Brave New World? On AI and the Management of Customer Relationships

Libai Barak, Bart Yakov, Gensler Sonja, Hofacker Charles F., Kaplan Andreas, Kötterheinrich Kim, Kroll Eike Benjamin


Keywords
Artificial intelligence; Customer relationships; Customer lifetime value; Customer prioritization; CRM; Regulation



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
In press

Year
2020

Journal
Journal of Interactive Marketing

Volume
-