Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics

Cziehso, G. P.



Publication type
Qualifikationsschrift (Dissertation, Habilitationsschrift)

Publication status
Published

Year
2017

Graduation type
Dissertationsschrift

Graduation year
2017

Institution

TU Dortmund University
Language
English

DOI