The Choice Effect – How a free alternative influences consumers’ responses to free-to-fee switches | Marketing Center Münster

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The Choice Effect – How a free alternative influences consumers’ responses to free-to-fee switches

Cziehso, G. P., Schäfers, T.

Publication type

Conference Paper

Peer reviewed

Yes

Publication status

Published

Year

2014

Conference

ACR 2014 – Association for Consumer Research North American Conference

Venue

Baltimore, USA