Services Marketing (SS 2017)


Course Number
048172

Field(s) of Study
Bachelor

University Calendar

Learnweb Platform

Type
Lecture/Exercise

Course Language
englisch


Course schedule

Day Time Frequency Date Room
Wednesday 12:00- 14:00 weekly 19.04.2017- 26.07.2017 Juridicum, JUR 2
Monday 14:00- 16:00 weekly 24.04.2017- 24.07.2017 Juridicum, JUR 490

Notice

Contact person: Alegra Kaczinski, M.A.

This course takes place throughout the semester. It consists of a lecture (Wednesday) and a tutorial (Monday) and is part of the module ”Advanced Marketing”.

The tutorial will take place five times during the semester at the day and time indicated above. The exact dates will be announced announced in the first lecture, on this page and on Learnweb.

Course grade: Final exam (60 min) (100%)
Please register at the examination office for the regular examination period.

Credit points: 3 ECTS (BWL PO 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

The password for all materials will be announced in the first lecture.

 

 

Description

The lecture Services Marketing introduces students to the specifics of services marketing and management. Students learn how to differentiate services from products and how to manage services successfully. The lecture examines how to establish and maintain long-term customer relationships taking into account the central success drivers of customer satisfaction and service quality. Moreover, challenges for branding services are addressed. The lecture aims at providing students with a broad understanding of service issues by considering up-to-date theoretical and empirical research findings.

Lecturers

  • Univ.-Prof. Dr. Thorsten Hennig-Thurau (responsible)
  • Alegra Kaczinski (accompanying)