedule

Day Time Frequency Date Room
Monday 13:00- 17:00 single date 24.04.2017  
Friday 13:00- 17:00 single date 19.05.2017 Juridicum, JUR 498
Monday 08:00- 18:00 single date 10.07.2017  

Notice

Contact person: Vanessa Steppuhn, M.Sc.
First lecture: April 24th, 2017

Credits/ECTS points: PO BWL 2010 | 12 ECTS
Course grade: Group and individual work (100%)

Please enroll yourself to the course on Learnweb (you need your ZIV-account to enroll). Announcements, lecture slides and any additional material will be published on Learnweb.

The password for all lecture materials will be displayed in our showcase at the MCM (Am Stadtgraben 13-15, 1. floor) in April and will also be given in the first lecture. Email and telephone enquiries regarding the password will not be answered.

Description

The objective of project seminars is to work on a relevant business problem. This year, a group of about 18 Marketing and 8 Information Systems students will work together in three teams on current issues in connection with the so-called ”internet of things” (IOT). All three project teams will work on actual challenges faced by BSH Hausgeräte GmbH. With approx. €13 billion in turnover, BSH is the largest manufacturer of household appliances in Europe, and second largest in the world.

In close collaboration with BSH, student groups will work on solutions for marketing and information systems challenges. For example, student teams will try to identify promising business models for services related to connected household appliances. Tasks include conducting expert interviews or focus groups, in-depth reviews of the academic literature, developing prototypes and deriving implications for both management and sales.

The focus of our project class in 2017 will be on new business models for BSH, holistic concepts for marketing and sales at the POS, and partnering concepts for connected household appliances. BSH has already developed an app / a website called ‘home connect’ that can serve as a platform (see https://developer.home-connect.com). For each topic and team, one BSH manager will support the University of Muenster mentors.

Lecturers

  • Professor Dr. Manfred Krafft (responsible)
  • Vanessa Steppuhn (accompanying)