The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches | Marketing Center Münster

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The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches

Cziehso, G. P., Schäfers, T.

Publication type

Conference Paper

Peer reviewed

Yes

Publication status

Published

Year

2015

Conference

44rd Academy of Marketing Science (AMS) Annual Conference

Venue

Denver, USA