When 3 Price Components are Fairer than 2 or 4 - Consumers’ Reactions to Price Increases in Tariff Schemes

Cziehso, G. P., Köcher, S.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2014

Conference
43rd Academy of Marketing Science (AMS) Annual Conference

Venue
Indianapolis, USA

Language
English