The Choice Effect – How a free alternative influences consumers’ responses to free-to-fee switches
Cziehso, G. P., Schäfers, T.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2014
Conference
ACR 2014 – Association for Consumer Research North American Conference
Venue
Baltimore, USA
Language
English