When 3 Price Components are Fairer than 2 or 4 - Consumers’ Reactions to Price Increases in Tariff Schemes | Marketing Center Münster

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When 3 Price Components are Fairer than 2 or 4 - Consumers’ Reactions to Price Increases in Tariff Schemes

Cziehso, G. P., Köcher, S.

Publication type

Conference Paper

Peer reviewed

Yes

Publication status

Published

Year

2014

Conference

43rd Academy of Marketing Science (AMS) Annual Conference

Venue

Indianapolis, USA