The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches
Cziehso, G. P., Schäfers, T.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2015
Conference
44rd Academy of Marketing Science (AMS) Annual Conference
Venue
Denver, USA
Language
English