The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches

Cziehso, G. P., Schäfers, T.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2015

Conference
44rd Academy of Marketing Science (AMS) Annual Conference

Venue
Denver, USA

Language
English